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Top Brands
Season Kick-Off Sale
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Strike King 3X ElazTech Z-Too Soft Jerkbait - 5 Inch
Retail: $5.99Our Price: $5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Yo-Zuri Mag Popper Topwater Popper 160mm - 6.25 Inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Mag Popper 160mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Strike King Tour Grade Jig Shakey Head 3 pack
Retail: $5.99Our Price: $5.09*Note: Unpainted color comes 4 per pack, all painted colors are 3 packs.* Features: The Strike King Tour Grade Jig Head is a round shakey head jig...
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Berkley PowerBait CullShad 6 Inch
Retail: $12.99Our Price: $10.39Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Strike King Tour Grade Tungsten Weights
from Retail: $8.99from $7.64Offering the performance Bassmaster Elite Series veteran pros Kevin Van Dam and Shaw Grigsby need to compete at the highest levels of professional ...
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Strike King Midsize Rage Bug
Retail: $7.99Our Price: $6.79Features: The Strike King Midsize Rage Bug is a scaled-down version of the original Strike King Rage Bug at 3.38 inches. Designed with a thin bod...
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Z-Man Gremlin - 4 Pack
Retail: $5.49Our Price: $4.67Features: The Z-Man Gremlin is an all-new offering from Z-Man designed by Z-Man's own Brian Latimer built to be a big bulky creature bait with man...
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Strike King Rage Baby Craw 3 inch Soft Plastic Craw 9 pack
Retail: $7.99Our Price: $6.79The Strike King Rage Baby Craw is a 3 inch version of the Rage Craw. Engineered like no other soft plastic, the claws move with super realistic act...
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Z-Man Graph ShadZ Soft Plastic - 3.8 Inch
Retail: $7.99Our Price: $6.79Features: The all new Z-Man Graph ShadZ Soft Plastic is purpose built and designed to give Forward Facing Sonar Anglers THE competitive edge! It's...
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Strike King KVD Finesse Worm Straight Tail Soft Plastic Worm
Retail: $7.49Our Price: $6.37Features: The Strike King KVD Finesse Worm is a soft plastic straight tail worm. Designed in collaboration with 4-time Bassmaster Classic Winner K...
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Strike King Pro Model Series 5XD Deep Diving Crankbait - 5/8 oz
Retail: $9.99Our Price: $8.49Features: The Strike King Pro Model Series 5XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from Retail: $7.99from $6.39Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Berkley PowerBait PowerStinger Bladed Jig Trailer
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Strike King Sexy Bug Creature Bait - 3 Inch
Retail: $7.49Our Price: $6.37Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...
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Yo-Zuri 3DR-X Suspending Shad 60mm - 2.375 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Suspending Shad is the perfect option for anglers looking for a deeper diving jerkbait that will draw in vicious strike...
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Z-Man Mulletron Line Through Moderate Sinking Swimbaits
from Retail: $10.99from $9.34Features: The Z-Man Mulletron Line Through Moderate Sinking Swimbaits are innovative Swimbaits designed for saltwater gamefish with exceptional du...
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Strike King KVD 2.5 Wake Bait Waking Crankbait
Retail: $9.99Our Price: $8.49Features: The Strike King HC KVD 2.5 Wake Bait is a shallow running waking crankbait. Designed based on the wildly popular KVD 2.5 Squarebill Cran...
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Strike King KVD Ocho Soft Plastic Stickbait
from Retail: $6.99from $5.94Features: The Strike King KVD Ocho is a soft plastic stickbait with a unique 8-sided design. Made from the KVD Perfect Plastics special blend of m...
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Berkley PowerBait MaxScent Flux-Gill - 5.3 Inch
Retail: $9.99Our Price: $7.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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Strike King Tumbleweed Floating Dice - 4 Pack
Retail: $10.99Our Price: $9.34Features: The all new Strike King Tumbleweed Floating Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish...
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Yo-Zuri 3D Inshore Topknock Pencil Topwater Walker 125mm - 5 Inch
Retail: $11.99Our Price: $9.59Features: The Yo-Zuri 3D Inshore TopKnock Pencil 100mm Topwater Walker is an inshore beast that catshes monsters thanks to its incredible action a...
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Z-Man Scented PaddlerZ 5 inch Soft Paddle Tail Swimbait
Retail: $5.99Our Price: $5.09Features: The Z-Man Scented PaddlerZ are attractant-laced, 5 inch soft paddle tail swimbaits that feature a segmented body and thin paddle tail. T...
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Strike King KVD Blade Minnow 4 1/2 inch Swim Jig Trailer 8 pack
Retail: $7.49Our Price: $6.37Features: The Strike King Blade Minnow is a 4 1/2 inch soft plastic jerkbait. Specifically designed to be used as a bladed swim jig (aka ChatterBa...
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Z-Man Trout Eye X Jighead - 3 pack
Retail: $7.49Our Price: $6.37Features: The all new Z-Man Trout Eye X Jighead is the next evolution of the powerful Trout Eye Line of Jigheads! With a molded cone style bait kee...
