Soft Baits

Features: The BaitFuel NanoBug Panfish Bug is designed for maximum attraction, ideal for catching crappie and other panfish in various water condi...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new NetBait BaitFuel HexTek 3 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...

Features: The all new X-Zone 4.5 Inch Rally Shad was designed in conjunction with Elite Series Pro Cooper Gallant to produce big bites all day lon...

Features: The G-Ratt Baits Executioner 6 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The NetBait Crush Worm is a battle-tested 3.75 inch worm designed for drop shot. Now the Crush Worm has been reloaded and remixed with Ba...

Features: The SPRO Flutter Tail Shrimp is a 3 inch, lifelike, soft plastic shrimp-imitating bait. The Flutter Tail Shrimp features a signature flu...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Strike King® 4 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: The Northland Tackle Eye-Candy Nightcrawler is a highly effective worm bait designed to perform at the highest levels! With its exception...

Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...

Features: The Strike King Mr. Crappie Lightning Shad are the product of Strike King's collaboration with Wally Marshall that produces a bait that ...

Features: The all new Lunkerhunt HIVE Hover Shot is a DropShottin' Machine that has the Perfect Look to fool even the most picky of Fish into taki...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The all new Lunkerhunt HIVE Micro Typhon is a Solid Body Tube Bait that gives anglers a Miniscule Profile with Crazy Action! Constructed...

Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The Storm WildEye Live Herring Soft Swimbait is a 4 pack of 5 inch herring-imitating soft body swimbaits. Incredibly life-like swimming ...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction, boost catch rates, and effectively target a variety of panfish in ...

Features: The Strike King Spotlight Shim-E Minnow 5 Inch is a highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion o...

Features: The all new Lunkerhunt HIVE Typhon is a Solid Body Tube Bait that gives anglers a Full Size Tube Profile with Crazy Action! Constructed ...