Soft Baits

Features: The all new LIVETARGET 3 Inch Freestyle Frog 2.0 is a fresh new take on the OG Freestyle Frog whose goal is to help you reach those seem...

Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...

The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...

Features: The NetBait Prop Shot Worm is a 6.25-inch soft bait designed to entice bites with lifelike motion, ideal for finesse and Neko rig fishing...

Features: The NetBait Lollipop DS is a 3.5 inch drop shot worm infused with BaitFuel. The DS is short for Drop Shot. The Lollipop DS is a long and...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The all new Jackall Revoltage 3 Inch RV-Drift Fry Minnow is truly one of a kind and is an essential to Tournament Pro Kyoya Fujita's Tac...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Swing For An Impact! The Keitech 3.8 Inch Fat Swing Impact & VMC Boxer Swimbait Jighead Combo is specially curated by our Discount Tackle Staf...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Sometimes, downsizing is an upgrade! The Strike King Coffee Fat Tube is a shorter version of Strike King's 3 1/2 inch Pro-Model Coffee Tube that re...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: The all new NetBait Prop Duster Minnow is a 3.5 Inch Soft Plastic Minnow that is perfect for Forward Facing Sonar Applications! Construct...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The SPRO CJ Smasher is a 3 inch soft plastic worm! The CJ Smasher is great for drop shot, shakey head, midwest finesse rig (aka Ned Rig) ...

Features: A versatile straight wormy crawler designed to attract bass with enhanced flavor and action, delivering long-lasting bites. Sold in packs...

Features: The all new Lunkerhunt HIVE Typhon is a Solid Body Tube Bait that gives anglers a Full Size Tube Profile with Crazy Action! Constructed ...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The HIDEUP Stagger Wide Type Paddle Tail Swimbait is a Unique Take on Swimbaits that focuses less on Action and more on Water Displaceme...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The all new LIVETARGET Unrigged 2.8 Inch Crawfish is finally here and is ready to assume a critical role in your tackle box! Constructed...

Features: The Lunkerhunt Finesse Swimbait is 3 inch soft plastic paddle tail swimbait with a ribbed body. Minnow baitfish profile with a swimming ...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...