Soft Baits

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The G-Ratt Baits Soft Poppa Pete Glide Bait is a high-performance Soft Swimbait designed to trigger aggressive strikes by mimicking fast...

Features: The all new LIVETARGET 2.5 Inch Freestyle Frog 2.0 is a fresh new take on the OG Freestyle Frog whose goal is to help you reach those se...

Features: The Xzone Bltiz Worm is a massive, 11 inch long ribbon tail soft plastic worm. Made from a specialized blend of soft plastic, when fished...

Features: The all new Gary Yamamoto 3.2 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...

Features: The Nano Crappie Series 2" baits are crafted to attract and catch a variety of panfish with maximum efficiency in shallow or deep water....

Features: The Lunkerhunt Leech is a soft plastic leech with an anatomically correct body shape. 3 inch version is designed to imitate a leech re-ac...

Features: The all new Mr. Crappie Teen-Zee Fry is a compact Crappie bait that delivers big results, enticing curious Crappie with its lifelike erra...

Features: Lunkerhunt River Worms are 2 inch soft plastic worms with a hyper-realistic look and action. Life-like curling action. Tapered tail end. ...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below ...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The all new G-Ratt Baits Executioner Top Hook Swimbaits offer incredible swimming action with ultra realistic details! Large 3D eyes and...

Features: The all new Gary Yamamoto Nuki Bug 3.5 Inch is a soft plastic bait designed for finesse fishing, offering a combination of the original Y...

Features: The Lunkerhunt Spicy Revealer Tubes are a must have for any Tackle Box as they put Simply can't NOT get bit year round! Constructed from ...

Features: The Yamamoto Baits Yama Craw is a 4 inch soft plastic craw bait with cupped claws for great action. The Yama Craw is molded using Yamamo...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...

Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...

Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The BaitFuel Crappie Nano Duster is a compact baitfish imitation with lifelike scaling and eyes, designed to attract crappie, panfish, an...

Features: The Berkley Gulp! infuse 3 inch Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your catch r...

Features: The Eye-Candy Shiner is a 3-1/4" soft plastic bait designed with a Ned-like profile, mimicking a feeding baitfish crawling along the bott...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...

Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...