New Arrivals

Features: The all new Bill Lewis Zig-Zag Topwater Jig reimagines a classic Topwater Bait design and puts a modern touch on in to give your local wa...

Features: The Dobyns D-Nail Weights are here to give anglers a new way to add some weight to your favorite soft plastics! Made out of high quality ...

Features: The Dobyns Extreme Series Spotted Bass Special Jigs are purpose designed to take on Spotted Bass and Smallmouth Bass with their Smaller ...

Features: The Dobyns Extreme Series Football Jigs are here to take your Jig Game to the Extremes with durable high quality materials and a proven ...

Features: The all new Discount Tackle Standard Fishing Gloves are here to help elevate your fishing game with superior protection from the element...

Features: The all new Discount Tackle Shorty Fishing Gloves are here to help elevate your fishing game with superior protection from the elements ...

Features: The Roboworm 5.5 Inch Textured Curly Tailed Worm is a new take on what a worm can be by adding a bite educing Curly Tail that makes its p...

Features: The all new Z-Man Shadtron Line Through 6 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...

Features: The all new Z-Man Shadtron Line Through 4.5 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...

Features: The all new Z-Man Shadtron Line Through 6 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...

Features: The all new Z-Man Shadtron Line Through 4.5 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...

Features: The all new Gary Yamamoto 4.2 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...

Features: The all new Gary Yamamoto 3.7 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...

Features: The all new Gary Yamamoto 3.2 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Bill Lewis Depth Strike 85 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The all new Strike King Evader 90 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...

Features: The all new Strike King KVD Elite 2.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...

Features: The all new Strike King KVD Elite 1.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...

Features: The all new Strike King Tour Grade Flurospin Underspin Jighead was designed in collaboration with Reel Method Angling in Ontario Canada t...

Features: The all new Strike King 3 Inch Baby Rage Luau Craw is designed to offer a unique finesse presentation for highly pressured fish! Built w...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The all new Strike King 8XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The all new Strike King 5XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The all new Strike King 3XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The VMC Nemesis Circle 3X Ringed Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stron...

Features: The VMC Nemesis Circle 3X Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stronger tha...

Features: The VMC RedLine Series Heavy Duty Wide Gap Hooks are new, high-performance Worm/Creature hooks made with VMC's RedLine Technology! Coated...

Features: The all new VMC Tungsten B.E.T. Drop Shot Weights are a must have for anglers who love to DropShot and for those who also love the Free-R...