New Arrivals

Features: The Evergreen C-4 Leech is designed to mimic small prey with a natural, seductive undulating action that triggers strikes even with the m...

Features: The LiveTarget Shrimp Hollow Body Jig was crafted to imitate natural forward-swimming shrimp and trigger strikes from a wide range of sal...

Features: The Snag Proof Pad Rambler is a topwater bait designed for snag-free fishing in dense lily pads, weeds, and heavy vegetation, targeting e...

Features: The Sufix 832 Advanced Superline Braided Line in Fire Tiger 150 Yard Standard Spools are the Strongest, most Durable, and most Advanced ...

Features: The Sufix 832 Advanced Superline Braided Line in Fire Tiger 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced Th...

Features: The Rapala Rap Wrap is a practical fishing accessory designed to protect multiple rigged rods and lures from damage and tangling during ...

Features: The Rapala Rapid Pack is a versatile carry case designed to keep your soft plastics, tools, and accessories organized and easily accessib...

Features: The Rapala Giant DT Crankbait Decoration is a 24-inch oversized replica of the classic DT Crankbait, designed as a striking display piece...

Features: The all new SPRO K-Rig CS3 Chad Shad 180 Swimbait Rig is a Big Bass's new Temptation when Gluttony is on its mind because after all "If o...

Features: The Geecrack Bellows Gill Floating Elastomer Soft Plastic Creature Bait introduces an innovative concept inspired by the swimming style ...

Features: The Gilling Neo 160 is a carefully developed lure designed for lifelike swimming action, floating posture, and multiple presentation styl...

Features: The Geecrack Gilling Twister 75 Slow Sinking Swimbait is meticulously crafted to mimic a small Bluegill, a favorite prey of bass, offeri...

Features: The Lazer Sharp Bait Saver Circle Hook is designed to keep live bait lively and fishing longer, so you can focus on hookups instead of re...

Features: Ultra-Realistic Anatomy - Lifelike frog detailing with painted eyes and precise color patterns that fool bass into crushing strikes they ...

Features: BaitPop Elite is a high-performance fishing bait designed to attract more bites quickly with powerful scent and sonar-enhancing technolo...

Features: The G-Ratt Rocker is a versatile, lifelike soft plastic bait designed to entice strikes with realistic movement. Crafted from durable, hi...

Features: The G-Ratt Baits Popping Frog is a topwater bass bait designed for explosive surface strikes in shallow, aggressive feeding zones. Made ...

Features: The G-Ratt Baits Con Frog Jr is a premium topwater frog designed to tackle cover with ease, delivering reliable action and durability fo...

Features: The Owner Jungle Trailer Hook boosts hookup confidence on spinnerbaits, buzzbaits, chatterbaits, and swim jigs, making it ideal for large...

Features: The Strike King Rattling Thunder Cricket is an enhanced topwater lure that combines proven action with a hybrid rattling blade for louder...

Features: The Strike King Rattling Thunder Cricket is an enhanced topwater lure that combines proven action with a hybrid rattling blade for louder...

Features: The 8.5" Loaded Daingerous Swimbait is a next-level soft-bodied swimbait designed for big bass hunters, offering unmatched realism, perf...

Features: The BaitFuel Crappie Nano Duster is a compact baitfish imitation with lifelike scaling and eyes, designed to attract crappie, panfish, an...

Features: Premium tungsten round ball jig built for sensitivity, strength, and unmatched performance when targeting fish with precision. Constructe...

Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...

Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...

Features: The Yamamoto Fuzzy Nut is a compact 1.5" finesse bait designed to trigger strikes with its unique profile and lifelike movement, especial...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: Compact fishing line scissors designed for quick, clean cuts, the Eagle Claw Mini Braided Line Scissors are ideal for anglers who need re...

Features: Compact line-cutting tool designed for anglers who need a reliable, space-saving solution for trimming fishing line on the water or at th...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...