Soft Baits

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Strike King Speckled Trout Magic is an underspin jig with a Glass Minnow paddle tail swimbait pre-rigged on the back of the bait. Co...

Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consi...

Features: The Strike King KVD Dream Shot OPT was designed by master angler Kevin VanDam to be the perfect drop shot of all time. Hinged tail secti...

The Strike King KVD Swim'n Caffeine Shad is a 5-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...

The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...

Features: The Strike King Ned Ocho is a downsized version of Strike King's Ocho soft plastic stickbait, measuring only 2 3/4 inches. 8-sided body ...

Sometimes, downsizing is an upgrade! The Strike King Coffee Fat Tube is a shorter version of Strike King's 3 1/2 inch Pro-Model Coffee Tube that re...

Features: The all new Strike King Mag Tumbleweed Floating Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and ...

The Strike King KVD Dream Shot 5 inch Drop Shot Baits 5 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...

Chatter your way to Big Bass! The Z-Man Jack Hammer Chatterbait & Strike King Rage Swimmer Combo is specially curated by our Discount Tackle S...

The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...

Features: The Strike King Rage Punch Bug Soft Plastic Creature Bait is a 3 1/2 inch smaller version of the Rage Bug. Unique and exclusive Rage Tai...

The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...

Features: The Strike King Baby Rodent is a 3 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which ma...

Features: The Strike King® 2.5 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish mov...

Features: The Strike King Denny Brauer Flip-N-Tube is a bulky, 4 1/2 inch soft plastic tube designed for bass pitching and flipping. Super-thick p...

Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wa...

Features: The Strike King Rage Thumper Worm is their unique take on cut-tail style worm that combines a Speed Worm-inspired design with their Rage...

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The all new Mr. Crappie Sausage Head Spin Jig Pre-Rigged W/Slabalicious is a great new combo from the pros at Mr. Crappie combining two o...

Features: The Strike King Squadron Umbrella Rig Kit contains everything you need to rig up your favorite 5 arm umbrella rig (aka Alabama rig or A-...

Features: The all new Strike King 6 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fish!...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The Strike King Spotlight Split Minnow is a 4 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

Features: The all new Strike King 4.75 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fi...

Features: The all new Strike King 3 Inch Rage Hawk is the slightly bigger brother of the Original Compact 2.75 Inch Rage Hawk and it packs a punch...

Features: The Strike King Homing Minnow 4 Inch is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifelike...

Features: The Strike King Spotlight Split Minnow is a 3 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

Features: The Strike King® 3 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: The Strike King® 4 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: The Strike King Spotlight Shim-E Minnow 5 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The Strike King Homing Minnow 2.5 Inch is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifeli...

Chatter, Thump, and Flap Your Way to Bass! The Strike King Thunder Cricket & Rage Craw Bladed Jig Combo is a custom-curated kit by Discount Tac...

Features: The Strike King Spotlight Shim-E Minnow 3 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...