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Top Brands
Rapala VMC Freshwater Sale - 20% Off
April is here, and it’s time to gear up for your best freshwater season yet. For a limited time, enjoy 20% OFF Rapala & VMC freshwater essentials—trusted by anglers who demand performance, precision, and results.
From legendary hard baits and lifelike lures to ultra-sharp hooks and terminal tackle, this collection brings together everything you need to chase more bites and land more fish. Whether you’re targeting bass, walleye, pike, or panfish, Rapala and VMC deliver proven innovation and reliability on every cast.
Stock up, upgrade your tackle box, and hit the water with confidence—this sale is only here for April.
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VMC Redline Series Tungsten Swimbait Jighead - 2 Pack
from Retail: $11.99from $9.59Features: The all new VMC Redline Series Tungsten Swimbait Jigheads are purpose built to elevate your Swimbait Game this season and help you land a...
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VMC Twitchin Jig
from Retail: $6.99from $5.59Features: The VMC Twitchin Jig is a great new salmon twitchin jig built on the VMC 2X Strong Wire with premium natural materials that maintain thei...
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Rapala DT 12 Series Crankbait - 2.25 Inch
Retail: $11.99Our Price: $9.59Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...
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Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
Retail: $17.99Our Price: $14.39Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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VMC 8651DT Feather Dressed X-Rap Treble Hook 2 pack
Retail: $5.49Our Price: $4.39The VMC 8651DT Dressed X-RAP Treble Hook uses natural feathers and reflective Mylar fibers to imitate the action of a minnow's tail, triggering str...
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VMC "Ike Approved" Wide Gap Wacky Hooks
Retail: $3.99Our Price: $3.19Features: VMC Wacky Hooks are extra wide gap, black nickel octopus hooks designed primarily for wacky rigging or dropshotting finesse plastic bait...
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VMC Finesse Half Moon Ned Rig Jighead 4 pack
Retail: $6.99Our Price: $5.59Features: The VMC Finesse Half Moon Jig Head is the perfect jig when a downsized, Ned rig presentation is desired. It features a light-wire, Hi C...
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Rapala Ultra Light Minnow 06 Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala RipStop Deep 09 Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...
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VMC "Ike Approved" Tungsten Cylinder Drop Shot Weights
from Retail: $10.99from $8.79Features: VMC Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% sma...
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
Retail: $11.99Our Price: $9.59Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Rapala GSR07 Glass Shad Rap 2 3/4 inch Suspending Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Glass Shad Rap (GSR07) is a 2 3/4 inch, 7/16 oz, suspending crankbait with a see-through hard plastic body and realistic iride...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
Retail: $17.99Our Price: $14.39Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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VMC Snitch Jig
from Retail: $8.49from $6.79Features: The VMC Snitch Jig Spinhead enhances soft plastics with a rotating spinner blade that adds flash, vibration, and thump, increasing visibi...
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Rapala Original Floater F11 Balsa Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $7.99The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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VMC Crankbait Snap
Retail: $4.99Our Price: $3.99Features: The VMC Crankbait Snap is perfect for pairing with crankbaits (aka plugs). This snap is made from double stainless steel with a black ni...
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VMC 7548 Hybrid Treble Hook Short 1X Black Nickel 4 pack
Retail: $4.49Our Price: $3.59Features: The VMC Hybrid Treble Hook Short 1X black nickel is a version of the VMC Hybrid Treble with a shorter shank. This 1X-strong hook is made...
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VMC 7115 Techset Live Bait Hooks Tin Red
from Retail: $5.99from $4.79Features: The VMC 7115 Techset Live Bait Hooks is a live bait hook with a Tin Red Finish in an 8 pack and an economy size 25 pack. The VMC 7115 fea...
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Rapala DT Series Crankbait DT14
Retail: $11.99Our Price: $9.59Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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VMC Black Stainless Steel Fast Snaps - 10 Pack
Retail: $3.49Our Price: $2.79Features: The all new VMC Black Stainless Steel Fast Snaps are here and are ready to make your fishing trip a whole lot easier! Crafted from Stainl...
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Rapala Fat Rap 05 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill. This...
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Rapala DT Series Crankbait DT Metal 20
Retail: $16.49Our Price: $13.19Features: The Rapala DT20 is a 2 3/4 inch, 7/8 ounce extra deep diving crankbait. Dives up to 20 feet deep. Extra thin polycarbonate lip for perfe...
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VMC RedLine Series Finesse Treble Hooks
Retail: $9.49Our Price: $7.59Features: The VMC RedLine Series Finesse Treble are new, high-performance treble hooks made with VMC's RedLine Technology. The Redline Finesse Treb...
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Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
Retail: $9.49Our Price: $7.59Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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VMC 9626BD Bladed O'Shaughnessy Short Shank Treble Hook
from Retail: $5.49from $4.39Features: The VMC 9626BD Bladed O'Shaughnessy Short Shank Treble Hook is a treble hook equipped with a flashy blade. 4x strong treble hook with O'S...
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VMC 7120 Pinhead Needle Point Saltwater Hook
from Retail: $4.49from $3.59Features: The all new VMC 7120 Pinhead Needle Point Saltwater Hooks are the pinnacle of strength and quality that Saltwater Anglers need in their ...
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Rapala XRP-07 X-Rap Pop Topwater Popper - 2.75 Inch
Retail: $16.49Our Price: $13.19Features: The Rapala X-Rap Pop 07 Topwater Popper brings that classic X-Rap action to the topwater. This 2 3/4-inch bait has internal textured bod...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
Retail: $12.49Our Price: $9.99Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Rapala RipStop 09 Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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VMC Tokyo Rig - 2 pack
Retail: $5.49Our Price: $4.39Features: The VMC Tokyo Rig is a unique rigging system inspired by one of the hottest and most effective new bass fishing trends out of Japan: th...
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Rapala J13 Jointed 5 1/4 inch Balsa Wood Minnow
Retail: $14.49Our Price: $11.59Features: The Rapala J13 Jointed Minnow is a 5 1/4 inch, 5/8 ounce broken-back minnow balsa wood hard bait. Classic Minnow Profile with Broken-Ba...
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Rapala CountDown CD03 1 1/2 inch Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala CountDown CD03 is a 1 1/2 inch, 1/8 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
Retail: $10.99Our Price: $8.79Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Rapala Slab Rap SLR06 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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VMC "Ike Approved" Heavy Duty Flippin' Hook 4 pack
Retail: $6.49Our Price: $5.19Features: VMC's Ike Approved Heavy Duty Flippin' Hooks are ultra-stout, straight shank flipping hooks designed for hauling big bass out of thick ...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from Retail: $10.49from $8.39Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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VMC Tungsten Worm Bullet Weight
Retail: $10.99Our Price: $8.79Features: The VMC Tungsten Worm Weight is a lead-free bullet weight for worms to reach deeper water. Made of tungsten, it has a more compact profi...
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Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
Retail: $16.49Our Price: $13.19Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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VMC Redline Series Double Willow Spinnerbait - 1/2 oz
Retail: $14.99Our Price: $11.99Features: The all new VMC Redline Series Double Willow 1/2 oz Spinnerbait is Precision Engineered to deliver optimal Power, Strength, And Hook-Up ...
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VMC Nemesis Circle 3X Ringed Black Nickel Hooks
from Retail: $7.49from $5.99Features: The VMC Nemesis Circle 3X Ringed Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stron...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Rapala Original Floater F09 Balsa Jerkbait
Retail: $11.99Our Price: $9.59Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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