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Top Brands
Memorial Sale Week
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Rapala RipStop 12 Jerkbait
$14.49$12.32Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Yo-Zuri Egi Aurie-Q RS Sinking Squid Jig 55mm - 2.25 Inch
$7.99$5.59Features: The Yo-Zuri Egi Aurie-Q RS Sinking 55mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...
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Berkley Walleye Rig Colorado Blade
from $2.49from $2.24Features: This Berkley Walleye Rig features Colorado Blades, which give a slow thump while you're trolling for walleye. This Walleye Rig is fully ...
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
from $20.49from $17.42Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Z-Man Original Chatterbait - 1/2 Oz.
$6.49$5.52Features: The Z-Man Original ChatterBait is a 1/2 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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Z-Man Scented ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
$5.99$5.09Features: The Z Man Scented ShrimpZ Soft Plastic Craw Bait is perfect when slowly retrieved, twitched, and hopped along the bottom. It is impregna...
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Yo-Zuri Hydro Twitchbait 6 inch
$17.99$12.59Features: The Yo-Zuri Hydro Twitchbait is a new 6 inch saltwater lipless bait. The Hydro Twitchbait is equipped with two 4X, saltwater-grade treble...
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Seaguar JDM PEX8 HI-Vis Braid - 219 Yard Spool
$41.75$31.31Features: The JDM exclusive Seaguar JDM PEX8 HI-Vis Braid is the gold standard for braid and is among the most trusted by traditional Japanese angl...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
$25.49$21.67Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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BKK Silent Chaser Draggin' Ned Weedless Jig Heads
$5.99Features: The BKK Silent Chaser Weedless Draggin' Ned Jig Heads are a sturdy new jig head designed for working the Ned Rig and equipped with a nyl...
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Berkley PowerBait Hollow Belly Paddle Tail Swimbait
from $9.39from $8.45Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
from $10.49from $8.92Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Berkley PowerBait 4 inch Power Worms 15 pack
$6.99$6.29Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...
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Yo-Zuri Superfluoro Clear Leader
from $7.99from $5.59Features: Meticulously crafted and rigorously tested, the Yo-Zuri Superfluoro Leader Clear has been expertly designed in collaboration with Yo-Zuri...
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Yo-Zuri 3DB Slow Sinking Twitchbait 90mm - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Slow Sinking 90mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Z-Man Big BallerZ Soft Plastic Swimbait - 5 Inch
$6.49$5.52Features: The all new Z-Man 5 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$8.99$8.09Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley PowerBait Natural Scent Glitter Trout Bait
$6.99$6.29Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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Yo-Zuri 3D Inshore Minnow 4 3/8 inch Floating Rip Bait
$9.99$6.99Features: Ther Yo-Zuri 3D Inshore Minnow 110 is a 4 3/8 inch, 3/4 ounce floating minnow rip bait that dives 2 to 4 feet deep. Balanced, sharp darti...
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Rapala Ultra Light Minnow 06 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
$11.99$10.19Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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Rapala Jigging Rap 2 inch W5 Ice Jigs
$9.99$8.49Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Rapala Husky Magnum 25 Trolling Lure
$21.49$18.27Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
$20.49$17.42Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Berkley Fusion19 Drop Shot Hook
$5.99$5.39Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...
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Yo-Zuri 3D Magnum Floating Deep Diver 7 inch Extra Deep Diving Trolling Lure
$19.99$13.99Features: The Yo-Zuri 3D Magnum Floating Deep Diver trolling lure dives depths of 20 to 25 feet known for its wide wobble action. 7-inch and 3 1/8...
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Rapala Crush City Janitor Worm - 6 Inch
$7.49$6.74Features: The all new Rapala Crush City Janitor Worm is a fearless worm ready to take on the toughest tasks your local stomping ground can throw it...
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BKK Titan Rider Swimbait Hook
from $6.49Features: The BKK Titan Rider is optimized for rigging and fishing large soft plastics like tubes and swimbaits. The BKK Titan Rider starts with t...
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Berkley PowerBait MaxScent Lil' Super Trooper - 2.5 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Lil Super Trooper is a 2.5 inch soft plastic craw designed for Ned Fishing now formulated with the powerf...
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Z-Man Tournament Jersey
$54.99$46.74Features: Featuring the unmistakable Z-Man "Z", this lightweight tournament jersey will keep you cool and looking stylish on the water. Lightweigh...
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Berkley PowerBait Power Jerk Shad 5 inch Soft Plastic Jerkbait 10 pack
$5.99$5.39Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
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Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
$9.99$8.49Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Z-Man Drop KickerZ Soft Plastic Minnow - 2.75 Inch
$5.49$4.67miFeatures: The all new Z-Man Drop KickerZ 2.75 Inch Soft Plastic Minnows are a Drop Shotter's dream come true! Constructed from Z-Man's infamous ...
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Berkley PowerBait MaxScent Chigger Craw
$9.99$8.99Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$14.49$12.32Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Berkley Fusion 19 Underspin
$5.99$5.39Features: The Berkley Fusion19 Underspin hook is designed for everyone! Conical bait keeper ensures maximum compatibility with your tackle box. Fla...
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Rapala Jigging Rap 1 1/2 inch W3 Ice Jigs
$8.49$7.22Features: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...
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Berkley PowerBait The Boss Grub
$6.99$6.29Features: The Berkley PowerBait The Boss Grub is a Soft plastic grub. Features Pit Boss style legs for maximum action in a chunkier profile. Thick...
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Berkley PowerBait Hatchery Trout Bait 1.75 oz. Jar
$5.99$5.39Features: Berkley PowerBait Trout Bait is moldable and easy to use. Floating formula enhances dispersion of scent and flavor Trout crave this bai...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Sufix Nanobraid Aqua Camo 150 Yards
from $22.99from $19.54Features: Sufix NanoBraid is a super thin and sensitive superline. Three times stronger than other lines in the category. Super strong, tight wea...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Yo-Zuri 3D Magnum 7 inch Sinking Trolling Lure
$19.99$13.99Features: The Yo-Zuri 3D Magnum is a sinking trolling lure that dives to depths between 16 and 21 feet. 7-inch and 3 1/2-ounce body with Internal ...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 5 Inch
$14.99$10.49Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! Mag...
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Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
$7.99$7.19Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
from $15.99from $13.59Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Rapala CountDown CD05 2 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD05 is a 2 inch, 3/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target s...
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Berkley Dredger Deep Diving Crankbait
from $10.99from $9.89Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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