Soft Baits

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: The Berkley PowerBait Creatures 'n' Craws 3 inch Essentials Kit features the 3 inch varieties of some of Berkley's top Creatures 'n' Cra...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The all new Berkley PowerBait 3 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Berkley MaxScent Smallmouth Bass Essentials Kit features five different essential Berkley MaxScent-infused baits designed to help yo...

Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...