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Top Brands
Soft Baits
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Queen Tackle Porcupine Ball Baby - 8mm
Retail:Our Price: $11.99Features: The all new Queen Tackle Porcupine Ball Baby is a 8mm Premium Urchin Bait designed to trigger pressured or finicky fish with a subtle qui...
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Zoom Winged Fluke - 4 Inch
Retail:Our Price: $8.49Features: The all new Zoom 4 Inch Winged Fluke is a modern twist on the classic Zoom Super Fluke design than anglers have loved for decades! Const...
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Lunkerhunt Swim Bento Soft Paddle Tail Swimbait
Retail: $7.99Our Price: $6.79Features: The Lunkerhunt Swim Bento is a soft plastic paddle tail swimbait. Swimming sibling of the ICAST award-winning Bento Minnow soft jerkbait...
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Hag's Baits Flatliner Worm - 6 inch
Retail:Our Price: $5.99Features: Floating Stand-Up Action - Specially formulated plastic makes the Flatliner stand perfectly vertical on the bottom or hover off structure...
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Strike King KVD Dream Shot Open Pour Technology (OPT) Drop Shot Bait
Retail: $7.49Our Price: $6.37Features: The Strike King KVD Dream Shot OPT was designed by master angler Kevin VanDam to be the perfect drop shot of all time. Hinged tail secti...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 5 Inch
Retail: $8.99Our Price: $7.19Features: The Berkley PowerBait CullShad Un-Rigged 5 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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HIDEUP Stagger Wide Type Hog Creature Bait - 4 Inch
Retail: $13.99Our Price: $12.59Features: The HIDEUP Stagger Wide Type Hog Creature Bait borrows the Water Displacing Body of the Stagger Wide Type Paddle Tail Swimbait but trades...
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Berkley PowerBait Power Floating 3 inch Plastic Trout Worm 15 pack
Retail: $5.99Our Price: $4.79Features: The Berkley PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage for all day success...
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Strike King Coffee Tubes 4 1/2 inch Flip-N-Tube 6 pack
Retail: $6.99Our Price: $5.94The Strike King Coffee Tube Flip-N-Tube is a hefty, 4 1/2 inch soft plastic tube. This Strike King scented bait has real coffee bean granules and c...
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Gary Yamamoto 10 Inch Ichi Floating Worm - 6 Pack
Retail: $7.99Our Price: $7.19Features: The all-new 10 Inch Ichi Worm stands out among big worms, with its design and formula setting it apart from competitors! It's ribbed bod...
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Missile Baits Freedom Flyer Minnow Bait - 4.25 Inch
Retail: $6.99Our Price: $6.64Features: The Freedom Flyer is a dynamic soft plastic minnow designed to trigger aggressive strikes with its unmatched rolling and darting action. ...
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Zoom Mag II Ribbon Tail Worm - 9 Inch
Retail:Our Price: $7.49Features: The Mag II is a large, upsized worm designed for flipping and pitching in heavy cover, ideal for targeting big fish in hot water and dee...
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NetBait BaitFuel HexTek Eko Shad - 4 Inch
Retail: $5.99Our Price: $5.09Features: The all new NetBait BaitFuel HexTek 4 Inch Eko Shad is finally here and is ready to take your Soft Plastic Swimbait game to new depths w...
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Strike King KVD Bull Worm 8 inch Soft Plastic Worm 5 pack
Retail: $7.49Our Price: $6.37Features: The Strike King Bull Worm is an 8 inch, oversized soft plastic straight tail worm. Big worm profile for targeting big bass. Sound-ribbed...
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Reaction Innovations Flirt 6.95 Inch 15pk
Retail:Our Price: $6.25Features: The Reaction Innovations Flirt 6.95 inch is a highly anticipated finesse worm known for its tournament-winning performance! With a paten...
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Geecrack Choro Uo Soft Plastic Baitfish - 3 Inch
from Retail: $11.99from $10.99Features: The Geecrack Choro Uo Soft Plastic Baitfish is a lifelike baitfish designed to trigger strikes with realistic movement and visual appeal...
