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Top Brands
New Years Sale!
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Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
Retail: $22.99Our Price: $18.39Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Z-Man SMH Jig HeadZ
Retail: $6.99Our Price: $5.94Features: The Z-Man SMH Jig Heads are Shakey Head style jig heads with a 4/0 hook, wire keeper and shakey head-style head, optimized to work with ...
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Rapala Ott's Garage Deep Tiny 07 Crankbait - 2 1/4 Inch
Retail: $12.99Our Price: $10.39Features: The all new 2.25 inch Rapala Ott's Garage Deep Tiny 07 Crankbait has been meticulously designed by Bassmaster Classic Champion Ott Defoe ...
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Z-Man Trick ShotZ 4 1/5 inch Dropshot Bait Pack 5 pack
Retail: $5.49Our Price: $4.67Features: The Z-Man Trick ShotZ are designed specifically for drop-shotting. Super-tough ElaZtech material is extremely tear-resistant when nose-h...
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Gary Yamamoto 4 Inch Fat Ika Soft Plastic Skirted Grub - 10 Pack
Retail: $8.99Our Price: $8.09Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the...
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Rapala PXR Mavrik 110 Jerkbait - 4.375 Inch
Retail: $18.49Our Price: $14.79Features: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
Retail: $10.99Our Price: $8.79Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Z-Man Scented PaddlerZ 5 inch Soft Paddle Tail Swimbait
Retail: $5.99Our Price: $5.09Features: The Z-Man Scented PaddlerZ are attractant-laced, 5 inch soft paddle tail swimbaits that feature a segmented body and thin paddle tail. T...
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Gary Yamamoto 4 Inch Single Tail Grub - 20 pack
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Single Tail Grub is a classic, 4 inch soft plastic curl tail grub. Extremely versatile. A versatile angler is a good ...
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Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
Retail: $28.99Our Price: $23.19Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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Yo-Zuri 3DR-X Pencil Topwater Walker 75mm - 3 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri 3DR-X Pencil Topwater Walker is an ultra flashy must have topwater bait purpose built to bring you success on those summer ni...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 110mm - 4.25 Inch
Retail: $11.99Our Price: $9.59Features: The Yo-Zuri Crystal 3D Minnow 110mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...
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Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from Retail: $9.99from $7.99Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Gary Yamamoto 3.75 Inch Shad Shape Worm Drop Shot Bait - 10 Pack
Retail: $5.99Our Price: $5.39Features: The Gary Yamamoto Shad Shape Worm is a 3.75 inch soft plastic drop shotting bait. Small baitfish/worm profile with a single tail appenda...
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Z-Man EZ ShrimpZ 3 1/2 inch Rigged w/ Mustad Weighted Hook 2 pack
Retail: $7.99Our Price: $6.79Features: Z-Man EZ ShrimpZ are ultra-realistic 3 1/2 inch, 1/4 ounce shrimp imitation baits. Segmented body for lifelike action and movement. P...
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Z-Man ShroomZ Micro Finesse Jig 1/8 oz. 2 pack
Retail: $5.99Our Price: $5.09The Z-Man ShroomZ Micro Finesse Jig is a skirted Midwest finesse style mushroom jig that entices finicky fish in tough situations. The 100% silicon...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
Retail: $8.99Our Price: $7.19Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
Retail: $11.99Our Price: $9.59Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Gary Yamamoto Slinko Floating Ned Worm - 5.5 Inch
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto 5.5 Inch Slinko Ned Worm is the Ned Rig Refined Cousin of the Original and Legendary Senko that will take your present...
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Z-Man Hella CrawZ 3 3/4 inch Soft Plastic Craw 3 pack
Retail: $5.49Our Price: $4.67Features: Z-Man Hella CrawZ are a new 3 3/4 inch craw profile soft bait designed to be used as a jig trailer or flipping bait. Made from 10X Tough ...
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Yo-Zuri Rattl'N Vibe Mini 3/16 oz. Lipless Crankbait
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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Z-Man ChatterBait Jack Hammer - 3/4 oz.
Retail: $21.99Our Price: $18.69Features: The Z-Man ChatterBait Jack Hammer 3/4 oz is a premium Bladed Jig designed in collaboration with Bass Pro Brett Hite and the Legendary Ja...
