New Arrivals

Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...

Features: The Yo-Zuri Mag Pencil is a large topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accurate casts and expl...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The all new Yo-Zuri SuperBraid 9 5-Color Metered Filler Spools are Ultra High-Performance Braided Line that improve upon the already Est...

Features: The all new Yo-Zuri SuperBraid 9 White Standard Spools are Ultra High-Performance Braided Line that improve upon the already Established...

Features: The all new Yo-Zuri SuperBraid 9 White Filler Spools are Ultra High-Performance Braided Line that improves upon the already Established ...

Features: The all new Yo-Zuri SuperBraid 9 Dark Green Filler Spools are Ultra High-Performance Braided Line that improve upon the already Establis...

Features: The all new Yo-Zuri SuperBraid 9 Dark Green Standard Spools are Ultra High-Performance Braided Line that improve upon the already Establ...

Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...

Features: The Yo-Zuri Mag Popper 100mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an ...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The all new Departure Outdoors Tungsten Nail Weights are finally here to give you the upper hand and give your soft plastics an improved...

Features: The all new Departure Outdoors Tungsten Free Rig Weights are finally here to give you the upper hand for all your Free-Rigging endeavors!...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...

Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...

Features: The all new Z-Man Llama TubeZ Jigheads are a great pairing for any Micro Sized Tube Bait, but were Specifically designed to be the Perfe...

Features: The all new Z-Man Chatterbait MicroMax is finally here and delivers on its promise to BFS Anglers to Pack a Punch with each cast for MAXi...

Features: The all new Z-Man Llama TubeZ are Finally Here and was purpose built for Clear Water and the Toughest of Conditions! Constructed from th...

Features: The all new SPRO Waterproof Soft Tackle Box is a Hefty Tackle Storage Solution designed to keep even the most Well Equipped Anglers Organ...

Features: The all new SPRO Soft Bait Tackle Bag is THE Soft Bait Storage Solution that will revolutionize the way you stay organized! Constructed f...

Features: The all new Power Pro Maxcuatro Max 8 White Braid Bulk Spools are the best of the best when it comes to Braided Line that can excel in a...

Features: The all new Power Pro Maxcuatro Max 8 White Braid Standard Spools are the best of the best when it comes to Braided Line that can excel ...

Features: The all new Power Pro Maxcuatro Max 8 4 Color Metered Braid Standard Spools are the best of the best when it comes to Braided Line that ...

Features: The all new Power Pro Maxcuatro Max 8 4 Color Metered Braid Filler Spools are the best of the best when it comes to Braided Line that ca...

Features: The all new Gary Yamamoto 3.25 Inch Slinko Ned Worm is the Baby Brother of the Legendary 5.5 Inch Slinko that anglers have found success...

Features: The Power Pro Super8Slick V2 White Braided Line Filler Spool is EBT coated 8-carrier braided fishing line. Super-Slick is 8-carrier Spect...

Features: The Power Pro Super8Slick V2 White Braided Line Standard Spool is EBT coated 8-carrier braided fishing line. Super-Slick is 8-carrier Spe...

Features: The all new Great Lakes Finesse Micro Mini Tube Jig Head is a micro sized Jighead with a hook capable of handling monster bites! With it...

Features: The all new Great Lakes Finesse Terminal Wallet is a must have for any Avid Great Lakes Finesse Fisherman who wants the best of the best ...

Features: The all new Great Lakes Finesse Micro Sneaky Underspin Jighead is embodies premium quality and performance, meeting the expectations of ...

Features: The all new Great Lakes Finesse Micro Snack Craw stands out in the crowded market of craw baits with its stealthy, non-threatening Micro...

Features: The all new Great Lakes Finesse Micro Juvy Craw introduces a modern twist on the traditional Micro Tube bait, offering anglers enhanced ...