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Berkley PowerBait MaxScent D-Worm - 5.5 Inches
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
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Great Lakes Finesse NED Bug - 2.3 Inch
Retail: $6.99Our Price: $6.29Features: The all new Great Lakes Finesse NED Bug is Great Lakes take on the traditional NED Soft Plastic and pairs perfectly with the all new Gre...
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Xzone Adrenaline Craw Jr. 3.5 inch 7 pack
Retail: $5.99Our Price: $5.09Features: The Xzone Adrenaline Craw Jr is a smaller-sized, 3.5 inch Adrenaline Craw with active claw motion. Features floating claws that have an e...
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NetBait Flat Sided Shad - BaitFuel Infused Drop Shot Bait
Retail: $7.69Our Price: $6.54Features: The NetBait Flat Sided Shad is a BaitFuel-infused drop shot bait. Featuring a forked tail and ribbed body to create subtle and lifelike ...
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Strike King Rage Toad 4 inch Soft Plastic Frog 5 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Toad is a 4 inch soft plastic frog/toad with Rage Flange appendages for legs. Small lip on the end of each leg caus...
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Storm WildEye Swim Shad 9 inch Paddle Tail Swimbait
Retail: $15.99Our Price: $13.59Features: The Storm WildEye Swim Shad Paddle Tail Swimbait is a large, 9 inch shad-imitating soft paddle tail swimbait. Shad baitfish profile. Holo...
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Keitech Mad Wag Original 7 inch Soft Plastic U-Tail Worm 6 pack
Retail:Our Price: $6.69Features: The Keitech Mad Wag is truly a unique 7 inch soft bait offering a ribbed body design and U-shaped tail. Thick "Bone" tail creates an i...
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Berkley Gulp! 4 Inch Scented Minnow 8 pack
Retail: $8.99Our Price: $7.19Features: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Missile Baits Bomb Shot 4 inch Drop Shot Worm
Retail: $4.69Our Price: $4.46Features: The Missile Baits Bomb Shot is a 4 inch soft plastic worm designed for drop shot applications. Designed with the thicker, ribbed body, th...
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Zoom Winged Fluke - 7.5 Inch
Retail:Our Price: $8.49Features: The all new Zoom 7.5 Inch Winged Fluke is a modern twist on the classic Zoom Super Fluke design than anglers have loved for decades! Con...
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Zoom Tiny Brush Hog Creature Bait - 3 Inch
Retail:Our Price: $5.49Features: The Zoom Tiny Brush Hog is a legendary 6-inch creature bait designed to attract big bass with its unique action and proven effectiveness...
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Zoom Super Chunk Jr. Jig Trailer - 2 Inch
Retail:Our Price: $4.49Features: The Zoom Super Chunk Jr. is a 2-inch chunk-style jig trailer designed to mimic a crawfish in a smaller profile, ideal for bass that crav...
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Hag's Baits Headgames Minnow - 5 Inch
Retail:Our Price: $6.99Features: A premium sonar-optimized minnow designed to display clearly on forward-facing sonar and entice pressured fish with lifelike movement. Ma...
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Z-Man Drop KickerZ Soft Plastic Minnow - 3.5 Inch
Retail: $5.49Our Price: $4.67dropFeatures: The all new Z-Man Drop KickerZ 3.5 Inch Soft Plastic Minnows are a Drop Shotter's dream come true! Constructed from Z-Man's infamous...
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Big Bite Baits 6 inch Pro Lizard Soft Plastic
Retail:from $3.89Features: The Big Bite Baits Pro Lizard is a 6 inch soft plastic lizard bait. Same lizard design bass anglers have been using to slay bass for dec...
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Zoom Ultra-Vibe Speed Craw - 4.25 Inch
Retail:Our Price: $6.49Features: The Ultra-Vibe Speed Craw is a 4.25 Inch compact, segmented soft plastic bait that expertly imitates a crawfish, making it a versatile o...
