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Top Brands
Rapala VMC Freshwater Sale - 20% Off
April is here, and it’s time to gear up for your best freshwater season yet. For a limited time, enjoy 20% OFF Rapala & VMC freshwater essentials—trusted by anglers who demand performance, precision, and results.
From legendary hard baits and lifelike lures to ultra-sharp hooks and terminal tackle, this collection brings together everything you need to chase more bites and land more fish. Whether you’re targeting bass, walleye, pike, or panfish, Rapala and VMC deliver proven innovation and reliability on every cast.
Stock up, upgrade your tackle box, and hit the water with confidence—this sale is only here for April.
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Rapala CountDown CD1 1 inch Balsa Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
Retail: $14.49Our Price: $11.59Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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VMC Hover Jig
Retail: $6.99Our Price: $5.59Features: The VMC Hover Jig is a new type of Jig from the Pro's at VMC that offers a unique approach to a tried and true design! Equipped with a co...
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VMC Hard Ball Jighead 4-pack
from Retail: $4.49from $3.59Features: The VMC Hard Ball Jighead 4-pack is a traditional round ball jighead with a painted design. The VMC Hard Ball Jighead is made of Premium ...
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Rapala Original Floater Elite 120 Minnow - 4.75 Inch
Retail: $18.99Our Price: $15.19Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...
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Rapala J07 Jointed 2 3/4 inch Balsa Wood Minnow
Retail: $11.99Our Price: $9.59Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...
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VMC Neon Moon Eye Jig Glow Kit
from Retail: $10.99from $8.79Features: The VMC Neon Moon Eye Jig Glow Kit is an assortment of round head jigs featuring large holographic fish eyes and glowing colorways. Jig ...
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Rapala Skitter V 5 1/4 inch Topwater Walker
from Retail: $14.49from $11.59Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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VMC Redline Series Tungsten NED Jighead - 2 Pack
from Retail: $8.49from $6.79Features: The all new VMC Redline Series Tungsten NED Jigheads are purpose built to elevate your NED Rig Game this season and bring you that new PB...
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Rapala Original Floater F13 Balsa Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
Retail: $12.99Our Price: $10.39Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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VMC RedLine Series Heavy Duty Wide Gap Hooks - 4 Pack
Retail: $10.49Our Price: $8.39Features: The VMC RedLine Series Heavy Duty Wide Gap Hooks are new, high-performance Worm/Creature hooks made with VMC's RedLine Technology! Coated...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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VMC 7199 Octopus Bait Hooks Nickel
from Retail: $4.99from $3.99Features: The VMC 7199 Octopus Bait Hooks Nickel is an offset bait hook with a turned-up eye. Features offset design with turned up eye, minimal co...
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VMC Tungsten Tear Drop Weight
from Retail: $12.99from $10.39Features: The VMC Tungsten Tear Drop Weight is a drop shot weight. Tungsten's extreme hardness provides a better feel for the bottom and light bite...
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Rapala Harvest Shad 5 Crankbait - 2 Inch
Retail: $8.49Our Price: $6.79Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...
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VMC Minnow Shaker Jighead
Retail: $8.49Our Price: $6.79Features: The VMC Minnow Shaker Jig Jighead creates a lifelike rocking motion, ideal for forward-facing sonar and finesse bass fishing techniques. ...
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VMC Shaky Head Jig 4 pack
Retail: $6.99Our Price: $5.59Features: The VMC Shaky Head Jig a is basic lead shaky head jig with a traditional round bend hook design. Great for hopping worms and other soft p...
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VMC Hot Skirt Glow Jig 2 pack
Retail: $5.99Our Price: $4.79Features: The VMC Hot Skirt Glow Jig is a 2 pack of synthetic hair jigs. Made with glow-in-the-dark skirts and Flashabou fibers. Jig is built arou...
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VMC Redline Series Colorado Willow Spinnerbait - 3/8 oz
Retail: $14.99Our Price: $11.99Features: The all new VMC Redline Series Colorado Willow 3/8 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...
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VMC 7199 Octopus Bait Hooks Tin Red
from Retail: $4.99from $3.99Features: The VMC 7199 Octopus Bait Hooks Tin Red is an offset bait hook with a turned-up eye. Features offset design with turned up eye and coated...
