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Top Brands
New Years Sale!
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Z-Man TRD SpinZ Tail Spinners 3 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man TRD SpinZ Tail Spinners is a soft plastic add-on blade to add some flash to your ElaZtech baits. Molded plastic dual-prong kee...
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Z-Man Project Z ChatterBait 1/2 oz.
Retail: $9.99Our Price: $8.49Features: Chemically-sharpened, heavy-duty Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and electropl...
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Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
Retail: $8.99Our Price: $8.09Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Z-Man Trout Trick Jerk ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
Retail:Our Price: $5.52Features: The Z-Man Trout Trick Jerk ShrimpZ mimic the jet-propulsion swimming motion of fleeing shrimp. Tail-first design for backward frantic sw...
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Rapala Super Shad Rap 5 1/2 inch Crankbait
Retail: $22.49Our Price: $17.99Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Rapala Ultra Light Minnow 04 Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Gold Miner 30 Trolling Plug - 4.75 Inch
Retail: $14.49Our Price: $11.59Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...
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Z-Man CrossEyeZ Snakehead Swim Jig
Retail:Our Price: $4.50Features: The Z-Man CrosseyeZ Snakehead Swim Jig is a swim jig designed by Elite Series Pro and jig fishing guru David Walker. Snake-shape triangu...
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Z-Man GOAT ToadZ 4 inch
Retail: $5.99Our Price: $5.09Features: The GOAT ToadZ is a new real-time designed soft plastic frog from Z-Man that combines the GOAT technology into a new floating frog. The G...
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Yo-Zuri 3DR-X Topwater Popper 65mm - 2.625 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Z-Man Neko ShroomZ Nose Weights 4 pack
Retail: $5.79Our Price: $4.92Features: The Z-Man Neko ShroomZ are small nose weights designed to alter the action of soft plastic worms, stickbaits, and other finesse soft pla...
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Z-Man BullZeye Skirtless Spinnerbait
Retail: $5.99Our Price: $5.09Features: The Z-Man BullZeye Spinnerbait is a skirtless gold Colorado blade spinnerbait. Provides the hard-thumping vibration and durable construc...
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Z-Man HeroZ 10 inch Oversized Soft Jerkbait
Retail: $14.99Our Price: $12.74Features: Z-Man HeroZ are oversized 10 inch fish-shaped jerk bait ideal for a variety of big-fish applications. Extremely soft yet tear-resista...
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Z-Man Striper Eye Jigheads 2 pack
Retail: $5.99Our Price: $5.09The Z-Man Striper Eye Jigheads feature an oversized 3D eye to present a more prominent target for gamefish, as well as a heavy duty 6/0 Mustad Ultr...
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Yo-Zuri T7 Premium Fluorocarbon 200 Yards
from Retail: $18.99from $15.19Features: Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and...
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Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
Retail: $14.49Our Price: $11.59Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Yo-Zuri Big Game High Speed Vibe 5 1/4 inch Sinking Trolling Lure
Retail: $19.99Our Price: $15.99Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...
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Rapala Rippin' Rap 07 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Yo-Zuri 3DB Prop Bait - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Prop Bait is a highly effective 3 1/2" topwater lure that belongs in your tackle box! Option of an internal 3D Prism Fin...
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Rapala Original Floater F11 Balsa Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Gary Yamamoto 4 Inch Kreature - 7 Pack
Retail: $7.99Our Price: $7.19Features: The Yamamoto Baits Kreature is a classic, 4 inch, action creature bait. Equipped with flappy swimming "wings" and a tentacle skirt, the ...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
Retail: $12.49Our Price: $9.99Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Rapala BX Brat 06 Square Bill Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...
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Rapala OG Big Rocco 06 Squarebill Crankbait - 2.75 Inch
Retail: $16.49Our Price: $13.19Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...
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Yo-Zuri Super Braid Five Color - 660 Yard Spool
from Retail: $49.99from $39.99brFeatures: The Yo-Zuri SuperBraid 5 Color Braided Line 660 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...
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Yo-Zuri 3DB Pencil Topwater Walker 100mm - 4 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Pencil 4 Inch Topwater Walker is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Construc...
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Yo-Zuri 3D Inshore Popper 4 3/4 inch Topwater Popper
Retail: $11.99Our Price: $9.59Features: The Yo-Zuri 3D Inshore Popper 120 is a 4 3/4 inch, 1 5/8 ounce topwater popper designed specifically for inshore saltwater surface fishin...
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Rapala Husky Jerk 14 Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala Husky Jerk 14 is a 5 1/2 inch, 5/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true. Dives 4...
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Z-Man Floating WormZ 7 inch Trout Worm
Retail: $5.49Our Price: $4.67Features: The Z-Man Floating WormZ Trout Worm is a 7 inch floating soft plastic worm. 10X Tough ElaZtech construction for maximum buoyancy and dur...
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Z-Man Pop ShadZ 4 inch Soft Plastic Popper 3 pack
Retail: $6.99Our Price: $5.94Constructed of high quality ElazTech material that floats and is 10X's tougher, The Z-Man Pop ShadZ are the first of its kind soft plastic popper! ...
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Gary Yamamoto 4 Inch Kickin' Zako Paddle Tail Swimbait - 5 pack
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Kickin' Zako is a 4 inch, paddle tail version of the Gary Yamamoto Zako. Same ribbed body, deep-belly profile, and seg...
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Rapala Ultra Light Minnow 06 Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from Retail: $10.49from $8.39Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 2.5 Inch
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 2.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Rapala Slab Rap SLR04 1 1/2 inch Lipless Crankbait
Retail: $9.49Our Price: $7.59Features: The Rapala Slab Rap SLR04 is a 1 1/2 inch, 1/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Yo-Zuri 3D Inshore Floating Minnow 110mm - 4.375 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Floating Minnow 110mm is designed for shallow-water fishing, delivering quick-start action and versatility around...
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Z-Man Giant TRD 6 inch Ned Rig Bait 6 pack
Retail: $6.99Our Price: $5.94Features: The Z-Man Giant TRD Ned Rig Bait is a large, 6 inch, oversize Ned rigging stick worm. Proven bait shape now available in an oversized 6-...
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Z-Man Finesse WormZ 7 inch ElaZtech Worms
Retail: $5.49Our Price: $4.67Features: Z-Man Finesse WormZ are 7 inch, thin-tailed finesse soft plastic baits. Constructed of super-tough ElaZtech material that is up to 10X ...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Rapala XR-08 X-Rap Deep Diving Jerkbait - 3.125 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Deep 08 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 3 1/8-inch bait has a stainle...
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Z-Man Project Z ChatterBait 3/8 oz.
Retail: $9.99Our Price: $8.49Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elec...
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Gary Yamamoto 7 Inch Senko Soft Plastic Stick Bait - 5 Pack
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Senko is THE original soft plastic bass fishing stickbait! Senko popularized the incredibly effective soft plastic stic...
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Rapala Jigging Shadow Rap 09 - 3.5 Inch
Retail: $13.99Our Price: $11.19Features: The Rapala Jigging Shadow Rap 09 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...
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Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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