New Arrivals

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: Ultra-Realistic Anatomy - Lifelike frog detailing with painted eyes and precise color patterns that fool bass into crushing strikes they ...

Features: The 8.5" Loaded Daingerous Swimbait is a next-level soft-bodied swimbait designed for big bass hunters, offering unmatched realism, perfo...

Features: A heavy plastic bait enhanced with fine skirt strands, the Fuzzy Nuki offers a unique profile and lifelike action that draws strikes whi...

Features: Pro Picked Kits deliver top-performing lures selected by pros, giving anglers a complete set of effective baits at a great value for targ...

Features: The DR 24 ("Deep Range 24") is a deep-diving crankbait designed to reach depths of 24'+, making it ideal for targeting fish in deep wate...

Features: The Picasso Gen 2 Shock Blade is a high-performance bladed jig designed to create strong vibration and unpredictable movement that trigge...

Features: The X Zone GBO is an innovative dice-style soft bait developed over two years, designed to excel when fish are pressured or finicky, deli...

Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...

Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners a...

Features: Topwater lure designed with a rear prop to create spray, splashes, and disturbance, making it perfect for fishing heavy cover where stand...

Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...