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Top Brands
Season Kick-Off Sale
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Z-Man Project Z ChatterBait 3/8 oz.
Retail: $9.99Our Price: $7.99Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elec...
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Strike King Bitsy Flip Flipping Jig 3/8 oz.
Retail: $3.99Our Price: $3.39Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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Berkley PowerBait MaxScent Lunch Worm 6 inch
Retail: $9.99Our Price: $8.99Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
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Berkley Rawler Bladed Jig - 1/2 oz
Retail: $8.99Our Price: $8.09Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...
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Berkley Gulp! Saltwater Grub - 5 Inch
Retail: $8.99Our Price: $8.09Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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Berkley Gulp! Alive! 1 inch Minnow 2.1 oz. Jar
Retail: $6.99Our Price: $6.29Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
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Berkley PowerBait Drip Minnow - 4 Inch
Retail: $10.99Our Price: $9.89Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Strike King S11 Okeechobee Polarized Sunglasses
Retail: $44.99Our Price: $38.24Features: Strike King's S11 "Okeechobee" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual ...
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Z-Man Finesse ShadZ 4 inch Soft Jerkbait/Drop Shot Bait 8 pack
Retail: $5.49Our Price: $4.39Features: The Z-Man Finesse ShadZ Soft Jerkbait are 4 inch soft plastic jerkbaits. Tough material does not rip or tear easily when nose-hooked for...
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Strike King Homing Minnow Swimbait - 3 Inch
from Retail: $7.99from $6.79Features: The all new Strike King 3 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...
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Strike King KVD 200 Series Suspending Medium Diving Jerkbait - 4.5 Inch
Retail: $12.99Our Price: $11.04Features: The Strike King KVD 200 Jerkbait is a 4 1/2 inch suspending medium diving jerkbait that weighs just a hair under a 1/2 ounce. Extremely ...
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Berkley Toad Riveter Buzzbait
Retail: $9.99Our Price: $8.99Features: Ready-to-Fish Buzzbait for Big Bites: The Berkley Riveter is a high-performance buzzbait designed to attract aggressive strikes with its...
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Strike King Hardliner 35 Flat Sided Crankbait - 1.4 Inch
Retail: $11.99Our Price: $10.19Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...
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Berkley PowerBait Chop Block - 10 Inch
Retail: $29.99Our Price: $26.99Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
Retail: $8.99Our Price: $8.09Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Strike King KVD Rodent 4 inch Soft Plastic Creature Bait 6 pack
Retail: $7.49Our Price: $6.37Features: The Strike King Rodent is a 4 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which make the...
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 90mm - 3.5 Inch
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...
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Z-Man Jack Hammer Chatterbait & Gary Yamamoto Zako Swimbait Combo
Retail: $26.98Our Price: $21.28Chatter Your Way to Big Bass! The Z-Man Jack Hammer Chatterbait & Gary Yamamoto Zako Swimbait Combo is a custom-curated pairing by the Discount...
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Strike King ElazTech Super Finesse Worm
Retail: $6.99Our Price: $5.94*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Berkley Fusion19 Shakey Head
Retail: $7.99Our Price: $7.19Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...
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Strike King KVD 300D Series Deep Diving Jerkbait - 4.75 Inch
Retail: $12.99Our Price: $11.04Features: The KVD 300D Series Deep Jerkbait is a 4 3/4 inch jerkbait that weighs 3/5 ounce and dives to 11 feet Has the perfect combination of rol...
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Strike King Squadron Swimbait Jighead
Retail: $5.99Our Price: $5.09Wide-Gap Hook Supremacy — The chemically sharpened black nickel point slices through tough mouths for instant hookups, making bass crush it on ev...
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Yo-Zuri Floating Magnum Minnow Jr. 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Yo-Zuri 3DB Vibe Sinking Lipless Crankbait 65mm - 2.625 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Vibe Sinking 65mm Lipless Crankbait is an essential addition to any anglers tackle box thanks to its incredible action a...
