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Top Brands
Memorial Sale Week
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Rapala Husky Magnum 15 Trolling Lure
$16.49$14.02Features: The Rapala Husky Magnum 15 is a 5 1/2 inch, 1 1/4 ounce hard bait trolling lure. Runs 15 feet deep unassisted, purpose-built for high sp...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
$8.99$7.64Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Sale!
Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
$11.99$10.19Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Sale!
Rapala Skitter V 4 inch Topwater Walker
$12.49$10.62Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Sale!
Berkley PowerBait 10 inch Power Worms 8 pack
$5.99$5.39Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Yo-Zuri TopKnot Mainline Natural Clear Fluorocarbon Fishing Line 200 Yards
from $14.99from $10.49Features: Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. Abrasion resistan...
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Seaguar AbrazX Fluorocarbon Fishing Line 200 Yards
from $33.99from $25.49Seaguar AbrazX is castable, abrasion resistance-focused fluorocarbon that can be used on both spinning reels and baitcasting reels. The line has ex...
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Z-Man Scented ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
$5.49$4.67Features: The Z Man Scented ShrimpZ Soft Plastic Craw Bait is perfect when slowly retrieved, twitched, and hopped along the bottom. It is impregna...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$6.99$6.29Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Fusion19 Drop Shot Hook
$3.99$3.59Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...
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Rapala Ultra Light Minnow 06 Jerkbait
$8.99$7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Sale!
Yo-Zuri Egi Aurie-Q "RS" Sinking 2 1/4 inch Squid Jig
$7.99$5.59Features: The Yo-Zuri Squid Jig Egi Aurie-Q "RS" Sinking is a squid jig perfect for when squid aren't interested in larger prey and you need small...
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Sale!
Berkley PowerBait Hollow Belly Paddle Tail Swimbait
from $8.29from $7.46Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
$10.49$8.92Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Sale!
Berkley PowerBait Speed Boss
$5.99$5.39Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
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Sale!
Berkley PowerBait Natural Scent Glitter Trout Bait
$6.59$5.93Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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Rapala Shadow Rap 11 Jerkbait
$11.99$10.19Features: The Rapala Shadow Rap Shad Deep 11 is a slow-sinking, 4 3/8 inch, 7/12 ounce jerkbait. Dives 2 to 4 feet deep. Great, sharp left and ri...
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Berkley PowerBait MaxScent Flatnose Minnow - 4 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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Sale!
Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
$15.99$13.59Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$10.99$9.89Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Sale!
Seaguar Blue Label Fluorocarbon Leader Wheel 50 Yards
from $25.99from $19.49Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...
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Sale!
Rapala Jigging Rap 2 inch W5 Ice Jigs
$9.09$7.73Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
$22.99$19.54Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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Z-Man Tournament Jersey
$54.99$46.74Features: Featuring the unmistakable Z-Man "Z", this lightweight tournament jersey will keep you cool and looking stylish on the water. Lightweigh...
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Berkley PowerBait 4 inch Power Worms 15 pack
$5.99$5.39Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...
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Yo-Zuri 3D Magnum Floating Deep Diver 7 inch Extra Deep Diving Trolling Lure
from $18.99from $13.29Features: The Yo-Zuri 3D Magnum Floating Deep Diver trolling lure dives depths of 20 to 25 feet known for its wide wobble action. 7-inch and 3 1/8...
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Sale!
Berkley PowerBait The Boss Grub
$5.99$5.39Features: The Berkley PowerBait The Boss Grub is a Soft plastic grub. Features Pit Boss style legs for maximum action in a chunkier profile. Thick...
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Seaguar Inshore Fluorocarbon Leader Wheel 100 Yards
from $17.69from $13.27Features: Seaguar Inshore Fluorocarbon Leader is a new fluorocarbon leader material designed specifically for inshore saltwater fishing applicatio...
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Sale!
Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$12.99$11.04Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Sale!
Rapala Husky Magnum 25 Trolling Lure
$19.49$16.57Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...
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Rapala PXR Mavrik 110 Jerkbait - 4.375 Inch
$16.39$13.93Features: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...
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Sale!
Z-Man BatwingZ 3 1/2 inch Jig Trailers 5 pack
from $4.49from $3.82The Z-Man BatwingZ are uniquely textured, featuring buoyant ElaZtech pinchers that float up off the bottom. The BatwingZ jig trailers accurately mi...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
$11.99$10.19Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Yo-Zuri 3D Inshore Pencil Popper
$11.99$8.39Features: The Yo-Zuri 3D Inshore Pencil Popper is a back-bay style pencil popper with a flat bottom and horizontal posture that is perfect for walk...
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Sale!
Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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BKK Fast Snap-41 Stainless Steel Snap
$4.99Features: The BKK Fast Snap-41 is a snap that lets you quickly change your baits without frequent cutting and retying. BKK constructed the Fast Sna...
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Sale!
Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
$18.49$15.72Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Sale!
Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
$10.49$8.92Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
$8.99$7.64Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Sale!
Berkley Finisher 7 Jerkbait - 2.75 Inches
$9.99$8.99Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley PowerBait Hatchery Trout Bait 1.75 oz. Jar
$5.49$4.94Features: Berkley PowerBait Trout Bait is moldable and easy to use. Floating formula enhances dispersion of scent and flavor Trout crave this bai...
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Sale!
Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
$8.99$7.64Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Yo-Zuri 3D Inshore Minnow 3 1/2 inch Floating Rip Bait
$9.99$6.99Features: Ther Yo-Zuri 3D Inshore Minnow 90 is a 3 1/2 inch, 7/16 ounce floating minnow rip bait that dives 2 to 3 feet deep. Balanced, sharp darti...
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Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
$12.99$11.04Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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Berkley PowerBait Minnow
$5.99$5.39Features: The PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and local f...
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Berkley PowerBait Power Jerk Shad 5 inch Soft Plastic Jerkbait 10 pack
$4.99$4.49Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
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Z-Man 32-Piece Ned Rig Kit
$19.99$16.99Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the soft plastics and jigheads you need to start fishing using the Midwestern fine...
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