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Top Brands
Soft Baits
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Megabass Spark Shad Paddle Tail Swimbait - 3.6 Inch
Retail:Our Price: $9.99Features: The Megabass Spark Shad Swimbait 3.6 inch Paddle Tail Swimbait delivers a lifelike, fluid swimming action that excels in slow-to-medium ...
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Strike King Midsize Rage Bug
Retail: $7.99Our Price: $6.79Features: The Strike King Midsize Rage Bug is a scaled-down version of the original Strike King Rage Bug at 3.38 inches. Designed with a thin bod...
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Reaction Innovations Smallie Beaver Soft Plastic Creature Bait 10 pack
Retail:Our Price: $6.25Features: The Reaction Innovations Smallie Beaver is a 3 1/2 inch soft plastic creature bait a smaller beaver style bait that can be used for fres...
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Strike King Rage Baby Craw 3 inch Soft Plastic Craw 9 pack
Retail: $7.99Our Price: $6.79The Strike King Rage Baby Craw is a 3 inch version of the Rage Craw. Engineered like no other soft plastic, the claws move with super realistic act...
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Z-Man Gremlin - 4 Pack
Retail: $5.49Our Price: $4.67Features: The Z-Man Gremlin is an all-new offering from Z-Man designed by Z-Man's own Brian Latimer built to be a big bulky creature bait with man...
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Z-Man Graph ShadZ Soft Plastic - 3.8 Inch
Retail: $7.99Our Price: $6.79Features: The all new Z-Man Graph ShadZ Soft Plastic is purpose built and designed to give Forward Facing Sonar Anglers THE competitive edge! It's...
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Strike King KVD Finesse Worm Straight Tail Soft Plastic Worm
Retail: $7.49Our Price: $6.37Features: The Strike King KVD Finesse Worm is a soft plastic straight tail worm. Designed in collaboration with 4-time Bassmaster Classic Winner K...
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Big Bite Baits Spotlight Minnow - 4.8 Inch
Retail:Our Price: $6.99Features: The Spotlight Minnow, crafted by Big Bite Baits pro Drew Gill, excels on Forward Facing Sonar, enticing bites with its lifelike rolling ...
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Megabass Sleeper Gill
Retail:Our Price: $12.99Features: The Megabass Sleeper Gill is a brand new, 3.2 inch, 3/4 oz soft bodied paddletail swimbait based on the Megabass Dark Sleeper and equippe...
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Berkley PowerBait PowerStinger Bladed Jig Trailer
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Strike King Sexy Bug Creature Bait - 3 Inch
Retail: $7.49Our Price: $6.37Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...
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Gary Yamamoto 4 Inch Kreature - 7 Pack
Retail: $7.99Our Price: $7.19Features: The Yamamoto Baits Kreature is a classic, 4 inch, action creature bait. Equipped with flappy swimming "wings" and a tentacle skirt, the ...
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Reaction Innovations Sweet Beaver Soft Plastic Creature Bait 8 pack
Retail:Our Price: $6.25Features: The Reaction Innovations Sweet Beaver is a 4.2 inch soft plastic creature bait. Amazing two-color and three-color shots that give off un...
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Great Lakes Finesse DropKick Shad - 2.75 Inches
Retail: $6.99Our Price: $6.29Features: The all new Great Lakes Finesse DropKick Shad is finally here to bring anglers the perfect Snack Sized Finesse Swimbait for both picky a...
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Strike King KVD Ocho Soft Plastic Stickbait
from Retail: $6.99from $5.94Features: The Strike King KVD Ocho is a soft plastic stickbait with a unique 8-sided design. Made from the KVD Perfect Plastics special blend of m...
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Berkley PowerBait MaxScent Flux-Gill - 5.3 Inch
Retail: $9.99Our Price: $7.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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Keitech Fat Swing Impact 4.8 inch Paddle Tail Swimbait
Retail:from $8.59The Keitech Fat Swing Impact 4.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process....
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Deps Bull Flat Creature Bait
Retail:from $10.99Features: The Deps Bull Flat Creature Bait is a soft bluegill-imitation designed for versatile fishing techniques in various areas where bass and ...
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Strike King Tumbleweed Floating Dice - 4 Pack
Retail: $10.99Our Price: $9.34Features: The all new Strike King Tumbleweed Floating Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish...
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Strike King KVD Blade Minnow 4 1/2 inch Swim Jig Trailer 8 pack
Retail: $7.49Our Price: $6.37Features: The Strike King Blade Minnow is a 4 1/2 inch soft plastic jerkbait. Specifically designed to be used as a bladed swim jig (aka ChatterBa...
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Mule Fishing Horse Fly 1.5 Inch Soft Plastic 10 Pack
Retail:Our Price: $4.99Features: The Mule Fishing Horse Fly is a Soft Plastic, 1.5 inch bait that looks like an insect or larvae, ideal for catching panfish. Mule Fishin...
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Kalin's Triple Threat 2 inch Soft Plastic Grub
from Retail: $2.49from $2.37Features: The Kalin's Triple Threat Grub is a small 2 inch soft plastic curly tail grub. Great for panfish, walleye, and small inshore saltwater s...