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Z-Man Drop KickerZ Soft Plastic Minnow - 2.75 Inch
Retail: $5.49Our Price: $4.67miFeatures: The all new Z-Man Drop KickerZ 2.75 Inch Soft Plastic Minnows are a Drop Shotter's dream come true! Constructed from Z-Man's infamous ...
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Berkley PowerBait Power Jerk Shad 5 inch Soft Plastic Jerkbait 10 pack
Retail: $5.99Our Price: $4.79Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
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Z-Man Pop ShadZ 5 inch Soft Plastic Popper 3 pack
Retail: $6.99Our Price: $5.94The Z Man Pop ShadZ Soft Plastic Popper is a unique hybrid swimbait and popper, combining 50-percent soft plastic and 50-percent popper design tha...
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Big Bite Baits Pro Swimmer Paddle Tail Swimbait - 4.8 Inch
Retail:Our Price: $5.99Features: The Big Bite Bait's Pro Swimmer 4.8 Inch is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait! Fortified with...
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Basstrix Flash-Trix Soft Plastic Minow - 3 Inch
Retail:Our Price: $10.75minFeatures: The Basstrix Flash-Trix 3 Inch Soft Plastic Minow is the Forward Facing Sonar fisherman's dream bait and is sure to become your new f...
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Keitech Shad Impact 5 inch Soft Jerkbait
Retail:from $5.99Features: The Keitech Shad Impact is a 5 inch soft jerkbait that imitates a wounded bait fish. Top section of the bait is a no salt, lightweight p...
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YUM Forward Facing 3.25 Inch Sonar Minnow 10pk
Retail:Our Price: $3.99Features: The YUM Forward Facing Sonar Minnow is a 3.25 inch soft plastic minnow. This collaboration between professional angler Jason Christie an...
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Keitech Little Spider 3.5 inch Soft Plastic
Retail:Our Price: $6.59Features: The Keitech Little Spider is a unique, 3 1/2 inch finesse soft plastic with a skirt on one end and two curl tail appendages on the oth...
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Big Bite Baits Rollerama - 5 Inch
Retail:Our Price: $5.99Features: The Big Bite Baits Rollerama delivers intense rolling action, designed for forward-facing sonar to trigger strikes with lifelike movement...
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Zoom Tiny Fluke Soft Jerkbait - 3 Inch
Retail:Our Price: $6.49Features: The Zoom Tiny Fluke is a top-performing soft jerkbait designed to mimic fleeing baitfish, ideal for triggering strikes from bass and oth...
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Megabass Hazedong Shad 4.2 inch Paddle Tail Swimbait
Retail:Our Price: $9.99Features: The Megabass Hazedong Shad is a 4.2 inch soft plastic paddle tail swimbait. Feverish tail action that drives bass wild. Bubble eyes also...
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Zoom Magnum Lizard Creature Bait - 8 Inch
Retail:Our Price: $7.49Features: The Zoom Magnum Lizard Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...
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Queen Tackle Porcupine Ball DeadCenter Magnum - 20mm
Retail:Our Price: $15.99Features: The all new Queen Tackle Porcupine Ball DeadCenter Magnum is a 20mm Premium Urchin Bait designed to trigger pressured or finicky fish wit...
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YUM Pulse Paddle Tail Swimbait - 3.5 Inch
Retail:Our Price: $3.99Features: The YUM Pulse 3.5 Inch Paddle Tail Swimbait is a vicious addition to the Paddle Tail Swimbait World of baits that is sure to attract big...
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X-Zone Scented Stealth Craw - 6 Pack
Retail: $6.99Our Price: $5.94Features: The all new X-Zone Scented Stealth Craw is a game changer for Crawfish Imitation Baits with its unrivaled scent and profile! Infused with...
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Z-Man TRD MinnowZ 3 1/2 inch Soft Ned Rig Bait 8 pack
Retail: $5.49Our Price: $4.67Features: The Z-Man TRD MinnowZ are baitfish profile soft plastics designed to pair well with finesse presentations. Slim baitfish profile and a s...
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