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Rapala VMC Freshwater Sale - 20% Off
April is here, and it’s time to gear up for your best freshwater season yet. For a limited time, enjoy 20% OFF Rapala & VMC freshwater essentials—trusted by anglers who demand performance, precision, and results.
From legendary hard baits and lifelike lures to ultra-sharp hooks and terminal tackle, this collection brings together everything you need to chase more bites and land more fish. Whether you’re targeting bass, walleye, pike, or panfish, Rapala and VMC deliver proven innovation and reliability on every cast.
Stock up, upgrade your tackle box, and hit the water with confidence—this sale is only here for April.
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Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait
Retail: $11.49Our Price: $9.19Features: The Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait runs straight even when running fast and deep. This 5 1/2 inch bait features an ...
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Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
Retail: $12.99Our Price: $10.39Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Rapala Jointed Shad Rap 05 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 05 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2-inch bait ha...
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Rapala Shallow Shad Rap SSR05 Crankbait - 2 Inch
Retail: $11.99Our Price: $9.59Features: Introducing the 2 inch Rapala Shallow Shad Rap SSR05, a premium balsa bait designed to have a precise action with intricate finishes, and...
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Rapala Original Floater F07 Balsa Jerkbait
Retail: $10.99Our Price: $8.79Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala Original Floater Elite 85 Minnow - 3.25 Inch
Retail: $17.49Our Price: $13.99Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...
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Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait
Retail: $19.99Our Price: $15.99Features: The Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4 3/4-i...
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Rapala Original Floater F18 Balsa Jerkbait
Retail: $16.99Our Price: $13.59Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Rapala CountDown CD05 2 inch Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala CountDown CD05 is a 2 inch, 3/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target s...
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Rapala XR-08 X-Rap Deep Diving Jerkbait - 3.125 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Deep 08 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 3 1/8-inch bait has a stainle...
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Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Rapala Skitter V 4 inch Topwater Walker
Retail: $13.99Our Price: $11.19Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
Retail: $14.49Our Price: $11.59Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
Retail: $16.99Our Price: $13.59Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Rapala Countdown Elite CDE75 3 inch Slow Sinking Crankbait
Retail: $15.99Our Price: $12.79Features: The Rapala Countdown Elite CDE75 is a 3 inch slow-sinking crankbait. Runs optimally at about 4 feet deep. Baits made with the Rapala Coun...
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Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
Retail: $15.99Our Price: $12.79Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Rapala OG Big Rocco 06 Squarebill Crankbait - 2.75 Inch
Retail: $16.49Our Price: $13.19Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
Retail: $12.99Our Price: $10.39The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Rapala DT Series Crankbait DT10
Retail: $11.99Our Price: $9.59Features: The Rapala DT10 is a 2 1/4 inch, 3/5 ounce extra deep diving balsa wood crankbait. Dives up to 10 feet deep. Extra thin polycarbonate l...
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Rapala BX Brat 03 Square Bill Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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Rapala Shad Dancer SDD05 Medium Diving Crankbait
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Dancer SDD05 Crankbait is a 2 inch, 1/4 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Dancer ...
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Rapala Skitter Pop 05 2 inch Topwater Popper
Retail: $15.49Our Price: $12.39Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Rapala RipStop Deep 12 Jerkbait
Retail: $15.99Our Price: $12.79Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...
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Rapala PXR Deep Mavrik 110 Jerkbait - 4.375 Inch
Retail: $18.49Our Price: $14.79Features: Rapala PXR Deep Mavrik 110 Jerkbait takes inspiration from the Original PXR Mavrik 110 and turns it into a deeper diving machine for cat...
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Rapala Rippin' Rap 07 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Rapala Ott's Garage Deep Tiny 07 Crankbait - 2 1/4 Inch
Retail: $12.99Our Price: $10.39Features: The all new 2.25 inch Rapala Ott's Garage Deep Tiny 07 Crankbait has been meticulously designed by Bassmaster Classic Champion Ott Defoe ...
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Rapala Shad Rap 3 1/8 inch Deep Diving Crankbait SR08
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that closely resembles baitfish found the world over. With a p...
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Rapala Jigging Rap 1 1/2 inch W3 Ice Jigs
Retail: $8.49Our Price: $6.79Features: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...
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Rapala Scatter Rap Crank 05 2 inch Medium Diving Crankbait
Retail: $14.49Our Price: $11.59Features: The Rapala Scatter Rap Crank 2 inch is a medium diving crankbait that weighs 5/16 ounce and dives between 6 and 8 feet. Features a balsa ...
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Rapala BX Brat 06 Square Bill Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...
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Rapala Jigging Shadow Rap 07 - 2.5 Inch
Retail: $13.99Our Price: $11.19Features: The Rapala Jigging Shadow Rap 07 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...
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Rapala Snare 50 Lipless Crankbait - 2.25 Inch
Retail: $9.49Our Price: $7.59Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Rapala Rap-V Blade 05 Blade Bait Lipless/Crankbait Hybrid
Retail:Our Price: $8.79Features: The Rapala Rap-V 05 Blade Bait Lipless Hybrid is a new 2 inch (3/8 oz) lipless hybrid blade bait--the smaller, younger brother to the Rap...
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Rapala BX Mid-Brat 05 Squarebill Crankbait
Retail:Our Price: $9.19Features: The Rapala BX Mid-Brat 05 Squarebill Crankbait is a new Squarebill Crankbait that dives to about 5 feet deep. Made of Balsa Core, Copolym...
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