Soft Baits

Features: The Nories 5 Inch Flip Gill from the bait masters at Nories Japan is a high performance bluegill style bait that wins the day on the wat...

Features: The Evergreen Last Ace 140 Slow Sinking is a 5.5-inch Pre-Rigged Swimbait intended to mimic real fish with a hyper-realistic look and en...

Features: The Basstrix 4 Inch Hollow Body Paddle Tail Swimbait possesses an ultra realistic action, appearance, and feel that big Bass find irresi...

Features: The all new Nomad Design Freshwater Live-Ops Delta Minnow is here to deliver the Total Control to your presentation in a Striking Shape ...

Features: The all new Nories 4 Inch Sankaku T-San Neko Rig Worm from the bait masters at Nories Japan offers great functionality and performance w...

Features: The all new Nomad Design Freshwater Live-Ops 5 Inch Fallout Minnow is here to deliver the Total Control to your presentation in a Striki...

Features: The Big Bite Baits Bug Series Grasshopper is a small, 1.75 inch soft plastic insect bait. Designed to imitate grasshoppers and similar s...

Features: The all new Gambler FF Series 4 Inch Shad Pintail Swimbait is purpose built to expand the utility of your Forward Facing Sonar System gi...

Features: The Hag's Baits Undertaker Creature Bait is a unique mashup of design ideologies of many popular Soft Plastic types that all come togeth...

Features: The Duo Realis Versa Pintail Swimbait is a soft plastic pintail baitfish lure designed to attract strikes through versatile, speed-varia...

Features: The Big Bite Baits Scentsation Ramtail is the ultimate Jig Trailer for your Jig Fishing setup! Designed in conjunction with Elite Series...

Features: The Nories 4.5 Inch Flip Gill from the bait masters at Nories Japan is a high performance bluegill style bait that wins the day on the w...

Features: The all new Gambler FF Series 3 Inch Shad Pintail Swimbait is purpose built to expand the utility of your Forward Facing Sonar System gi...

Features: The Nories Shrilpin Worm from the bait masters at Nories Japan is a fresh take on an age old design of the classic soft plastic worm! Des...

Features: The Mule Fishing Donkey Tail Jr. is a tiny, 1.6 inch soft plastic paddle tail swimbait. Petite baitfish profile perfect for catching a w...

Features: The Geecrack Bellows Gill Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style of a bluegill, craf...

Features: The Mule Fishing Horse Fly is a Soft Plastic, 1.5 inch bait that looks like an insect or larvae, ideal for catching panfish. Mule Fishin...

Features: A versatile 5-inch baitfish-style lure designed to attract predatory fish with a lifelike swimming presence. Crafted from soft, durable,...

Features: The Deps Sakamata Shad 6 Inch Soft Jerkbait is an elite soft bait featuring a darting and jumping action that fish find irresistible! De...

Features: The all new Hideup Coike Mini is the latest addition to the "Urchin" Bait Craze and this time its coming from the Original Urchin Pros in...

 Features: Strike King Pro Model Coffee Tubes are 3 1/2 inch soft plastic tubes laced with Strike King's famous Coffee Scent. Scented using real c...

Features: The HIDEUP Coike 3 Inch Medium Shrimp comes straight from Japan to North Ameican Shores with its voracious action and unique looks sure ...

Features: The Storm Largo Shad 3.0, 3.5 and 4.0 are a series of bass/freshwater optimized versions of the saltwater-focused Storm 360GT Largo Shad...

Features: The Geecrack Bellows Shad 2.8 Inch is the debut signature bait by MLF Professional Angler Alton Jones, Jr., and is meticulously crafted ...

Features: The all new Mule Fishing Burro Bug is a testamate to what a Micro Craw can do and entices Big Fish despite its Snack Size! Constructed f...

Features: High-action dice-style bait designed to trigger aggressive strikes and drive fish wild. Made from durable TPE material, offering long-las...

Features: The Basstrix Flash-Trix 4 Inch Soft Plastic Minow is the Forward Facing Sonar fisherman's dream bait and is sure to become your new favo...