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Z-Man EZ ShrimpZ 3 1/2 inch Unrigged 4 pack
Retail: $6.99Our Price: $5.94Features: Z-Man EZ ShrimpZ are ultra-realistic 3 1/2 inch shrimp imitation baits. Segmented body for lifelike action and movement. Thin, short ...
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Berkely PowerBait MaxScent Power Wag Worm - 9 Inch
Retail: $9.99Our Price: $7.99Features: The Berkely PowerBait MaxScent Power Wag Worm is a Large-Profile Worm designed to blend big-bait presence with subtle action to attract ...
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Z-Man ElaZtech Swimmin' Trout Trick Paddle Tail Swimbait - 3.5 Inch
Retail: $6.99Our Price: $5.94Features: The Z-Man ElaZtech Swimmin' Trout Trick is a Paddle Tail Swimbait version of the Trout Trick soft jerkbait. Its 10x tough ElaZtech const...
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Strike King Zero ElazTech 5 inch Soft Stickbait
Retail: $5.99Our Price: $5.09Features: The Strike King Zero ElazTech Soft Stickbait is a 5 inch ElazTech soft plastic "Senko-style" worm. Compared to other soft baits made fro...
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Z-Man Trout Eye 1/4 oz. Jighead 3 pack
Retail: $5.99Our Price: $5.09Features: Z-Man Trout Eye Jigheads are 1/4 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wit...
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Yo-Zuri Hydro Twitchbait 6 inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Hydro Twitchbait is a new 6 inch saltwater lipless bait. The Hydro Twitchbait is equipped with two 4X, saltwater-grade treble...
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Z-Man SwimmerZ 6 inch Paddle Tail Swimbait 3 pack
Retail: $7.99Our Price: $6.79Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. One of the most bulletproof swimba...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Strike King KVD Square Bill 2.5 Silent Crankbait
from Retail: $8.99from $7.64Features: The KVD Square Bill 2.5 Silent Crankbait is a 2 3/4 inch, 5/8 ounce squarebill crank. Running depth of 3 to 6 feet. Designed to the spec...
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Strike King Hybrid Hunter Crankbait
Retail: $11.99Our Price: $10.19Features: The all new Strike King Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bill t...
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Yo-Zuri Pro Glide Bait - 7 Inch
Retail: $24.99Our Price: $19.99Features: The Yo-Zuri Pro Glide Bait is a premium Japanese Designed Single Jointed Glide Bait built for smooth, chopping-style action, delivering a...
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Berkley PowerBait MaxScent Flat Worm - 3.6 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
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Z-Man SlingbladeZ Willow Colorado Spinnerbait
Retail: $9.99Our Price: $8.49Features: The Z-Man SlingbladeZ Willow Colorado Spinnerbait is a tournament-grade spinnerbait designed by the legendary Luke Clausen. Built with l...
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Z-Man Mulletron Loose Body Swimbaits
Retail: $5.49Our Price: $4.67Features: The Z-Man Mulletron Loose Body Swimbaits are innovatively designed for saltwater or freshwater gamefish with exceptional durability and ...
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Berkley Clickin Frittside Crankbait
Retail: $12.99Our Price: $10.39Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Strike King Hybrid Hunter Jr. Crankbait
Retail: $10.99Our Price: $9.34Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Z-Man Football NedZ Jigheads 3 pack
Retail: $6.49Our Price: $5.52Features: Z-Man Football NedZ are a new line of football-shaped Ned rig lead jig heads. Designed for fishing deeper, rocky bottom lakes and rivers...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 4.125 Inch
Retail: $12.99Our Price: $10.39RipFeatures: The Yo-Zuri Mag Darter Floating Diver Rip Bait 4.125 Inch is a unique lure that is designed to act like a Jerkbait, but without the l...
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Yo-Zuri 3D Inshore Surface Minnow Wake Bait - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Surface Minnow is a shallow-water surface minnow designed for quick-starting action and effective fishing around ...
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Strike King Rage Baby Luau Craw - 3 Inch
Retail: $7.99Our Price: $6.79Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...
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Strike King Rage Baby Menace 3 inch Soft Plastic Grub 9 pack
Retail: $7.99Our Price: $6.79Features: The Strike King Rage Baby Menace is a smaller, more compact version of the battle-proven Rage Menace Grub when you need a downsize for y...
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Berkley PowerBait MaxScent Chigger Craw
Retail: $9.99Our Price: $7.99Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Z-Man Big BallerZ Soft Plastic Swimbait - 4 Inch
Retail: $6.49Our Price: $5.52Features: The all new Z-Man 4 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Z-Man Scented Jerk ShadZ 3.5 inch Soft Plastic Jerkbait 5 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man Scented Jerk ShadZ are 3.5 inch, super-lifelike, salt-impregnated soft jerkbaits! Mimics the appearance and action of a real s...
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