Rapala Fishing Lures: Trusted Since 1936

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Stiff Blade is a game changer in the Fillet Knife market that is poised to make...

Features: The Rapala Snap Rap SNR08 is a 3 1/8 inch, 7/8 ounce vertical jigging lure. Designed to be fished fast and aggressively with quick snaps ...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...

Features: The Rapala Hooded Sweatshirt is a Rapala logo hoodie. 100% polyester interlaced fleece with 260 gsm/92% Polyester/8% Spandex cuffs and h...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...

Features: Introducing the 2 inch Rapala Shallow Shad Rap SSR05, a premium balsa bait designed to have a precise action with intricate finishes, and...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The Rapala Elite Pliers are a new set of top-of-the-line fishing pliers from Rapala Tools. High-performance, lightweight pliers designed ...

Features: The all new Rapala High-Vis 20 lb Digital Scale brings anglers a tournament grade scale affixed with a day and night display to ensure yo...

Features: The Rapala 6 1/2 inch Curved Fishing Pliers feature a split shot crimper, a side cutter and double leaf spring. The handles of these pli...

Features: The Rapala Super Stainless Steel Angled Pliers are 9-inch heavy-duty tools designed for de-hooking, leader clipping, and on-the-go riggin...

Features: The Rapala Precision Line Scissors can cut through braided line, monofilament, and fluorocarbon line with ease. Features stainless steel...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you are converted. Perfect ba...

Features: The Rapala Pro Rain Jacket is a grey and black foul-weather fishing jacket. Combines the latest in outerwear technology with premium com...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: A versatile combo pack combining Rapala's most essential fishing tools, designed to provide anglers with maximum utility and convenience ...

Features: The Rapala Core Long Sleeve T-Shirt is a Rapala logo long sleeve shirt. 100% polyester interlock with moisture-wicking. Performance fit ...

Features: The Rapala Jigging Shadow Rap 09 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...

This deluxe,  Rapala 50 pound Digital Fish Gripper Scale is packed with upgraded features. Start off with rugged high-grade stainless steel constru...

Features: The Rapala Cerakote Elite 7 inch Scissors is a pair of fishing scissors. Coated with a super-durable, lightweight Cerakote finish that pr...

Features: The Rapala Digital Fish Scale uses a Digital Display and comes in 15 and 50 pound sizes. Convenient size for storage in a tacklebox or b...

Features: The all new Rapala Crush City Tournament Weigh Bag is your new best friend on tournament day! Trusted at the biggest fishing tournaments ...

     The Rapala Fisherman's Multi-Tool combines the most commonly used tools by an angler into one convenient package. Die-cast metal frame with So...

Rapala Fish and Game Shears provide one tool for a multitude of cutting tasks. Shears are great for heavy leverage lopping to fine detail trimming....

Features: The Rapala Next Level T-Shirt is a Rapala logo short sleeve shirt. Made from a 4.3 ounce, 60/40 combed ringspun cotton/polyester blend. ...

Features: The Rapala Giant Lure Replica come in at a substantial 29 inches (74 cm) in length, this "lure" is not designed for fishing but rather as...

Features: The Rapala Saltwater Grade 9 Inch Hook Remover is ideal for a wide range of Saltwater species and is a must have tool for your tackle box...

Features: The Rapala Fillet Mat provides a stable, secure work area designed to keep fish firmly in place during filleting, skinning, or descaling....

Features: The Rapala X-Rap CountDown 07 Jerkbait allows anglers to perform the "Countdown" method to reach suspended fish at any depth. This 2 3/4...

Fish at controlled depths while using a standard baitcasting reel. With this line counter you'll be able to set your bait at the right depth ever...

Features: The Rapala Skitter Pop 09 is a 3 1/2 inch, 1/2 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...

Features: The Rapala X-Rap CountDown 05 Jerkbait allows anglers to perform the "Countdown" method to reach suspended fish at any depth. This 2-inc...

Features: Rapala Hook File helps maintain sticky-sharp hooks. Made from double-sided, high-carbon steel to provide an ultra-fine cutting edge. Com...

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Flex Blade is a game changer in the Fillet Knife market that is poised to make ...

Features: High-performance cordless fillet tool delivering steady speed and torque for clean, efficient cuts. Powered by durable lithium-ion techno...

Features: The Rapala Precision Forceps provide anglers precise control for hook removal, rigging, and line clipping, making handling fish and tackl...