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Z-Man SwimmerZ 6 inch Paddle Tail Swimbait 3 pack
Retail: $7.99Our Price: $6.79Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. One of the most bulletproof swimba...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Rapala Rippin' Rap 06 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 06 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2 1/2-inch, 1/2 ounce bait ...
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Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
Retail: $15.99Our Price: $13.59Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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Z-Man Pro CrawZ 3 1/2 inch Soft Plastic Craw 3 pack
Retail: $5.49Our Price: $4.67Features: Z-Man Pro CrawZ are 3 1/2 inch soft plastic craws made from 10X Tough ElaZtech thermoplastic material. Upsized version of the incredibly...
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Z-Man Mag ShroomZ Jigheads 3 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man Mag ShroomZ Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook. Mushroom-shaped head mates seamlessly with...
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Z-Man DoormatadorZ 6 inch Scented Curly Tail Grubs 3 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man DoormatadorZ are a new 6 inch scented soft plastic curly tail grub designed specifically for fluke/flounder fishing in the Mid...
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Z-Man MAG FattyZ ElaZtech Worm - 7.25 Inch
Retail: $5.99Our Price: $5.09Features: The Z-Man MAG FattyZ is a 7.25 inch soft plastic worm made with 10X Tough ElaZtech construction for amazing durability! Each worm is im...
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Z-Man Power Finesse ShroomZ Jigheads 3 pack
Retail: $5.99Our Price: $5.09Features: The Z-Man Power Finesse ShroomZ is a beefed up version of the Finesse ShroomZ that better handles larger baits and bigger fish. Heavy d...
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Yo-Zuri Ultra Bait Aurora Sinking Squid Jig 95mm - 3.75 Inch
Retail: $7.99Our Price: $6.39Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 95mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...
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Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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Yo-Zuri 3DB Popper 3 inch Topwater Popper
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Popper has a double-cupped mouth for maximum water and sound displacement. This 3-inch and 3/8-ounce bait combines Inter...
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Z-Man StingerZ Micro Finesse Bait
Retail: $4.99Our Price: $4.24Features: The new Z-Man StingerZ features a unique straight-tail shad style profile ideal for a variety of micro finesse applications. Pairs seaml...
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Z-Man HellraiZer Topwater Tail Blade Bait - 5 Inch
Retail: $17.99Our Price: $15.29Features: The Z-Man HellraiZer is a brand new lure featuring the first new topwater technology to come along in years! It planes along the surface...
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Yo-Zuri Floating Magnum Minnow 125mm - 5 Inch
Retail: $14.99Our Price: $11.99JErkFeatures: The Yo-Zuri Floating Magnum Minnow 125mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere els...
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Z-Man Trout Eye 1/8 oz. Jighead 3 pack
Retail: $5.99Our Price: $5.09Features: Z-Man Trout Eye Jigheads are 1/8 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wit...
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Gary Yamamoto 4 Inch Cowboy Soft Plastic Creature Bait - 7 Pack
Retail: $7.99Our Price: $7.19Features: The Gary Yamamoto Cowboy is a 4 inch, curly-appendage soft plastic creature bait. J-shaped legs produce a prominent kicking action, like...
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Gary Yamamoto Covert Craw - 2.5 Inch
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Covert Craw is a 2.5 inch versatile finesse craw bait designed to catch big bass year round! Designed with six lifelike...
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Gary Yamamoto Double Tail Hula Grub - 2.5 Inch
Retail: $6.99Our Price: $6.29Features: The Gary Yamamoto Double Tail Hula Grub 2.5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages o...
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Z-Man Big Blade ChatterBait
Retail: $12.99Our Price: $11.04Features: The Z-Man Big Blade ChatterBait is the newest and largest addition to Z-Man's ChatterBait brand bladed swim jigs. Employs a massive XL C...
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Gary Yamamoto 5 Inch Thin Senko Soft Plastic Stick Bait - 10 Pack
Retail: $7.99Our Price: $7.19Features: The Yamamoto Thin Senko is a 5 inch thinner version of the Gary Yamamoto's original and iconic Senko stickbait worm. The Gary Yamamoto T...
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Rapala Jigging Rap 2 inch W5 Ice Jigs
Retail: $9.99Our Price: $7.99Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
Retail: $12.99Our Price: $10.39Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
Retail: $12.99Our Price: $10.39Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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