Soft Baits

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wa...

Features: The Big Bite Baits Suicide Shad Buzzbait is a skirtless buzz bait with a pre-rigged Suicide Shad paddle tail swimbait. Oversize buzz bla...

Features: The YUM Spine Craw is a 3 3/4 inch soft plastic craw. Molded compact body with two large claws that kick and flap on the retrieve. Angle...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The Strike King® 4 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: The Missile Baits D Stroyer is a versatile, 6 inch soft plastic bait. Can pitch, flip, attach to a Texas rig or the back of a ChatterBai...

Features: The Gambler Stinger is a soft plastic creature-bait with a Beaver-like profile that's perfect for pitching and flipping. Ribs that produc...

Features: The all new Jackall Revoltage 4 Inch RV-Drift Fry Minnow is truly one of a kind and was essential to Kyoya Fujita's win for the 2024 Bas...

Features: The G-Ratt Baits DIXI Flip 4 Inch Soft Plastic Jig Trailer is a fantastic Vibrating Jig Trailer from the pros at G-Ratt! Designed as a r...

Features: The Northland Tackle Mimic Minnow Shad is a game changer for highly pressured water that need something new and refreshing to attract at...

Features: The all new Kalin's Hammered Live Series K-Stretchhh 3.3 Inch Paddle Tail Swimbaits are designed to imitate baitfish and attract predato...

Features: The all new Z-Man Shadtron Line Through 6 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...

Features: The Berkley PowerBait® Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into mast...

Features: The Missile Baits Freedom Flyer Minnow is a 6 inch dynamic soft plastic minnow designed to trigger aggressive strikes with its unmatched...

Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The Discount Tackle exclusive Z-Man 81-Piece Micro Finesse Kit is the ultimate companion for anglers looking to optimize their fishing e...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The Strike King Mr. Crappie Snap Jack Grub is a small 2 inch soft plastic grub for crappie and panfish. Classic grub body. Forked tail th...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The Northland Tackle Eye-Candy Nightcrawler is a highly effective worm bait designed to perform at the highest levels! With its exception...

Features: The Storm Surge Minnow 3 Inch is a lifelike swimbait featuring a realistic baitfish body and paddle tail, designed to deliver subtle, na...

Features: The all new Jackall Revoltage 3 Inch RV-Drift Fry Minnow is truly one of a kind and is an essential to Tournament Pro Kyoya Fujita's Tac...

Features: The Z-Man Mulletron Line Through Fast Sinking 6 Inch Swimbait is an innovative Swimbait designed for saltwater gamefish with exceptional...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The Lunkerhunt Spicy Revealer Tubes are a must have for any Tackle Box as they put Simply can't NOT get bit year round! Constructed from ...

Features: The BaitFuel NanoBug Panfish Bug is designed for maximum attraction, ideal for catching crappie and other panfish in various water condi...

Features: The Lunkerhunt Leech is a soft plastic leech with an anatomically correct body shape. 3 inch version is designed to imitate a leech re-ac...