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Rapala VMC Freshwater Sale - 20% Off
April is here, and it’s time to gear up for your best freshwater season yet. For a limited time, enjoy 20% OFF Rapala & VMC freshwater essentials—trusted by anglers who demand performance, precision, and results.
From legendary hard baits and lifelike lures to ultra-sharp hooks and terminal tackle, this collection brings together everything you need to chase more bites and land more fish. Whether you’re targeting bass, walleye, pike, or panfish, Rapala and VMC deliver proven innovation and reliability on every cast.
Stock up, upgrade your tackle box, and hit the water with confidence—this sale is only here for April.
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Rapala RipStop Deep 09 Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
Retail: $11.99Our Price: $9.59Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Rapala GSR07 Glass Shad Rap 2 3/4 inch Suspending Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Glass Shad Rap (GSR07) is a 2 3/4 inch, 7/16 oz, suspending crankbait with a see-through hard plastic body and realistic iride...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
Retail: $17.99Our Price: $14.39Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Rapala Original Floater F11 Balsa Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $7.99The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Rapala DT Series Crankbait DT14
Retail: $11.99Our Price: $9.59Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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Rapala Fat Rap 05 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill. This...
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Rapala DT Series Crankbait DT Metal 20
Retail: $16.49Our Price: $13.19Features: The Rapala DT20 is a 2 3/4 inch, 7/8 ounce extra deep diving crankbait. Dives up to 20 feet deep. Extra thin polycarbonate lip for perfe...
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Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
Retail: $9.49Our Price: $7.59Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Rapala XRP-07 X-Rap Pop Topwater Popper - 2.75 Inch
Retail: $16.49Our Price: $13.19Features: The Rapala X-Rap Pop 07 Topwater Popper brings that classic X-Rap action to the topwater. This 2 3/4-inch bait has internal textured bod...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
Retail: $12.49Our Price: $9.99Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Rapala RipStop 09 Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Rapala J13 Jointed 5 1/4 inch Balsa Wood Minnow
Retail: $14.49Our Price: $11.59Features: The Rapala J13 Jointed Minnow is a 5 1/4 inch, 5/8 ounce broken-back minnow balsa wood hard bait. Classic Minnow Profile with Broken-Ba...
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Rapala CountDown CD03 1 1/2 inch Balsa Minnow
Retail: $10.49Our Price: $8.39Features: The Rapala CountDown CD03 is a 1 1/2 inch, 1/8 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
Retail: $10.99Our Price: $8.79Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Rapala Slab Rap SLR06 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from Retail: $10.49from $8.39Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
Retail: $16.49Our Price: $13.19Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Rapala Original Floater F09 Balsa Jerkbait
Retail: $11.99Our Price: $9.59Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala CountDown CD1 1 inch Balsa Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
Retail: $14.49Our Price: $11.59Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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Rapala Original Floater Elite 120 Minnow - 4.75 Inch
Retail: $18.99Our Price: $15.19Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...
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Rapala J07 Jointed 2 3/4 inch Balsa Wood Minnow
Retail: $11.99Our Price: $9.59Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...
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Rapala Skitter V 5 1/4 inch Topwater Walker
from Retail: $14.49from $11.59Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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Rapala Original Floater F13 Balsa Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
Retail: $12.99Our Price: $10.39Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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Rapala Harvest Shad 5 Crankbait - 2 Inch
Retail: $8.49Our Price: $6.79Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...
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Rapala RipStop 12 Jerkbait
Retail: $14.49Our Price: $11.59Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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Rapala Jointed Deep Husky Jerk 12 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...
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Rapala PXR Jowler 127 Topwater Walker - 5 Inch
Retail: $23.99Our Price: $19.19Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...
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Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait reflects surrounding colors for a natural presentation. This 2 3/4-inch bait...
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Rapala Shallow Shad Rap SSR07 Crankbait - 2.75 Inch
Retail: $11.99Our Price: $9.59Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...
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Rapala DT Series Crankbait DT4
Retail: $11.99Our Price: $9.59Features: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Rapala XR-12 X-Rap Medium Diving Jerkbait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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