Season Kick-Off Sale

Features: The all new Strike King Tour Grade Flurospin Underspin Jighead was designed in collaboration with Reel Method Angling in Ontario Canada t...

Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...

Features: The Yo-Zuri Crystal 3D Minnow 130mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The all new Strike King 8XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The all new Berkley Fusion19 Football Jigheads are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The Bass BaitZ TeeZ in the Tan Colorway is a casual graphic T-shirt featuring a bold, hand-drawn style Z-Man Bass BaitZ design that makes...

Features: The Strike King Swinging Sugar Buzz Buzzbait features a free-swinging hook and a loud clacking sound. The free-swing hook design makes i...

Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...

Features: The all new Strike King 3 Inch Rage Hawk is the slightly bigger brother of the Original Compact 2.75 Inch Rage Hawk and it packs a punch...

Features: Discount Tackle's exclusive Z-Man 73 Piece Pro Essentials Ned Kit is a meticulously crafted collection designed to provide everything yo...

Discount Tackle worked together with pro's and Z-Man to create the ultimate Z-Man Smallmouth Bass Essentials Kit. This Kit includes the most popula...

Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...

Features: Strike King's S11 "Pickwick" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual pe...

Features: The Strike King Contra Monofilament 330 Yards Clear is spool of Strike King's new Contra Monofilament fishing line. Features incredible...

Features: The all new Z-Man Line Through Replacement Hooks are replacement hooks designed for the LT Series of Z-Man Baits! Constructed from Heavy ...

Features: The Strike King Homing Minnow 4 Inch is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifelike...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: Strike King Tour Grade Monofilament is a new line-up of super sensitive mono fishing line. Developed with input from Strike King's impre...

Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...

Features: The Strike King Whisker Sticker Catfish Hooks are catfish bait hooks purpose built to land you monsters! Duel barbs help bait chunk stay...

Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: Since 1984, Strike King® has been a leading authority in polarized sunglasses for fishermen, and that history continues today with the St...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Strike King KVD Precision Carbon Pliers are a pair of 7 inch pliers made from 45C carbon steel. Fully serrated jaws, replaceable sta...

Features: The Berkley PowerBait® 4 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The Strike King KVD Ocho Wacky Rig Tool is a soft stickbait wacky O-ring applicator tool. Designed specifically for wacky and Neko riggi...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...

Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed b...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The all new Berkley Fusion19 Swing Head Jighead is purpose built for anglers of any skill level to have unrivaled success and fun on the ...

Features: The all new Berkley Forward Finesse Braid in the Crystal Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibility ...

Features: The Crappie BaitZ Tech HoodieZ is designed for anglers, offering superior sun protection and comfort on the water. Constructed from 100% ...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Strike King® 3 Inch Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movem...

Features: The all new Strike King 7.5 Inch KVD Zeus Worm is a long, large-bodied worm designed to attract Monster Bass with each cast! Thanks to t...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The Strike King Spotlight Split Minnow is a 3 Inch hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving...

Features: The Strike King Contra Fluorocarbon 200 Yards is Strike King's new fluorocarbon fishing line. Features incredible strength, invisibilit...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...