Soft Baits

Features: The NetBait B-Bug w/Baitfuel Infusion is a versatile bait, offering various fishing techniques from weightless presentations to Carolina...

Features: The all new Rebel Shore Shiner Paddle Tail Swimbait is finally here and is ready to give you the Micro Baitfish Presentation you need to...

Features: The Lunkerhunt Prop Series Combo is a 3-piece assortment of Lunkerhunt's ICAST award-winning Prop Series hollow body topwater prop lures...

Features: The all new X-Zone Scented Stealth Minnow is a minnow like no other that's size, scent, and stealth set it apart! Infused with real minno...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The Missile Baits Twin Turbo Twin Tail is a 3 1/3 inch soft plastic grub bait. This versatile grub bait has tapered twin tails with stiff...

Features: Lunkerhunt River Worms are 2 inch soft plastic worms with a hyper-realistic look and action. Life-like curling action. Tapered tail end. ...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: The BnR Tackle Soft Bead Great Lakes Pro Pack contains all the soft beads you need to effectively target steelhead around the Great Lakes...

Features: The all new Great Lakes Finesse Drop Worm when put head to head with other similar worms, comes out on top in terms of action and effect...

Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wa...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: The Strike King Rage Toad is a 4 inch soft plastic frog/toad with Rage Flange appendages for legs. Small lip on the end of each leg caus...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The all new Lunkerhunt HIVE Micro Relic is a Super Unique Creature Bait Designed to get Bit even with its Micro Presentation! Constructe...

Features: The all new NetBait BaitFuel HexTek Blip Minnow is finally here and is ready to take your Soft Plastic Minnow game to new depths with th...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The all new Bucca Weedless Baby Bull Shad Jointed Swimbait is here to change the way you fish around heavy vegetation all year long! With...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The all new NetBait BaitFuel HexTek Big Boar Tube Bait is finally here and is ready to take your Tube Bait game to new depths with the L...

Features: The Jackall Bounty Fish Soft Jerkbait is designed for fishing over cover with its unique walk-the-dog style action, offering a topwater ...