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VMC Neon Moon Eye Jig Kit
from Retail: $10.99from $8.79Features: The VMC Neon Moon Eye Jig Kit is an assortment of round head jigs featuring large holographic fish eyes and standard painted colorways. ...
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VMC "Ike Approved" Worm Hook
Retail: $4.49Our Price: $3.59Features: The VMC Ike Approved Worm Hook is a standard gauge, black nickel offset worm hook. Designed for light to medium pound test fishing line...
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VMC Ringed Heavy Duty Wide Gap Black Nickel
from Retail: $5.49from $4.39Features: The VMC Ringed Heavy Duty Wide Gap Hook combines the proven performance of the VMC "Ike Approved" Heavy Duty Wide Gap Hook with a welded...
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Rapala RipStop 12 Jerkbait
Retail: $14.49Our Price: $11.59Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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VMC Finesse Weedless Ned Rig Jighead 4 pack
Retail: $7.99Our Price: $6.39Features: The VMC Finesse Weedless Jig Head is the perfect jig when bass are under pressure and you're fishing through grassy, weedy cover. Light-...
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Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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VMC Drop Dead Black Nickel Weighted Hook 4 pack
Retail: $6.49Our Price: $5.19Features: The VMC Drop Dead Black Nickel Weighted Hook is a great addition to your favorite soft swimbait or soft jerkbait. Extra-wide gap, equipp...
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ICAST WINNER
VMC Crossover Ring 10 pack
Retail: $6.99Our Price: $5.59Features: The VMC® Crossover Rings™ are rigging rings with a dual-channel hood that allows for either Neko or Wacky style rigging. Increases hook...
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VMC Redline Series Colorado Willow Spinnerbait - 1/2 oz
Retail: $14.99Our Price: $11.99Features: The all new VMC Redline Series Colorado Willow 1/2 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-U...
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VMC Tungsten Flippin' Weight
from Retail: $11.49from $9.19The extreme hardness of tungsten gives it more sensitivity even to the smallest bites, and this is why VMC Tungsten Flippin' Weight is something to...
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Rapala Jointed Deep Husky Jerk 12 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...
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Rapala PXR Jowler 127 Topwater Walker - 5 Inch
Retail: $23.99Our Price: $19.19Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...
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Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait reflects surrounding colors for a natural presentation. This 2 3/4-inch bait...
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VMC GT Swimbait Jigheads
from Retail: $6.99from $5.59Features: The VMC GT Swimbait Jig Jighead is designed for swimbait fishing, offering precise swimming action and enhanced fish-attracting features ...
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VMC Swingin' Ned Rig Jig - 3 Pack
Retail: $7.49Our Price: $5.99Features: The all new VMC Swingin' Ned Rig Jig showcases an innovative design by combining a hinged VMC Finesse Neko Hook with a traditional Ned R...
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VMC RedLine Series Hybrid Worm Hooks
Retail: $9.49Our Price: $7.59Features: The VMC RedLine Series Hybrid Worm Hooks are new, high-performance worm hook made with VMC's RedLine Technology. The Hybrid Worm hooks fe...
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Rapala Shallow Shad Rap SSR07 Crankbait - 2.75 Inch
Retail: $11.99Our Price: $9.59Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...
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Rapala DT Series Crankbait DT4
Retail: $11.99Our Price: $9.59Features: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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VMC Heavy Duty Black Nickel Wide Gap Hook
Retail: $5.49Our Price: $4.39Features: The VMC Heavy Duty Black Nickel Wide Gap Hook is an offset wide gap hook with a black nickel finish. Extra-sharp wide gap hook, with 3-d...
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Rapala XR-12 X-Rap Medium Diving Jerkbait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...
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VMC Spin Jig 1/4 oz.
Retail: $6.49Our Price: $5.19Underspin Jigheads The VMC Spin Jig come equipped with a premium VMC hook made from high carbon steel with a forged shank and a needle point. The j...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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VMC 7548BD Bladed Hybrid Treble Hook 1X Black Nickel 2 pack
Retail: $7.99Our Price: $6.39Features: The VMC 7548BD Bladed Hybrid Treble is a new variation of VMC's 7548 Hybrid Short Shank Treble Hook with a small silver Willow blade atta...
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Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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