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Features: Compact 1.75" bait designed for forward-facing sonar, with a realistic shad profile and lively forked tail to attract big crappie and pan...

Features: The Z-Man PrawnStarZ Loose Body Soft Plastic Prawn is a lifelike, versatile soft bait offering realistic action and exceptional durabili...

Finesse with a Fuzzy Twist! The Z-Man Fuzzy TRD Ned Combo is your all-in-one finesse package, hand-picked by the Discount Tackle staff for those da...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: A versatile combo pack combining Rapala's most essential fishing tools, designed to provide anglers with maximum utility and convenience ...

Features: The Claptail is a topwater lure designed to trigger explosive strikes with its unique sound and action, making it a must-have for anglers...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: The Rapala Fillet Mat provides a stable, secure work area designed to keep fish firmly in place during filleting, skinning, or descaling....

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Rapala Precision Forceps provide anglers precise control for hook removal, rigging, and line clipping, making handling fish and tackl...

Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...

Features: The Rapala Super Stainless Steel Angled Pliers are 9-inch heavy-duty tools designed for de-hooking, leader clipping, and on-the-go riggin...

Features: Versatile 6" utility knife designed for both kitchen prep and precision tasks, blending the functions of a chef knife and paring knife. B...

Features: Versatile telescoping net designed for easy storage, fast deployment, and reliable performance when landing fish of any size. Built with...

Features: Compact folding net designed for quick deployment and easy storage, ideal for anglers with limited space. Built with lightweight anodized...

Features: A flexible, precision-focused 7" fillet knife designed for clean, accurate cuts and reliable performance in any fishing setup. Built with...

Features: Versatile fillet knife designed for clean, precise cutting with exceptional flexibility and control. Built with a full-tang high-carbon s...

Features: The Z-Man FattyZ is a 6 inch soft plastic worm made with 10X Tough ElaZtech construction for amazing durability! Each worm is impregnat...

Features: Heavy-duty fishing pliers designed for precision tasks like cutting, crimping, and tuning, providing anglers with a reliable, versatile t...

Features: The Rapala Giant DT Crankbait Decoration is a 24-inch oversized replica of the classic DT Crankbait, designed as a striking display piece...

Features: The Rapala Rapid Pack is a versatile carry case designed to keep your soft plastics, tools, and accessories organized and easily accessib...

Features: The Rapala Rap Wrap is a practical fishing accessory designed to protect multiple rigged rods and lures from damage and tangling during ...

Features: The Rapala Fish' N Fillet Firetiger Fillet Knife is a stylish and modern twist on what a fillet knife can look like and what it can do! F...

Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the soft plastics and jigheads you need to start fishing using the Midwestern fines...

Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the hottest color soft plastics and jigheads you need to start fishing using the Mi...

Features: The Redfish BaitZ TeeZ in the Indigo Colorway is a casual graphic T-shirt featuring a bold, hand-drawn style Z-Man Redfish BaitZ design t...

Features: The Z-Man Fishing TeeZ are premium t-shirts featuring a bold bass graphic and signature red Z-Man Logo on the back, with a clean Z-Man lo...

Features: The Z-Man Badge TeeZ in the Grey Colorway is a casual graphic T-shirt featuring the classic Z-Man Logo on the front and the Z-Man Science...

Features: The Bass BaitZ TeeZ in the Tan Colorway is a casual graphic T-shirt featuring a bold, hand-drawn style Z-Man Bass BaitZ design that makes...

Features: The Crappie BaitZ TeeZ in the Army Green Colorway is a casual graphic T-shirt featuring a bold, hand-drawn style Z-Man Crappie BaitZ desi...

Features: The Z-Coastal HoodieZ are lightweight, ultra-soft hoodies designed for anglers and outdoor enthusiasts, offering comfortable coverage for...

Features: The Bubba 8 Inch Tapered Flex Fillet Knife is a must have for anglers who love to cook their prized catches and comes with a convenient ...

Features: The Yo-Zuri Pro 110 Mid Depth Jerkbait is a premium jerkbait designed for 6-8 ft depth, delivering long-distance casts, pinpoint accuracy...

Features: The Yo-Zuri Pro 110 Jerkbait is a premium jerkbait designed for 3-5 ft depth, delivering long-distance casts, pinpoint accuracy, and irre...

Features: The Yo-Zuri Pro Shad Crankbait is a premium finesse-style shad-shape crankbait delivering a tight wiggle and suspending action, designed ...