Soft Baits

Features: The all new Big Bite Baits Scentsation Tailcutter is a robust tube bait designed to lure in the largest of Crappies! This is the first Cr...

Features: The Strike King Spotlight Shim-E Minnow 5 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The all new Lunkerhunt HIVE Finesse Wiggler is a Force to be Reckoned with despite its Finesse Size thanks to its Captivating Action wit...

Features: The all new LIVETARGET Unrigged 5.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The all new LIVETARGET 3 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

Features: The BnR Tackle Soft Bead North Coast Pro Pack contains all the soft beads you need to effectively target steelhead on the Northwest Orego...

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Sold in packs...

Features: BnR Tackle Steelhead Scampi are 3 inch soft plastic imitation shrimp tails infused with attractant scent. Wide tail profile offers tons ...

Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...

Features: The BnR Tackle Soft Bead Clackamas/Sandy River Pro Pack contains all the soft beads you need to effectively target steelhead in these pop...

Features: The BnR Tackle Soft Bead Alaska Chum/Pink Pro Pack contains all the soft beads you need to target Alaskan trout and steelhead in rivers a...

Features: The Eye-Candy Shiner is a 3-1/4" soft plastic bait designed with a Ned-like profile, mimicking a feeding baitfish crawling along the bott...

Features: The NetBait Crush Worm is a battle-tested 3.75 inch worm designed for drop shot. Now the Crush Worm has been reloaded and remixed with Ba...

Features: The all new LIVETARGET 5.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...

Features: The BnR Tackle Soft Bead South Coast Pro Pack contains all the soft beads you need to effectively target steelhead on the Southwest Orego...

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: Lunkerhunt Lunker Sticks are 5 inch, Senko-style soft plastic stickbaits. Durable salt impregnated plastic that can survive multiple fish...

Features: The all new LIVETARGET Unrigged 4.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The Storm WildEye Live Minnow Soft Swimbait is a 3 pack of minnow-imitating soft body paddle tail swimbaits. Designed to be super realist...

Features: The Storm Surge Minnow 4 Inch is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, na...

Features: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The all new Lunkerhunt HIVE Versa Fish is a must have in your tackle box thanks to its EXTREME Versatility across a variety of applicati...

Features: Kalin's Tickle Jerk Minnow is a unique, 5 inch soft jerkbait with small tentacle-like appendages. Tentacles vibrate and pulsate with ever...

Features: The all new Lunkerhunt HIVE Hover Shot is a DropShottin' Machine that has the Perfect Look to fool even the most picky of Fish into taki...

Features: The Strike King Spotlight Shim-E Minnow 3 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: The all-new Geecrack G-Crawler SAF Worm is a 5.8-inch straight worm designed for a wide variety of presentations, and it gets BIT! Made ...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The HIDEUP Stagger Original 4 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective des...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The all new Lunkerhunt HIVE Micro Manta is Micro in Size but a Monstrous Presence in your local waterways as it can turn even the most p...

Features: The Roboworm 4 Inch Alive Shad is here to help bring your Finesse game to the next level with seductive action in a sleek design fish ca...

Features: The Lunkerhunt Lunker Frog Combo is a 3-piece pack that contains an assortment of Lunker Frogs and Pocket Frogs. Includes two 1 3/4 inch...