Soft Baits

Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...

Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The G-Ratt Baits DIXI Flip 3 Inch Soft Plastic Jig Trailer is a fantastic Vibrating Jig Trailer from the pros at G-Ratt! Designed as a r...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...

Features: The Lunkerhunt Finesse Craw is a 3 inch soft plastic craw specifically designed for Ned rigging and other finesse soft plastic presentat...

Features: The Skinny Bear Fishing Shake'em Up Urchin is a Compact 14mm Finesse Urchin designed for bass fishing, especially for forward facing son...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The all new Mr. Crappie Sausage Head Spin Jig Pre-Rigged W/Slabalicious is a great new combo from the pros at Mr. Crappie combining two o...

Features: The all new X-Zone 3.75 Inch Rally Shad was designed in conjunction with Elite Series Pro Cooper Gallant to produce big bites all day lo...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...

Features: The all new Gary Yamamoto Nuki Bug 3.5 Inch is a soft plastic bait designed for finesse fishing, offering a combination of the original Y...

Features: The all new Strike King 6 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fish!...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: BnR Tackle Holey Worms are soft plastic steelhead worms molded with a hole down the center. Hole allows you to rig your worms for drift ...

Features: Lunkerhunt River Worms are 2 inch soft plastic worms with a hyper-realistic look and action. Life-like curling action. Tapered tail end. ...

Features: The all new Lunkerhunt HIVE NED Drone is a Simple Design that is executed perfectly which results in an irresistibly Bitable bait Big Fi...

Features: The all new Kalin's Hammered Live Series K-Stretchhh 3.3 Inch Paddle Tail Swimbaits are designed to imitate baitfish and attract predato...

Features: The Z-Man Mulletron Line Through Fast Sinking 4.5 Inch Swimbait is an innovative Swimbait designed for saltwater gamefish with exception...

Features: The Missile Baits Mini Magic Worm is a finesse straight worm collaboration between Missile Baits and Roboworm that has garnered signific...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The HIDEUP Stagger Wide Type Paddle Tail Swimbait is a Unique Take on Swimbaits that focuses less on Action and more on Water Displaceme...

Features: The all new LIVETARGET 3 Inch Freestyle Frog 2.0 is a fresh new take on the OG Freestyle Frog whose goal is to help you reach those seem...

Features: The all new Kalins Hammered Live Series 4 Inch K-Stretchhh Jerk Minnows are a soft plastic jerkbait designed for lifelike baitfish imita...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...