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Top Brands
New Years Sale!
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Z-Man Turbo CrawZ 4 inch Soft Plastic Craw 6 pack
Retail: $5.49Our Price: $4.67Features: 10X Tough ElaZtech construction for extreme durability and industry leading fish-per-bait rating. Incredibly versatile - swim it, flip i...
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Gary Yamamoto Flappin' Hog Creature Bait
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Flappin' Hog is a creature bait designed for pitching and flipping. With three types of appendages and redesigned flap...
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Z-Man Football NedZ Jigheads 3 pack
Retail: $6.49Our Price: $5.52Features: Z-Man Football NedZ are a new line of football-shaped Ned rig lead jig heads. Designed for fishing deeper, rocky bottom lakes and rivers...
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 130mm - 5.25 Inch
Retail: $15.99Our Price: $12.79Features: The Yo-Zuri Crystal Minnow 130mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...
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Z-Man Billy GOAT 4 1/4 inch Soft Plastic Grub 3 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man Billy GOAT is a new 4 1/4 inch multi-purpose ElaZtech grub with loads of fish-catching potential. Twin action tails provide si...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 3.5 Inch
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 3.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Gary Yamamoto 5 Inch Double Tail Grub - 20 Pack
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Double Tail Grub is a classic, 5 inch twin curl tail soft plastic grub. Added disturbance generated by dual curl tails...
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Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...
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Gary Yamamoto 3 Inch Shad Shape Drop Shot Worm - 10 Pack
Retail: $4.99Our Price: $4.49Features: Yamamoto Baits / Gary Yamamoto Shad Shape Worm is a 3 inch soft plastic drop shotting bait. Gary Yamamoto and his team took the tournamen...
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Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver 5 1/4 inch Trolling Lure
from Retail: $14.99from $11.99Features: The Yo-Zuri Crystal 3D Minnow Floating Jointed Deep Diver is 5 1/4 inches, dives 10 to 13 feet, and attracts all types of larger game fi...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 60mm - 2.375 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the medium 60mm size is the perfect choice when fish are being extra picky and cant decid...
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Yo-Zuri 3DR-X Suspending Jerkbait 80mm - 3.125 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Suspending Jerkbait is the classic suspending jerkbait that anglers know and love with a flashy twist! Part of the 3DR-...
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Z-Man Finesse WormZ 4 inch ElaZtech Worms
Retail: $5.49Our Price: $4.67Features: Z-Man Finesse WormZ are 4 inch, thin-tailed finesse soft plastic baits. Constructed of super-tough ElaZtech material that is up to 10X ...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Yo-Zuri 3D Inshore Floating Minnow 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3D Inshore Floating Minnow 90mm is designed for shallow-water fishing, delivering quick-start action and versatility around ...
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Rapala DT Series Crankbait DT16
Retail: $11.99Our Price: $9.59Features: The Rapala DT16 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 16 feet deep. Extra thin polycarbonate li...
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Yo-Zuri Floating Magnum Minnow 105mm - 4.125 Inch
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Floating Magnum Minnow 105mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else ac...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Yo-Zuri Floating Magnum Minnow Jr. 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Z-Man Texas Eye TEXL Articulated Jigheads 2 pack
Retail: $6.99Our Price: $5.94Features: The Z-Man Texas Eye TEXL is a new upsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's larger ...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
Retail: $12.99Our Price: $10.39Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Yo-Zuri Hydro Twitchbait 6 inch
Retail: $17.99Our Price: $14.39Features: The Yo-Zuri Hydro Twitchbait is a new 6 inch saltwater lipless bait. The Hydro Twitchbait is equipped with two 4X, saltwater-grade treble...
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Z-Man Mag SwimZ 8 inch Paddle Tail Swimbait 3 pack
Retail: $12.99Our Price: $11.04Features: Z-Man Mag SwimZ are full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, ba...
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Z-Man Line Through Replacement Hooks - 4 Pack
Retail: $4.49Our Price: $3.82Features: The all new Z-Man Line Through Replacement Hooks are replacement hooks designed for the LT Series of Z-Man Baits! Constructed from Heavy ...
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Z-Man Rattle-Snaker Tungten SpikeZ
Retail: $7.99Our Price: $6.79Features: The all new Z-Man Rattle-Snaker Tungsten SpikeZ are the perfect addition for any angler whose looking to add some customization to their...
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Yo-Zuri Egi Aurie-Q RS Sinking Squid Jig 55mm - 2.25 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Egi Aurie-Q RS Sinking 55mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...
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Z-Man ST GrubZ
Retail: $5.49Our Price: $4.67Features: The Z-Man ST Grub is an upgraded version of the popular 2.5" GrubZ™ that has proven to be a staple in the United States and abroad for al...
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Yo-Zuri 3D Inshore Pencil Popper
Retail: $11.99Our Price: $9.59Features: The Yo-Zuri 3D Inshore Pencil Popper is a back-bay style pencil popper with a flat bottom and horizontal posture that is perfect for walk...
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Z-Man Original Chatterbait - 1/2 Oz.
Retail: $6.49Our Price: $5.52Features: The Z-Man Original ChatterBait is a 1/2 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
Retail: $12.49Our Price: $9.99Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Yo-Zuri Mag Dive Saltwater Pencil
from Retail: $17.99from $14.39Features: The Yo-Zuri Mag Dive is a new big-game saltwater diving/floating pencil equipped with long-cast bullet-weight transfer system for casting...
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Rapala Original Floater F18 Balsa Jerkbait
Retail: $16.99Our Price: $13.59Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Rapala Mini Split Ring Pliers
Retail: $14.99Our Price: $11.99The Rapala Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enoug...
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Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow 40mm - 1.625 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...
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Rapala CountDown CD1 1 inch Balsa Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $7.99The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
Retail: $14.49Our Price: $11.59Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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Rapala PXR Deep Mavrik 110 Jerkbait - 4.375 Inch
Retail: $18.49Our Price: $14.79Features: Rapala PXR Deep Mavrik 110 Jerkbait takes inspiration from the Original PXR Mavrik 110 and turns it into a deeper diving machine for cat...
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Z-Man Gremlin - 4 Pack
Retail: $5.49Our Price: $4.67Features: The Z-Man Gremlin is an all-new offering from Z-Man designed by Z-Man's own Brian Latimer built to be a big bulky creature bait with man...
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Rapala Jointed Shad Rap 05 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 05 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2-inch bait ha...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Z-Man Scented ShrimpZ 3 inch Soft Plastic Shrimp 5 pack
Retail: $5.99Our Price: $5.09Features: Featuring lifelike appendages and a tail, the Z-Man Scented ShrimpZ produce all kinds of shrimpy swimming action that will draw in the p...
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Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Z-Man GOAT 3 3/4 inch Soft Plastic Grub 4 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man GOAT is a new 3 3/4 inch multi-purpose ElaZtech finesse grub with loads of fish-catching potential. Twin action tails provide ...
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Rapala Shadow Rap Shad 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Z-Man Pro BulletZ Jig Head 3 pack
Retail: $7.29Our Price: $6.20Features: Z-Man Pro BulletZ are Z-Man's new upgraded version of their Finesse BulletZ Jigheads, a unique take on a Texas rig weighted wide gap hoo...
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