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Top Brands
New Years Sale!
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Rapala DT Series Crankbait DT6
Retail: $11.99Our Price: $9.59Features: The Rapala DT6 is a 2 inch, 3/8 ounce medium diving balsa wood crankbait. Dives up to 6 feet deep. Extra thin polycarbonate lip for p...
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Rapala DT Series Crankbait DT10
Retail: $11.99Our Price: $9.59Features: The Rapala DT10 is a 2 1/4 inch, 3/5 ounce extra deep diving balsa wood crankbait. Dives up to 10 feet deep. Extra thin polycarbonate l...
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Rapala XRM-40 X-Rap Magnum Big Game Trolling Lure - 7 Inch
Retail: $32.49Our Price: $25.99Features: The Rapala X-Rap Magnum 40 is a 7 inch, 3 3/8 ounce big game trolling minnow slash bait that dives up to 40 feet unassisted. Run true ou...
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Rapala XRM-30 X-Rap Magnum Big Game Trolling Lure - 6.25 Inch
Retail: $32.49Our Price: $25.99Features: The Rapala X-Rap Magnum 30 is a 6 1/4 inch, 2 1/2 ounce big game trolling minnow slash bait that dives up to 30 feet unassisted. Run tru...
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Rapala DT Series Crankbait DT4
Retail: $11.99Our Price: $9.59Features: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
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Rapala DT Series Crankbait DT8
Retail: $11.99Our Price: $9.59Features: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Rapala Jigging Rap 1 1/2 inch W3 Ice Jigs
Retail: $8.49Our Price: $6.79Features: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...
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Rapala SXR-10 X-Rap Saltwater Rip Bait - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala SXR-10 X-Rap Saltwater is a 4 inch, 7/16 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassisted ...
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Rapala Jigging Rap Magnum 07 Vertical Jig - 2 3/4 Inch
Retail: $12.49Our Price: $9.99Features: The all new Rapala Jigging Rap Magnum Vertical Jig is designed to trigger bigger bites making it the ideal choice for using a forward fac...
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
Retail: $15.99Our Price: $12.79Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
Retail: $20.49Our Price: $16.39Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
Retail: $22.99Our Price: $18.39Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Rapala Ott's Garage Deep Tiny 07 Crankbait - 2 1/4 Inch
Retail: $12.99Our Price: $10.39Features: The all new 2.25 inch Rapala Ott's Garage Deep Tiny 07 Crankbait has been meticulously designed by Bassmaster Classic Champion Ott Defoe ...
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Rapala PXR Mavrik 110 Jerkbait - 4.375 Inch
Retail: $18.49Our Price: $14.79Features: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
Retail: $10.99Our Price: $8.79Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
Retail: $28.99Our Price: $23.19Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
Retail: $11.99Our Price: $9.59Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Rapala XR-10 X-Rap Medium Diving Jerkbait - 4 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 10 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4-inch bait...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
Retail: $14.99Our Price: $11.99Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Rapala Rippin' Rap 06 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 06 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2 1/2-inch, 1/2 ounce bait ...
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Rapala Jigging Rap 2 inch W5 Ice Jigs
Retail: $9.99Our Price: $7.99Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
Retail: $12.99Our Price: $10.39Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
Retail: $12.99Our Price: $10.39Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
Retail: $11.99Our Price: $9.59Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $6.79Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Rapala DT Series Crankbait DT16
Retail: $11.99Our Price: $9.59Features: The Rapala DT16 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 16 feet deep. Extra thin polycarbonate li...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
Retail: $12.49Our Price: $9.99Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Rapala Original Floater F18 Balsa Jerkbait
Retail: $16.99Our Price: $13.59Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Rapala Mini Split Ring Pliers
Retail: $14.99Our Price: $11.99The Rapala Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enoug...
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Rapala CountDown CD1 1 inch Balsa Minnow
Retail: $9.99Our Price: $7.99Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Rapala Scatter Rap Deep Husky Jerk
Retail: $9.99Our Price: $7.99The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
Retail: $14.49Our Price: $11.59Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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Rapala PXR Deep Mavrik 110 Jerkbait - 4.375 Inch
Retail: $18.49Our Price: $14.79Features: Rapala PXR Deep Mavrik 110 Jerkbait takes inspiration from the Original PXR Mavrik 110 and turns it into a deeper diving machine for cat...
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Rapala Jointed Shad Rap 05 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 05 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2-inch bait ha...
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Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Rapala Shadow Rap Shad 09 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Rapala Super Shad Rap 5 1/2 inch Crankbait
Retail: $22.49Our Price: $17.99Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Rapala Ultra Light Minnow 04 Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Gold Miner 30 Trolling Plug - 4.75 Inch
Retail: $14.49Our Price: $11.59Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
Retail: $14.49Our Price: $11.59Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Rapala Rippin' Rap 07 Lipless Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $10.39Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Rapala Original Floater F11 Balsa Jerkbait
Retail: $12.99Our Price: $10.39Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
Retail: $12.49Our Price: $9.99Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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