Soft Baits

Features: The all new Strike King 3 Inch Rage Hawk is the slightly bigger brother of the Original Compact 2.75 Inch Rage Hawk and it packs a punch...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Booyah 3-Piece Pad Crasher Hollow Body Frog Combo provides a variety of lures from the well-known Pad Crasher family by Booyah Baits!...

Features: The G-Ratt Rocker is a versatile, lifelike soft plastic bait designed to entice strikes with realistic movement. Crafted from durable, hi...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new NetBait BaitFuel HexTek Eko Craw is finally here and is ready to take your Crawfish game to new depths with the Legendary Ba...

Features: The Berkley PowerBait® CullShad 8 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...

Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...

Features: The Big Bite Baits Curly Tail Crappie Minnr Soft Plastic is a erratic and unique Minnow styled Soft Plastic that drives the Crappies craz...

Features: The all new Mr. Crappie Sausage Head Spin Jig Pre-Rigged W/Slabalicious is a great new combo from the pros at Mr. Crappie combining two o...

Features: The BnR Tackle Soft Bead Great Lakes Pro Pack contains all the soft beads you need to effectively target steelhead around the Great Lakes...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The Z-Man Micro Finesse Terminal Tackle Kit is an all-in-one rigging solution for Micro Finesse Plastics like the Micro GOAT, Tiny Tickl...

Features: The all new Gary Yamamoto 3.2 Inch Shibo Swimmer is a High-Performance Paddle Tail Swimbait designed to outclass traditional options, pr...

Features: The G-Ratt Baits Thin Swim 3 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...

Features: The X Zone GBO is an innovative dice-style soft bait developed over two years, designed to excel when fish are pressured or finicky, deli...

Features: The Berkley Gulp! Floating Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the po...

Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...

Features: The all new SPRO Megalojohn Soft Plastic Swimbait was meticulously designed by Elite Series Angler John Crews, offering a great thumping...

Features: The all new LIVETARGET Unrigged 2.8 Inch Crawfish is finally here and is ready to assume a critical role in your tackle box! Constructed...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The LIVETAGRET Freestyle Frog is a hyper-realistic soft plastic frog made with ICT technology! Constructed with a convenient Hook Channe...

Features: Kalin's Sizmic Jerk Minnow Jr. is a 4 inch soft plastic jerkbait. Mimics a wide-range of common baitfish forage; appeals to a wide range ...

Features: Designed in collaboration with pro angler Alton Jones Jr., this bait mimics the look of a caterpillar, creating a highly attractive profi...

Features: The NetBait Finiki Sonix Pinch Craw is a 2.5-inch soft bait designed to imitate lifelike crawfish movements and entice more bites! Made ...

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Made from SAF...

Features: The Strike King Rage Thumper Worm is their unique take on cut-tail style worm that combines a Speed Worm-inspired design with their Rage...

Features: The all new Geecrack 4 Inch Revival Shad is a Deadly Shad Imitator that has been extensively tested on Lake Biwa in Japan and proven its...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: The Rebel Soft Plastic Pond & Creek Kit is perfect for both beginners and seasoned anglers, offering a convenient, ready-to-fish set ...