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Z-Man Mag ShroomZ Jigheads 3 pack
Retail: $5.99Our Price: $4.79Features: The Z-Man Mag ShroomZ Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook. Mushroom-shaped head mates seamlessly with...
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Z-Man Finesse ShroomZ Weedless Jigheads
Retail: $6.99Our Price: $5.59Features: The Z-Man Finesse ShroomZ Weedless are weedless versions of Z-Man's popular Ned rig jighead. Pairs perfectly with a variety of Z-Man fin...
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Z-Man Diezel Kickerz 4.5 Inch - 3 Pack
Retail: $6.99Our Price: $5.59Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...
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Yo-Zuri Hybrid Clear 275 Yards Monofilament Fishing Line
Retail: $7.99Our Price: $6.39Yo-Zuri's Hybrid Clear 275 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's extrusion pro...
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Berkley Ripfish Rip Bait - 2.75 Inch
Retail: $11.99Our Price: $10.79Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...
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Strike King Swinging Swim Jig
Retail: $6.99Our Price: $5.94Features: The Strike King Swinging Swim Jig is an articulated skirted swim jig. Free-swing hook design makes it inescapable once the fish bites an...
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Berkley PowerBait Pre-Rigged Swim Shad Paddletail Swimbait
Retail: $6.99Our Price: $6.29Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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Strike King Wake Shad 2.0 Jointed Wakebait - 4 Inch
Retail: $13.99Our Price: $11.89Features: The all new Strike King Wake Shad 2.0 Jointed Wakebait is back by popular demand in a 2.0 Upgraded version from the original Wake Shad th...
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Strike King Rattlin' Pro Model Jig
Retail: $4.99Our Price: $4.24Features: The Strike King Rattlin' Pro Model Jig is a bass casting jig with loud rattles designed by Denny Brauer. Loud sonic profile is impossibl...
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Strike King Denny Brauer Structure Jig - 1/2 oz
Retail: $6.99Our Price: $5.94Features: The Strike King Denny Brauer 1/2 oz Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This is ac...
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Strike King KVD Ned Ocho 2 3/4 inch Ned Rig Stick Worm 9 pack
Retail: $7.49Our Price: $6.37Features: The Strike King Ned Ocho is a downsized version of Strike King's Ocho soft plastic stickbait, measuring only 2 3/4 inches. 8-sided body ...
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Strike King Pro Model Series 5 Deep Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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Strike King Sexy Bug Creature Bait - 2 Inch
Retail: $7.49Our Price: $6.37Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 4.5 Inch
Retail: $14.99Our Price: $11.99Features: The all new Z-Man Shadtron Line Through 4.5 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...
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Yo-Zuri Pro Popper Topwater Popper - 2.75 Inch
Retail: $14.99Our Price: $11.99Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...
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Yo-Zuri 3D Squirt Floating Squid Imitator 140mm - 5.5 Inch
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...
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Strike King Pro Model Bitsy Minnow Ultralight Crankbait
Retail: $6.99Our Price: $5.94Features: The Strike King Bitsy Minnow is a 1 1/4 inch, 1/8 ounce ultralight crankbait that dives up to 5 feet deep. Small profile and tight wiggl...
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Strike King Pro Model Series 3 Medium Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 3 is a 2 inch, 1/4 ounce medium diving crankbait. Designed to target the 8 foot depth range. Relatively...
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Berkley PowerBait Paddlin PowerStinger
Retail: $10.99Our Price: $9.89Features: The Berkley PowerBait® Paddlin' PowerStinger is a highly durable boot tail swimbait that incorporates innovative Honey Comb technology f...
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Berkley PowerBait Gilly Soft Body Swimbait
Retail: $10.99Our Price: $9.89Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Berkley PowerBait Atomic Tubes 20 pack
Retail: $5.99Our Price: $5.39Features: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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Yo-Zuri Rattl'N Vibe Mini 3/16 oz. Lipless Crankbait
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Yo-Zuri 3DB Pencil Popper - 4.375 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Pencil Popper 4.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...
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