New Arrivals

Features: The Baby Bubbler is a 2? plopper-style topwater bait designed to attract fish from both bank and boat, ideal for all types of anglers and...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: Flashing trolling attractor designed for salmon and other predators, delivering a powerful thumping rotation that activates even at very ...

Features: Replacement tails designed to keep your Poppa Pete performing at its best, ensuring long-lasting action and consistent fish-catching appe...

Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...

Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: The Sufix Defcon FC Copolymer Line delivers a perfect blend of sensitivity, strength, and control for freshwater and inshore fishing. Mad...

Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...

Features: Premium copolymer fishing line designed to deliver superior lure control, bite detection, and dependable strength for consistent angling ...

Features: A premium finesse fishing line that blends traditional Japanese craftsmanship with modern technology, delivering unmatched performance fo...

Features: The All Purpose Soft Bait Hook is crafted for a wide range of fishing applications, offering strength and precision for various soft plas...

Features: Designed with 2-time Bassmaster Classic Champion Hank Cherry, the Picasso Toad Slayer excels at skipping under cover or fishing open wate...

Features: A large-profile soft craw bait designed for powerful water displacement and big-bait attraction. Crafted from responsive, durable soft pl...

Features: A versatile multi-tail soft bait designed to create lifelike movement and trigger strikes, even in tough conditions. Made from supple, re...

Features: Medium-sized elastomer bait designed to mimic lively prey and attract a wide range of predator fish. Constructed from durable, flexible e...

Features: A dynamic soft bait designed to create enticing, multi-directional movement that draws in predatory fish. Built from firm "worm material"...

Features: The Coike Thunder Medium Elastomer is a versatile soft bait designed to enhance catches, mimicking lively prey and appealing to a wide ra...

Features: The Custom Old School Dock Rocket Jig combines superior action and vibrant colors to attract more fish, ideal for skipping docks, pitchin...

Features: The Picasso Smart Mouth Gamakatsu Jig Heads excel in both fresh and saltwater, offering versatile hook sizes from 1/16oz to 3/8oz for a w...

Features: Picasso Dummy Heads are designed for fishing heavy cover and ensuring compliance with state regulations, providing a safe and effective a...

Features: The Picasso Rusty Squeaker produces a unique squeaky pitch and clacking sound that provokes aggressive strikes from fish. Its versatile n...

Features: The Picasso Pro Metal Worm Weights provide anglers with a high-performing, cost-effective alternative to pure lead, offering enhanced sen...

Features: The Picasso Pro Metal Neko Weight is a Game Changer for Neko Rig Fishing and is a new staple for any anglers tacklebox! Exposed head is ...

Features: The Picasso Custom Fantasy Football Jig combines superior action and vibrant colors, designed to attract more fish with its dynamic movem...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...