Memorial Sale Week

Features: The Rapala Scatter Rap Crank 2 inch is a medium diving crankbait that weighs 5/16 ounce and dives between 6 and 8 feet. Features a balsa ...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...

Sufix ProMix is a perfectly balanced, low memory line that offers high knot strength and smooth casting. It's perfect balance of performance proper...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: Ready-to-Fish Buzzbait for Big Bites: The Berkley Riveter is a high-performance buzzbait designed to attract aggressive strikes with its...

Features: The Yo-Zuri Mag Pencil is a large topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accurate casts and expl...

Features: The Rapala Line Remover is a "must-have" line management tool. Strips line with an enhanced stripping wheel capable of pulling 5 feet of...

Features: High-Impact Buzzbait for Big Bites: The Berkley Riveter is a ready-to-fish buzzbait designed to attract bass with an aggressive sound pro...

Features: The Discount Tackle Sunset Bass Snapback hat is a modern trucker shape with the new Discount Tackle Sunset Bass-style logo as well as th...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...

Features: The all new Sufix Revolve Low-Vis Green Braid is a high quality braid designed to give you the best experience when fishing Finesse Tech...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The Yo-Zuri SuperBraid Dark Green Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensurin...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: The Yo-Zuri SuperBraid Blue Braided Line 600 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...

Features: The Rapala Rain Jacket is a grey and red foul-weather fishing jacket. Combines the latest in outerwear technology with premium component...

Features: Allows easy access to tools right under your seat. Sheath holds both pliers and scissors securely with Velcro strap. The Tool Combo Shea...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The Berkley Hot Line Cutter is a heated, electric line cutter for cutting and cauterizing fishing line. Instantly cuts and cauterizes al...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: Designed to keep your sunglasses on your head even during the most aggressive of fights, the Berkley Sunglasses Strap/Retainer is just wh...

Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...

Features: The all new Z-Man Red Z Tech Hat check all the boxes as the quintessential "Dad Hat" to make their style! The Iconic Red Z logo completes...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Berkley Saltwater PowerBait® Bonga Shrimp is designed to replicate the lifelike profile of a shrimp, with the added allure of PowerB...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley PowerBait Rib Worm is a game-changing angling innovation, transforming beginners into skilled anglers and experts into maste...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley PowerBait Pro Twitchtail Minnow is a staggering new innovation from Berkley that is sure to take the fish by storm! Exclusive...

Features: Seaguar Blue Label Fluorocarbon Big Game Leader Coil is a heavy-duty fluorocarbon leader material with extreme tensile strength. Perfect...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...

*Note: Lure and Key Ring colors in this kit may vary from those shown in image.* Features: The Rapala Ultra-Lite Kit is a 4-piece variety pack of ...

Features: The Yo-Zuri Crystal 3D Minnow 130mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...