New Arrivals

Features: The all new Bates SAM Spinning Reel is a Premium American Made 2500 Reel Precision Engineered for inshore fishing, delivering Smooth Per...

Features: The Gamakastsu Weedless Ball/Urchin Rig Hooks are purpose-built finesse hooks designed for fuzzy dice and urchin-style soft plastics, of...

Features: The Gamakatsu Ball/Urchin Rig Hooks are purpose-built finesse hooks designed for fuzzy dice and urchin-style soft plastics, offering adj...

Features: The new Daiwa BG LT Spinning Reels are High Performance Inshore and Surf Reels built for targeting big gamefish, combining Proven Reliab...

Features: The all new Daiwa Lexa LC150 Line Counter Baitcasting Reels are Compact Trolling Style Reels designed for Precise Line Management, High ...

Features: The Bubba Pro Series Gen 2 Electric Fillet Knife builds on the legacy of the industry-leading original taking angler performance, comfort...

Features: The all new Okuma Coldwater SS A Low Profile Linecounter Reels are Rebuilt Stronger and Engineered for Precision to bring you the best of...

Features: The Daiwa Salt Pro Long Cast Minnow is a premium 6-inch floating long-cast minnow built for targeting trophy saltwater predators, delive...

Features: The Duo Realis Spinbait 80 G-Fix Awabi Plate Spybait is a compact spybait built for covering large areas efficiently, combining long-cas...

Features: The Duo Realis Dekaninmushi Soft Plastic Bug is a Compact Soft Plastic Bug imitation designed to mimic small terrestrial insects, making...

Features: The Duo Realis Small Rubber Jig Pre-Rigged Swim Jig is a compact finesse jig designed for versatile applications and is pre-rigged to be...

Features: The Berkley Lab Series Minnow is a 5.25 Inch Minnow that has been crafted to stimulate the 4 Main Bass Feeding Stimuli of Color, Action,...

Features: The Daiwa 20th Anniversary Exist 2500 XH SLP Custom Spinning Reel is a Limited-Edition Celebration of 20 years of the Exist series, comb...

Features: The Megabass Ito Vision 110 Type R High Float Jerkbait is a new take on the Original Megabass Jerkbait that has been a Staple in the Indu...

Features: The all new Hideup Coike Mini is the latest addition to the "Urchin" Bait Craze and this time its coming from the Original Urchin Pros in...

Features: The Daiwa Spinmatic 4-Piece Travel Ultralight Spinning Rods are compact, travel-ready rods designed for trout, panfish, and other light ...

Features: The Megabass Levante Japan Casting Rod comes straight from Japan and is a quality new addition to the Megabass Levante Lineup, especiall...

Features: The Megabass Levante Japan Multi-Piece Spinning Rods come straight from Japan and are a quality new addition to the Megabass Levante Lin...

Features: The HIDEUP Coike Straight Elastomer Worm is designed with a natural profile and enhanced visual appeal to attract fish with subtle yet s...

Features: The Lew's HyperMag Speed Spin is a spinning reel from Lew's designed for performance with lightweight magnesium construction and aluminum...

Features: The Daiwa Seaborg Dendoh SB500J Electric Reel is a Compact Electric Reel built for deep-drop fishing, offering the power of an Electric ...

Features: The Megabass O.R.C. Over Rev Concept Burning Shad JDM Waking Crankbait is a new 58mm (2.25 in) floating waking crankbait weighing in at ...

Features: The all new Geecrack Stealth 8 Bamasuto SP A-Rig is a precision-designed multi-wire system built for mid-strolling techniques, deliverin...

Features: The Brad's 6-Bead Chain Swivels are premium swivels designed to reduce line twist while trolling or dragging, helping maintain smooth lu...

Features: The Deps Tiny Bulldoze 100 is a Floating Bluegill Style Swimbait designed to deliver bold cover performance with strong vibration and rea...

Features: A compact, bulky soft plastic designed to target big bass, featuring a unique rabbit-style tail that delivers intense, lifelike vibration...

Features: A compact, highly buoyant insect-style surface bait designed to imitate struggling bugs or small frogs, triggering aggressive topwater st...

Features: The Zappu RPZ Talisman Hook System is a high-performance hook system designed for soft plastic rigs, enhancing versatility and improving ...

Features: The Geecrack Akasick Pencil 90 is a topwater walker that skates tail-down across the water, mimicking a panicked small fish to entice agg...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The Geecrack Bellows Stick Floating Elastomer Worm offers a fresh interpretation on the traditional stick worm, with an innovative deep ...

Features: Exclusive Limited-Edition Colors & Actions - Packed with rare 2026-only finishes on proven killers like the Vision 110's darting havo...

Features: A versatile swim jig head designed to move smoothly through grass, timber, and tight structure while maintaining a steady mid-depth swimm...

Features: Onyx A/M-24 Deluxe Automatic/Manual Inflatable Life Jacket: Stay safe and comfortable on the water with the Onyx A/M-24 Deluxe, a lightwe...

Features: A thin, highly buoyant flotation sticker that lets anglers fine-tune lure buoyancy, balance, and posture for optimal performance in the w...

Features: The Megabass X-Pod Topwater Lure is a truly Revolutionary Lure from the Tuki Ito that aims to give you an upper hand in ever changing con...

Features: The Megabass O.R.C. Over Rev Crank JDM Waking Crankbait is a 70mm (2.75 in) floating waking crankbait weighing in at 5/8 oz. Equipped wi...

Features: The Power Pro Super8Slick V2 White Braided Line Bulk Spool is EBT coated 8-carrier braided fishing line. Super-Slick is 8-carrier Spectra...

Features: Fast Action: The 7-foot, 1-piece baitcast fishing rod provides Medium-Heavy power and Fast action, and is engineered from a premium IM8 g...

Features: The all new Lunkerhunt HIVE Micro Strider is an Arachnid Style Soft Plastic that creates Crazy yet Subtle Vibrations through its Creepil...

Features: The HIDEUP Stagger Craw Brings Japanese Design and Craftsmanship to North American Shores and is sure to up your Craw Game to new heights...

Features: The Megabass Griffon SR-X is an improved Shallow Diving version of the legendary Griffon crafted by Yuki Ito himself, that is designed t...

Features: The all new Megabass Great Hunting GH52 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an a...

Features: The all new Megabass Great Hunting GH44 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an a...

Features: The Megabass Great Hunting Haruzemi Topwater Cicada is a truly a one of a kind bait designed specifically for trout but applicable to an...

Features: The Megabass Megadog-X is a supercharged walking bait designed to provoke reactive frenzies among trophy freshwater targets! Incorporate...

Features: The Megabass Vision 95 Q-Go Jerkbait is a JDM Exclusive Jerkbait finally making its way to U.S. soil! Offers high buoyancy and responsiv...

Features: The Lew's Super Duty Speed Spool LFS Baitcasting Reel is the 2nd Generation baitcasting reel featuring a one-piece aluminum frame, 11 be...