New Arrivals

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Yamamoto Shinobi Grub is a versatile 3.5" double-tail grub designed for serious anglers, effective across a wide range of fishing tec...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...

Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...

Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: Keith Archer's Ultimate Cure is a top-rated bait cure designed to maximize color, texture, and effectiveness Crafted with food-grade ingr...

Features: Pro-Cure Bait Sauce is a versatile fish attractant designed to enhance both natural bait and artificial lures with long-lasting scent. Ma...

Features: The Pro-Cure Pro Pack is a discounted bundle of three Super Gel bait scents, each tailored to specific species or fishing environments, g...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and a natural swimming motion designed to trigger...

Features: Cone shaped entry to the locking grove for the swivel. This taper allows the swivel or bead chain to be pulled into the groove without ha...

Features: Premium finesse-style shad crankbait delivering a tight wiggle and suspending action, designed for distance casting and precise presentat...

Features: PENN Oil & Grease use a proprietary formula designed to lubricate and prevent corrosion, outperforming competitors in saltwater condi...

Features: The Scum Frog Leap Frog is a 2.5-inch topwater bait, perfect for open water and light vegetation fishing. Crafted from ultra-soft, pliabl...

Features: The BF Toad is a topwater search bait designed to trigger explosive strikes with lifelike action and noise, perfect for attracting bass a...

Features: The NetBait Finiki Sonix Glide Trailer is a 3-inch soft bait designed to mimic small baitfish, ideal for finesse fishing and enticing bit...

Features: The NetBait Finiki Sonix Shad Swimbait is a 2.75-inch soft bait crafted to mimic the natural movement of baitfish, ideal for enticing bit...

Features: The NetBait Prop Shot Worm is a 6.25-inch soft bait designed to entice bites with lifelike motion, ideal for finesse and Neko rig fishing...

Features: The Accel™ Baitcast Reel delivers strength, smooth performance, and easy handling, making it a versatile option for anglers seeking preci...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: High-performance 4/0 replacement hook designed specifically for hollow body frogs, delivering reliable strength and hook-setting power. C...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction and boost catch rates, perfect for a variety of panfish in shallow ...

Features: The Scum Frog Bass Rat is a 2.5" topwater bait designed for lifelike action, allowing anglers to trigger strikes with easy, natural walki...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...