New Years Sale!

Features: The all new Z-Man Chatterbait 1/2 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...

Features: Durable Construction: Made with saltwater-rated, titanium-nitride coated thin wire stainless steel for corrosion resistance and long-las...

Features: The all new Gary Yamamoto Zako Slim Swimbait takes what you already knew and loved about the Zako but puts it on a diet and gives it a wh...

Features: Durable Construction: Made with saltwater-rated, titanium-nitride coated heavy wire stainless steel for corrosion resistance and long-las...

Features: The all new Gary Yamamoto 3.25 Inch Slinko Ned Worm is the Baby Brother of the Legendary 5.5 Inch Slinko that anglers have found success...

Features: The all new Z-Man Llama TubeZ are Finally Here and was purpose built for Clear Water and the Toughest of Conditions! Constructed from th...

Features: The all new Z-Man Chatterbait MicroMax is finally here and delivers on its promise to BFS Anglers to Pack a Punch with each cast for MAXi...

Features: The all new Z-Man Llama TubeZ Jigheads are a great pairing for any Micro Sized Tube Bait, but were Specifically designed to be the Perfe...

Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...

Features: The all new Z-Man Scented 3 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...

Features: The Yo-Zuri 3D Inshore 100mm Fingerling is a suspending minnow designed for shallow saltwater fishing, offering tight wobble and darting...

Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Yo-Zuri Crystal 3D Minnow 130mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an ...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Yo-Zuri Crystal 3D Minnow 130mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: The Yo-Zuri Mag Popper 100mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The Yo-Zuri Mag Popper 160mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...

Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...

Features: The all new Yo-Zuri SuperBraid 9 Dark Green Standard Spools are Ultra High-Performance Braided Line that improve upon the already Establ...

Features: The all new Yo-Zuri SuperBraid 9 Dark Green Filler Spools are Ultra High-Performance Braided Line that improve upon the already Establis...

Features: The all new Yo-Zuri SuperBraid 9 White Filler Spools are Ultra High-Performance Braided Line that improves upon the already Established ...

Features: The all new Yo-Zuri SuperBraid 9 White Standard Spools are Ultra High-Performance Braided Line that improve upon the already Established...

Features: The all new Yo-Zuri SuperBraid 9 5-Color Metered Filler Spools are Ultra High-Performance Braided Line that improve upon the already Est...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The Yo-Zuri Mag Pencil is a large topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accurate casts and expl...

Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...

Features: The Z-Man Micro Finesse Terminal Tackle Kit is an all-in-one rigging solution for Micro Finesse Plastics like the Micro GOAT, Tiny Tickl...

Features: The DieZel MinnowZ is a versatile and durable paddle-tail swimbait perfect for both fresh and saltwater fishing, offering realistic actio...

Features: Versatile Curly Tail Bait - Lifelike fish-shaped grub with a fat minnow body and curly tail, delivering natural swimming action for fresh...

Features: Compact inshore twitchbait with a thick, short profile designed to mimic fleeing shrimp and baitfish with exaggerated darting and gliding...

Features: The Z-Man Logo Flat Bill HatZ is a lightweight, structured hat designed for both on and off-the-water wear. Its flat-brim design and embr...

Features: The PrawnstarZ™ Foamie HatZ™ is a retro trucker hat designed for anglers, combining a classic style with comfort for both on and off the...

Features: Versatile Camo Cap - A medium-structured crown trucker hat combining outdoor style and function, ideal for fishing, hunting, or casual we...

Features: Versatile Performance Hat - A modern take on the classic dad hat, offering lightweight comfort, stylish design, and a custom redfish tail...

Features: Retro-Inspired Fishing Cap - A relaxed, unstructured snapback hat designed for comfort, style, and glare reduction, perfect for anglers a...

Features: A lightweight, moisture-wicking solar hoodie designed to keep you cool and protected under the sun. Made from super lightweight, quick-dr...

Features: The Crappie BaitZ Tech HoodieZ is designed for anglers, offering superior sun protection and comfort on the water. Constructed from 100% ...

Features: Lightweight, premium solar hoodie designed for maximum comfort and UPF 50+ sun protection during long days on the water. Made from super ...