New Arrivals

Features: Mustad Big Eye Bucktail Jigs are versatile freshwater and saltwater lures designed to attract a wide range of species with flash, movemen...

Features: The Mustad Blueline Insulated Cooler Replacement Drain Plug is a universal replacement plug designed to restore proper drainage on the M...

Features: The all new Z-Man Stuntman™ is a 5-inch Sinking Soft Jerkbait with a realistic baitfish profile, natural fall, and erratic darting action...

Features: The G-Ratt Pop-A-Web Urchin is a Large Urchin Bait designed to imitate a compact fry ball, delivering lifelike movement that attracts ba...

Features: The Scum Frog Black Nickel Urchin/Frog Hooks are Heavy Duty Replacement Hooks designed for Frog Baits and Larger Urchin Style Soft Plast...

Features: The all new Z-Man Kingpin™ ElaZtech® is a 3-inch Sinking Stickbait that delivers a natural fall, lifelike wobble, and exceptional durabi...

Features: The Berkley Unlock Crankbait is a Versatile 2.4-inch Sinking Crankbait designed to reach target depths quickly and trigger reaction stri...

Features: The Gamakatsu Single Hook 53 Large Eye Plug Hooks are designed for smaller plugs, offering efficient hooksets and a snag-reducing altern...

Features: The Owner Offshore Circle Hooks are Heavy Duty Bait Hooks designed for reliable hooksets on large fish, combining a super-sharp point wi...

Features: The Yamamoto Baits Uni Max Urchin is a Floating Urchin Bait with Bulbous Appendages that create lifelike quivers and irresistible moveme...

Features: The Yamamoto Baits Uni Mas Urchin is a Floating Urchin Bait with Bulbous Appendages that create lifelike quivers and irresistible moveme...

Features: The all new BaitFuel NanoSpike Panfish Urchin is a compact 9mm Urchin designed to imitate insects and small invertebrates with subtle mo...

Features: The Berkley SlapGill Topwater is a Lifelike 3.1 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The Berkley SlapGill Topwater is a Lifelike 3.8 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The all new Berkley BlowUp Topwater Popper is a versatile 2.75 inch Saltwater Popper designed to produce a Natural Low Tone Bloop that d...

Features: The all new Berkley BlowUp Topwater Popper is a versatile 3.5 inch Saltwater Popper designed to produce a Natural Low Tone Bloop that dr...

Features: The Berkley PowerBait® CullShad 5 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...

Features: The Z-Man PrawnStarZ Loose Body 3 Inch Soft Plastic Prawn is a lifelike, versatile soft bait offering realistic action and exceptional d...

Features: The all new Evergreen Flutter Gizmo Fuzzy Bug is a compact Finesse Bait designed to mimic a Small Bug and it delivers delivers a natural...

Features: The Evergreen Wake Magic Waking Spybait was designed in collaboration with Lake Biwa Professional Guide Shinji Sato to create a strong w...

Features: The all new Evergreen Bullpoint Shad is designed in conjunction with BASS Elite Series Veteran Angler Morizo Shimizu to provide Enhanced...

Features: The all new Yamamoto Covert Senko is a 5.5-inch Finesse Stickbait that builds on the Classic Senko Design and Legacy, delivering its Leg...

Features: The Berkley Swamp Lord Jr. is a compact hollow-body frog designed to maximize hookup rates and turn explosive strikes into solid catches...

Features: The all new Berkley Dough Rider Inline Spinner combines Flash and Vibration with PowerBait Dough, creating an enticing presentation desi...

Features: The Picasso Lures Urchinator Hanger Weights in Size Long provide a secure and versatile solution to adding weight to your Soft Plastic U...

Features: The Picasso Heavy Hitter Lure Retriever is a compact, heavy-duty lure knocker designed to quickly free snagged lures and get them back i...