Soft Baits

Features: Designed by Larry Dahlberg and River2Sea, the innovative Clackin' Crayfish moves like a real crayfish when you retrieve it. The River2S...

Features: The Nories 5.25 Inch Latterie Neko Rig Worm from the bait masters at Nories Japan have created a sensational vibration worm that will be ...

Features: The Zoom Lizard 5 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: The Evergreen Claw Motion is a compact, high-density craw designed to catch picky bass by rapidly sinking into cover to reach their hidin...

Features: The Mullet Swimbait is a lifelike soft plastic lure designed to deliver thrilling inshore action, mimicking a real mullet to attract pred...

Features: The Deps Beckon Craw is a highly appealing craw-styled bait with a big claw that proves an irresistible curio for big bass! This bait fe...

Features: The Reaction Innovations Twerk is an exciting addition to the lineup of soft plastics, offering enticing action for targeting big fish! ...

Features: The Zoom Curly Tail Finesse Worm is a small, versatile soft plastic bait designed for tough bites and clear or pressured water, perfect ...

Features: The Zoom Brush Craw is a Soft Craw Bait designed to catch Big Bass cast after cast! It's innovative design takes inspiration from the pr...

Features: The Nories 5.8 Inch Lady Balance Vibrating Jig Trailer from the bait masters at Nories Japan is a Pintail Stick Bait that has some super ...

Features: The Nories Escape Twin Swim Creature Bait from the bait masters at Nories Japan is an integral part of the Nories Escape Twin Family, an...

Features: The Hag's Baits Flatliner Worm is specially formulated to make the Flatliner stand perfectly vertical on the bottom or hover off structu...

Features: The Gambler Eel is a ribbed, soft plastic single tail jig trailer. Ribbed finish and straight tapered tail gives off an amazingly real s...

The Keitech Salty Core Tube is a 4 1/4 inch, 1/2 ounce soft, solid-bodied flipping bait that can be used in a variety of shallow water fishing appl...

Features: The Big Bite Baits Scentsation Pro Swimmer 3.8 Inch is a high-performance swimbait designed to attract and entice fish! Infused with Big...

 Features: The Keitech Fat Swing Impact 6.8 inch is a large, ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-to...

Features: The Deps MS Craw, inspired by renowned angler Takeshi Kuroda, is a unique craw styled soft bait that takes the water by storm cast after...

Features: The all new Big Bite Baits Scensation Tube introduces a new tube bait built on the foundation of the renowned Tour Tube shape and design!...

Features: The Zoom Fat Albert Twin Tail Grub is a compact, high-action soft bait designed to attract bass with its fluttering twin-tail motion and...

Features: A premium sonar-optimized minnow designed to display clearly on forward-facing sonar and entice pressured fish with lifelike movement. Ma...

Features: The Gambler EZ Vibes 3.75 Inch Paddle Tail Swimbait offers unmatched vibration and action on the water that results in bites all day lon...

Features: The all new Megabass Rock Hog is a versatile soft plastic creature bait designed to be deployed in various different applications for ul...

Features: The Optimum Boom Boom Line Thru Swimbait combines elements from Optimum's BLT series and the Boom Boom Swimbait, resulting in an impress...

Features: The YUM Craw Chunk Soft Plastic Trailer is a 2 3/4 inch craw-style soft plastic trailer. Oversized claws undulate with every movement. G...