Soft Baits

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The Lunkerhunt Yappa Frog is a 2 1/4 inch, 1/2 ounce hollow body frog with a unique flared lip design. Lip catches water as the frog is r...

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: The Booyah ToadRunner is a hollow body frog with a rotating paddle tail attached to the back. 360-degree rotating tail creates plopping ...

Features: The Lunkerhunt Gambit is a 4 1/2 inch, 5/8 ounce soft body swimbait with a unique weedless design and segmented body. Hollow body simila...

Features: The LiveTarget Hollow Body Sunfish is a great topwater option for big fish like Pike and Largemouth Bass. You can walk and twitch the Hol...

Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...

The SPRO Dean Rojas Bronzeye Spit Shad 60 is a 2 1/3 inch, 1/2 ounce hollow body that delivers a walking, chugging, and spitting shad imitation tha...

Features: The Panther Martin Superior Frog is Panther Martin's topwater frog, with lifelike kicking legs and 3D eyes to draw out the devastating st...

Features: The Lifted Jigs Knockout Punch Skirt is a 60-strand silicone skirt designed specifically for punching rigs. Gives you the bulky presentat...

Features: The Evergreen Last Ace Paddle Tail Swimbait is an impeccably crafted slow sinking swimbait with a hyper-realistic design and exceptional...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: The Lunkerhunt Finesse Worm is a 3 inch soft plastic Ned rig stickworm. Flat bottom with small ridges, which creates a subtle gliding act...

Features: The BnR Tackle Soft Bead SW Washington Pro Pack contains all the soft beads you need to effectively target steelhead in Southwest Washin...

Features: The SPRO 3.5 Inch Craw Nugget crafted by Major League Fishing Pro Shin Fukae is a Japanese made Heavy Stick Bait is designed for exceptio...

Features: The all new LIVETARGET 4.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: The Strike King Gurgle Toad Junior is a 3 1/4 inch soft plastic frog. Horny toad-style body with two J-shaped feet. Generates a gurgling...

Features: The all new LIVETARGET 5.5 Inch Finesse Worm is a new take on the classic Finesse Worm design that has captivated anglers and fish for d...

Features: The BnR Tackle Soft Bead Clackamas/Sandy River Pro Pack contains all the soft beads you need to effectively target steelhead in these pop...

Features: The all new LIVETARGET 5 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The 13 Fishing Joystick is a unique soft plastic worm/creature bait hybrid that fuses a ribbed stickworm profile with 13 Fishing's Rabb...

Features: The all new LIVETARGET 3 Inch Stick Worm is here to take your Stickbait Game to another level with its carefully crafted construction re...

Features: The all new Berkley PowerBait 3 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley PowerBait Creatures 'n' Craws 4 inch Essentials Kit features the 4 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The all new LIVETARGET 4.5 Inch Straight Tail Worm is here to give you an elite worm profile that will win your Tournaments and net you ...