Soft Baits

Features: The all new Lunkerhunt HIVE Versa Fish is a must have in your tackle box thanks to its EXTREME Versatility across a variety of applicati...

Features: The SPRO Pin Tail Stick Finesse Stickbait is a finesse stickbait with a pin-tail for extra fluttering action! High-quality Japanese plas...

Features: The G-Ratt Baits Executioner 4 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Features: The SPRO CJ Smasher is a 3 inch soft plastic worm! The CJ Smasher is great for drop shot, shakey head, midwest finesse rig (aka Ned Rig) ...

Features: The all new Kalin's Hammered Live Series K-Stretchhh 3.3 Inch Paddle Tail Swimbaits are designed to imitate baitfish and attract predato...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The BnR Tackle Soft Bead North Coast Pro Pack contains all the soft beads you need to effectively target steelhead on the Northwest Orego...

Features: The all new LIVETARGET 4.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The all new Gary Yamamoto 4.2 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...

Features: The Lunkerhunt Pre-Rigged Pond Packs are here to make Pond Hopping a Breeze and Catching Big Fish a Guarantee! With 2 Pack Choices to cho...

Features: The all new LIVETARGET Unrigged 5.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The all new Lunkerhunt HIVE Micro Relic is a Super Unique Creature Bait Designed to get Bit even with its Micro Presentation! Constructe...

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Sold in packs...

Features: The all new Rebel Shore Shiner Paddle Tail Swimbait is finally here and is ready to give you the Micro Baitfish Presentation you need to...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The HIDEUP Stagger Original 3.5 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective d...

Features: The Berkley PowerBait Creatures 'n' Craws 3 inch Essentials Kit features the 3 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The all new SPRO Megalojohn Soft Plastic Swimbait was meticulously designed by Elite Series Angler John Crews, offering a great thumping...

Features: The Berkley MaxScent Largemouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The all new LIVETARGET 5.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: The all new LIVETARGET 5 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

Features: The all new Rebel Cata Crawler Soft Plastic Caterpillar is finally here and is ready to give you the Micro Worm/Stickbait Presentation y...

Features: The Bobby Garland MoGlo Stroll'R 2.5 Inch Swimbaits offers action from head to tail. This bait is specifically designed for slow trolling...

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: The all new LIVETARGET 5.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...