New Arrivals

Features: The Gary Yamamoto Double Tail Hula Grub 2.5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages o...

Features: The all new Gary Yamamoto Sensei Worm 6.5 Inch is a high-performance finesse worm designed for catching bass in various fishing condition...

Features: The all new Gary Yamamoto Nuki Bug 3.5 Inch is a soft plastic bait designed for finesse fishing, offering a combination of the original Y...

Features: The Gary Yamamoto Covert Craw is a 2.5 inch versatile finesse craw bait designed to catch big bass year round! Designed with six lifelike...

Features: The all new Picasso Lures Titanium Pro Single Colorado Spinnerbait is an American Made product crafted from the highest quality material...

Features: The all new Picasso Lures Line Through Smart Mouth Plus Swimbait Jighead is purpose built to give you enhanced action and more longevity ...

Features: The all new Picasso Lures Titanium Pro Willow/Indiana Spinnerbait is an American Made product crafted from the highest quality materials...

Features: The all new Picasso Lures Titanium Pro Double Willow Spinnerbait is an American Made product crafted from the highest quality materials ...

Features: The Halco Rooster Popper 195 Haymaker KO Topwater Popper is a machine precision engineered to deliver Haymakers and Knock Outs on massiv...

Features: The Halco Rooster Popper 160 Topwater Popper is a machine precision engineered to deliver big fish and even bigger pops on the waters su...

Features: The Halco Rooster Popper 135 Topwater Popper is a machine precision engineered to deliver big fish and even bigger pops on the waters su...

Features: The Halco Rooster Popper 105 Topwater Popper is a machine precision engineered to deliver big fish and even bigger pops on the waters su...

Features: The Halco Rooster Popper 80 Topwater Popper is a machine precision engineered to deliver big fish and even bigger pops on the waters sur...

Features: The Halco MAX 220 is the epitome of versatility when it comes to Saltwater Angling, it can be trolled, it can be Jigged, and it can even...

Features: The Halco MAX 190 is the epitome of versatility when it comes to Saltwater Angling, it can be trolled, it can be Jigged, and it can even...

Features: The Halco MAX 130 is the epitome of versatility when it comes to Saltwater Angling, it can be trolled, it can be Jigged, and it can even...

Features: The Halco MAX 110 is the epitome of versatility when it comes to Saltwater Angling, it can be trolled, it can be Jigged, and it can even...

Features: The Halco Laser Pro 190 Extra Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 20 feet ...

Features: The Halco Laser Pro 190 Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 7 feet to stir...

Features: The Halco Laser Pro 160 Deep Diving Trolling Plug dives with laser sharp precision to its intended running depth of up to 7 feet to stir...

Features: The Halco Slidog 85 Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's most active gamefish's aggressiv...

Features: The Halco Slidog 105 Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's biggest beasts aggressive tende...

Features: The Halco Slidog 125 Rip-Bait is the ultimate choice for anglers seeking to feed off some of Saltwater's biggest beasts aggressive tende...

Features: The Halco Slidog 150 Rip-Bait is the ultimate choice for anglers seeking to feed off of Saltwater's biggest beasts aggressive tendencies...

Features: The Halco GT "Giant Trembler" Trolling Lure is a Giant much like its name implies and is purpose designed to cover lots of water at high ...

Features: The Halco C-Gar 120 Topwater Walker is a monster sized Topwater Stick Bait that is designed to entice big bites from even bigger fish! De...

Features: The Discount Tackle Performance Sun Shirts are finally here and are ready to take your performance on the water to the next level! Made ...

Features: The all new Lunkerhunt Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Furenz...

Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...

Features: The Berkley PowerBait CullShad Un-Rigged 5 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...

Features: The all new Berkley Gulp! Alive! Dragon Tail is a unique new take on what a stick bait can be, infused with incredible scent dispersion c...

Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...

Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...