Rapala Fishing Lures: Trusted Since 1936

Features: The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...

*Note: Lure and Key Ring colors in this kit may vary from those shown in image.* Features: The Rapala Ultra-Lite Kit is a 4-piece variety pack of ...

Features: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: Introducing the 2 inch Rapala Shallow Shad Rap SSR05, a premium balsa bait designed to have a precise action with intricate finishes, and...

Features: The Rapala DT20 is a 2 3/4 inch, 7/8 ounce extra deep diving crankbait. Dives up to 20 feet deep. Extra thin polycarbonate lip for perfe...

Features: The Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4-inc...