New Arrivals

Features: Ultra-Realistic Anatomy - Lifelike frog detailing with painted eyes and precise color patterns that fool bass into crushing strikes they ...

Features: BaitPop Elite is a high-performance fishing bait designed to attract more bites quickly with powerful scent and sonar-enhancing technolo...

Features: The G-Ratt Rocker is a versatile, lifelike soft plastic bait designed to entice strikes with realistic movement. Crafted from durable, hi...

Features: The G-Ratt Baits Popping Frog is a topwater bass bait designed for explosive surface strikes in shallow, aggressive feeding zones. Made ...

Features: The G-Ratt Baits Con Frog Jr is a premium topwater frog designed to tackle cover with ease, delivering reliable action and durability fo...

Features: The Owner Jungle Trailer Hook boosts hookup confidence on spinnerbaits, buzzbaits, chatterbaits, and swim jigs, making it ideal for large...

Features: The Strike King Rattling Thunder Cricket is an enhanced topwater lure that combines proven action with a hybrid rattling blade for louder...

Features: The Strike King Rattling Thunder Cricket is an enhanced topwater lure that combines proven action with a hybrid rattling blade for louder...

Features: The 8.5" Loaded Daingerous Swimbait is a next-level soft-bodied swimbait designed for big bass hunters, offering unmatched realism, perfo...

Features: The BaitFuel Crappie Nano Duster is a compact baitfish imitation with lifelike scaling and eyes, designed to attract crappie, panfish, an...

Features: Premium tungsten round ball jig built for sensitivity, strength, and unmatched performance when targeting fish with precision. Constructe...

Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...

Features: The Fuzzy Senko takes the legendary Senko stick bait design and enhances it with added action, offering a proven fish-catching profile wi...

Features: The Yamamoto Fuzzy Nut is a compact 1.5" finesse bait designed to trigger strikes with its unique profile and lifelike movement, especial...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strik...

Features: The DR 24 ("Deep Range 24") is a deep-diving crankbait designed to reach depths of 24'+, making it ideal for targeting fish in deep wate...

Features: The Bill Lewis Afterburner is a versatile hybrid bait combining multiple bait styles into one high-performance fish-catching design. Craf...

Features: The VMC Snitch Jig Spinhead enhances soft plastics with a rotating spinner blade that adds flash, vibration, and thump, increasing visibi...

Features: Heavy-duty fishing pliers designed for precision tasks like cutting, crimping, and tuning, providing anglers with a reliable, versatile t...

Features: The Picasso Gen 2 Shock Blade is a high-performance bladed jig designed to create strong vibration and unpredictable movement that trigge...

Features: Proven salmon spoon with a thin-profile design that delivers an irresistible swimming action, making it a top choice for targeting ocean...

Features: A durable jig head hook designed to securely hold soft plastic worms and deliver strong hook-ups when targeting powerful bass. Built with...

Features: Eagle Claw Split Dual Lock Snaps let anglers quickly change lures or leaders, keeping more time on the water without cutting lines or ret...

Features: The Z-Man FattyZ is a 6 inch soft plastic worm made with 10X Tough ElaZtech construction for amazing durability! Each worm is impregnat...

Features: The VMC Minnow Shaker Jig Jighead creates a lifelike rocking motion, ideal for forward-facing sonar and finesse bass fishing techniques. ...

Features: The Eye-Candy Shiner is a 3-1/4" soft plastic bait designed with a Ned-like profile, mimicking a feeding baitfish crawling along the bott...

Features: Premium tungsten jig designed for panfish anglers, offering fast sink rates and precise presentations even in smaller sizes. Constructed ...

Features: A Bassmaster Classic-winning tungsten jig designed for unmatched sensitivity, strength, and lifelike minnow presentation, perfect for ope...

Features: Heavy-duty 7" wire cutters built for anglers who need reliable, high-power cutting performance on the water. Constructed from heavy-duty ...

Features: Versatile fillet knife designed for clean, precise cutting with exceptional flexibility and control. Built with a full-tang high-carbon s...

Features: A flexible, precision-focused 7" fillet knife designed for clean, accurate cuts and reliable performance in any fishing setup. Built with...

Features: Ultimate Sun Shield - UPF 50+ fabric blocks harmful rays like a boss, keeping you protected and focused when the sun's beating down on pr...