Season Kick-Off Sale

Features: The all new Strike King 3XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...

Features: The all new Strike King KVD Elite 2.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...

Features: The Strike King Crackin' Tube Jighead is a solid offering from the pros at Strike King that gives your Tube Bait fishing the upper hand! ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: The Yo-Zuri SuperBraid Blue Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Strike King KVD Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...

Features: The Berkley Hot Line Cutter is a heated, electric line cutter for cutting and cauterizing fishing line. Instantly cuts and cauterizes al...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: Designed to keep your sunglasses on your head even during the most aggressive of fights, the Berkley Sunglasses Strap/Retainer is just wh...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: The all new Z-Man Red Z Tech Hat check all the boxes as the quintessential "Dad Hat" to make their style! The Iconic Red Z logo completes...

Features: The all new Strike King Tour Grade Hair Jig is a type of lure that has been popular in the Cold Norther Waters for decades but with the a...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Strike King Tour Grade Heavy Cover Colorado Willow Spinnerbait is here and ready to take on the nastiest of conditions all while slay...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...

Features: The all new Strike King Evader 90 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Features: The all new Strike King Tour Grade Flurospin Underspin Jighead was designed in collaboration with Reel Method Angling in Ontario Canada t...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

Features: The Yo-Zuri Crystal 3D Minnow 130mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...

Features: The Discount Tackle exclusive Z-Man 81-Piece Micro Finesse Kit is the ultimate companion for anglers looking to optimize their fishing e...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...

Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The Yo-Zuri SuperBraid High-Vis Yellow Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...

Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: The Strike King KVD Precision 15-in-1 Multi-Tool is a new fishing tool accessory designed to give anglers all the small tools and apparat...

Features: The all new Berkley Forward Finesse Braid in the Flame Green Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibil...

Features: The all new Strike King Tour Grade Barrel Swivels are designed to be ultra versatile and built for every occasion! Designed to help reduc...

Discount Tackle worked together with pro's and Z-Man to create the ultimate Z-Man Smallmouth Bass Essentials Kit. This Kit includes the most popula...

Features: Versatile Curly Tail Bait - Lifelike fish-shaped grub with a fat minnow body and curly tail, delivering natural swimming action for fresh...

Features: The all new Berkley Gulp! Saltwater 3 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...