New Arrivals

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: The all new Z-Man PrawnStarZ Soft Plastic 2.5 Inch Prawn is a bait that has been in the making for years, and now finally lives up to th...

Features: Innovative finesse bait combining the classic 2.75" TRD body with hand-threaded silicone skirts for lifelike action and enhanced attracti...

Features: The Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait delivering lifelike action to trigger strikes on Ned rigs, dropshots, wacky rigs, and...

Features: A compact, high-performing soft jerkbait designed for dropshotting or sonar jighead use, delivering lifelike shimmying action that consi...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King Homing Minnow is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifelike swimmin...

Features: The Bass Mafia Coffin 2.0 is a rugged, redesigned utility box series built to keep tackle secure, organized, and dry with advanced durabi...

Features: The Coffin 2.0 series is a rugged, waterproof utility box designed to keep tackle secure, organized, and dry with advanced durability and...

Features: The Bud Bag is a premium storage solution designed for organizing and transporting vibrating jigs, spinnerbaits, and football jigs, offer...

Features: The Coffin 2.0 utility box delivers rugged, waterproof storage for tackle, redesigned with advanced features to keep gear secure, dry, an...

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: The Yo-Zuri Hydro Monster Shot Sinking Stick Bait is a multi-purpose hard bait ideal for fishing from surface to bottom, mimicking distr...

Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...

Features: The SWAG LT Swimbait delivers a wide, stable swim action with versatile Over/Under Line-Through harness for both dorsal and belly hook ri...

Features: Next-Level Topwater Chaos: The Screamin' Choppo is a topwater plopper bait built to intensify surface commotion, combining classic tail-s...

Features: Next-Level Topwater Chaos: The Screamin' Choppo is a topwater plopper bait built to intensify surface commotion, combining classic tail-s...

Features: The DieZel KickerZ is a premium inshore soft bait designed to entice finicky species like tarpon, redfish, speckled trout, and snook with...

Features: The Manitoba Mullet is a predator-focused bait designed to entice Trout, Pike, and Muskies with lifelike movement and irresistible action...

Features: The Nano Crappie Series 2" baits are crafted to attract and catch a variety of panfish with maximum efficiency in shallow or deep water....

Features: The Nano Crappie Series 2" baits are designed to maximize attraction and boost catch rates, ideal for targeting a variety of panfish in ...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction, boost catch rates, and effectively target a variety of panfish in ...

Features: BaitFuel's Nano Crappie Series 2" soft baits are designed for maximum attraction, ideal for catching crappie and other panfish in various...

Features: Premium jerkbait designed for pressured waters and finicky bass, delivering consistent performance and realistic baitfish appeal. Constru...

Features: The Jackall Live Darter is a hardbait designed to target suspended bass, delivering sharp, erratic darting action that mimics fleeing pre...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: Versatile soft plastic bait built for steady action and enhanced fish attraction, ideal for anglers targeting strikes at any retrieval sp...