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Keitech Swing Impact 2 inch Finesse Paddle Tail Swimbait
Retail:from $5.69Features: The Keitech Swing Impact 2 inch is a small, finesse paddle tail swimbait. Remarkable natural swimming action. Strong squid scent. Specif...
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Zoom Magnum Trick Worm - 7 Inch
Retail:Our Price: $7.49Features: The Magnum Trick Worm is a bulky, 7-inch straight-tailed soft bait designed to attract wary bass with a natural slithering action and a ...
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Gary Yamamoto Slinko Floating Ned Worm - 5.5 Inch
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto 5.5 Inch Slinko Ned Worm is the Ned Rig Refined Cousin of the Original and Legendary Senko that will take your present...
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Berkely PowerBait MaxScent Power Wag Worm - 9 Inch
Retail: $9.99Our Price: $7.99Features: The Berkely PowerBait MaxScent Power Wag Worm is a Large-Profile Worm designed to blend big-bait presence with subtle action to attract ...
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Gary Yamamoto 5 Inch D Shad Soft Plastic Jerkbait - 7 Pack
Retail: $5.99Our Price: $5.39Features: The Gary Yamamoto D-Shad is a 5 inch soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching acti...
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Z-Man ElaZtech Swimmin' Trout Trick Paddle Tail Swimbait - 3.5 Inch
Retail: $6.99Our Price: $5.94Features: The Z-Man ElaZtech Swimmin' Trout Trick is a Paddle Tail Swimbait version of the Trout Trick soft jerkbait. Its 10x tough ElaZtech const...
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Z-Man SwimmerZ 6 inch Paddle Tail Swimbait 3 pack
Retail: $7.99Our Price: $6.79Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. One of the most bulletproof swimba...
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Strike King Zero ElazTech 5 inch Soft Stickbait
Retail: $5.99Our Price: $5.09Features: The Strike King Zero ElazTech Soft Stickbait is a 5 inch ElazTech soft plastic "Senko-style" worm. Compared to other soft baits made fro...
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Reaction Innovations Trixie Shark 8pk
Retail:Our Price: $6.30Features: The Reaction Innovations Trixie Shark is a highly versatile and unique soft plastic frog that offers exceptional action. Crafted with tw...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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P-Line Twin Tail Soft Plastic Squid
from Retail: $4.99from $4.24Features: The P-Line Twin Tail Squid is a soft plastic imitation squid for a wide range saltwater fishing applications. Realistic 3D eyes and two ...
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Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
Retail: $8.99Our Price: $8.09Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Mule Fishing Bluegrass Bug - 2 Inch
Retail: $5.49Our Price: $4.67Features: The all new Mule Fishing Bluegrass Bug was Designed in Conjunction with John Dalton to absolutely annihilate your local creeks and strea...
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Berkley PowerBait MaxScent Flat Worm - 3.6 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
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Rapala Crush City 3 Inch Ned BLT - 10 Pack
Retail: $6.99Our Price: $5.59Features: The all new Rapala Crush City 3 Inch Ned BLT was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a uni...
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Z-Man Mulletron Loose Body Swimbaits
Retail: $5.49Our Price: $4.67Features: The Z-Man Mulletron Loose Body Swimbaits are innovatively designed for saltwater or freshwater gamefish with exceptional durability and ...
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Zoom Super Fluke Jr. Soft Jerkbait - 4 Inch
Retail:Our Price: $5.49Features: The Zoom Super Fluke Jr. Soft Jerkbait is a baitfish imitator designed to mimic injured shad, perfect for enticing bass around grass, la...
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Big Bite Baits 2 inch Triple Tip Grub 10 pack
Retail:from $1.79Features: The Big Bite Baits Triple Tip Grub is a small, 2 inch soft plastic bait. Stunningly simple, yet effective soft plastic panfish grub with...
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Strike King Rage Baby Luau Craw - 3 Inch
Retail: $7.99Our Price: $6.79Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...
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Strike King Rage Baby Menace 3 inch Soft Plastic Grub 9 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Baby Menace is a smaller, more compact version of the battle-proven Rage Menace Grub when you need a downsize for y...
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Berkley PowerBait MaxScent Chigger Craw
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Z-Man Big BallerZ Soft Plastic Swimbait - 4 Inch
Retail: $6.49Our Price: $5.52Features: The all new Z-Man 4 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Zoom Horny Toad Soft Plastic Frog - 4.25 Inch
Retail:Our Price: $6.49Features: The Horny Toad is a topwater frog designed to create enticing noise and vibrations that attract bass from heavy cover and open water, sp...
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Xzone Muscle Back Craw Soft Plastic Craw 8 pack
Retail: $5.99Our Price: $5.09Features: The Xzone Muscle Back Craw is a soft plastic craw bait with a cross-ribbed body design and floating claw appendages. Claws to float at re...
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Z-Man Scented Jerk ShadZ 3.5 inch Soft Plastic Jerkbait 5 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man Scented Jerk ShadZ are 3.5 inch, super-lifelike, salt-impregnated soft jerkbaits! Mimics the appearance and action of a real s...
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NEW
Z-Man PrawnStarZ Soft Plastic Prawn - 5 Inch
Retail: $9.99Our Price: $8.49Features: The all new Z-Man PrawnStarZ Soft Plastic 5 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the ...
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