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Top Brands
Memorial Sale Week
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Sale!
Berkley Choppo 75/90/105/120 Topwater Prop Lure
$12.99$11.69Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
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Sale!
Berkley Frittside Shallow Diving Flat Sided Crankbait
$10.99$9.89Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the shallow divin...
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Sale!
Berkley PowerBait MaxScent The General Soft Stickbait
$7.99$7.19Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...
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Sale!
Berkley Flicker Shad Jointed Crankbait
$7.19$6.47Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$14.99$13.49Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Sale!
Berkley Warpig Lipless Crankbait
$8.99$8.09Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
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Sale!
Berkley Gulp! Saltwater Swimming Mullet Grub
from $7.99from $7.19Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
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Sale!
Berkley PowerBait Power Eggs Floating Magnum 1/2 oz. Jar
$5.29$4.76Features: Berkley PowerBait Power Eggs Floating Magnum are the largest artificial eggs in the Power Egg line-up. Maximum size floating version off...
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Sale!
Berkley PowerBait Power Switch
from $7.99from $7.19Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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Sale!
Berkley SlobberKnocker Bladed Jig
$13.99$12.59Features: The Berkley SlobberKnocker is a new Bladed Jig with an innovative and durable through-head design, featuring Berkley's PowerBait flavored...
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Berkley PowerBait MaxScent Flat Worm - 3.6 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
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Sale!
Berkley PowerBait 7 inch Power Worms 13 pack
$5.99$5.39Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Sale!
Berkley Money Badger Trolling Plug / Crankbait
$7.99$7.19Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Sale!
Berkley PowerBait PowerStinger Bladed Jig Trailer
$8.99$8.09Features: The Berkley PowerBait PowerStinger is a new Bladed Jig Trailer molded with honeycomb-style for a great looking thick baitfish profile an...
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Berkley Flicker Shad Crankbait - 3/16 oz
$5.99$5.39Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Berkley Gulp! Saltwater Grub 6 inch Floating Inshore Grub 4 pack
$7.99$7.19Features: The Berkley Gulp! Saltwater Grub is ideal on jigs or as a trailer. Favorite for all inshore saltwater species when targeting big fish. ...
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Sale!
Berkley Money Badger Deep Diving Trolling Plug / Crankbait
$8.99$8.09Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Bullet Pop 60/70/80 Topwater Popper
$8.99$8.09Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Sale!
Berkley PowerBait The General Soft Stickbait
$5.99$5.39Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
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Sale!
Berkley PowerBait 3 inch Floating Mice Tails 13 pack
$5.29$4.76Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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Sale!
Berkley Flicker Shad Shallow Crankbait
$5.99$5.39Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Berkley Gulp! Alive! 1 inch Minnow 2.1 oz. Jar
$6.89$6.20Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
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Berkley Flicker Shad Crankbait - 5/16 oz
$5.99$5.39Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Sale!
Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from $6.99from $6.29Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Sale!
Berkley PowerBait CullShad 6 Inch
$11.99$10.79Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Berkley Swamp Lord Hollow Body Frog
$9.99$8.99Features: The Berkley Swamp Lord Hollow Body Frog is a top-tier topwater bait designed for captivating action cast after cast in a medium 2.6 inch ...
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Berkley SPY 2 3/4 inch Spinbait/Spybait
$11.99$10.79Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
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Sale!
Berkley Clickin Frittside Crankbait
$10.99$9.89Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Berkley PowerBait Pit Boss
$5.99$5.39Features: The Berkley PowerBait Pit Boss is a versatile creature bait with appendages for added action that can be fished on jigs, as a ned, also ...
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Berkley PowerBait MaxScent Hit Worm Soft Plastic Finesse Worm
$7.99$7.19Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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Sale!
Berkley Powerbait Nessie Soft Plastic Glide Bait
from $7.99from $7.19Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Sale!
Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from $5.99from $5.39Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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Berkley Fusion19 Offset EWG Hook
$3.99$3.59Features: The Berkley Fusion19 Offset EWG Hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types an...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 3/16 oz
$6.99$6.29Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dive...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
$5.29$4.76Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Sale!
Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Sale!
Berkley PowerBait Power Floating 3 inch Plastic Trout Worm 15 pack
$5.29$4.76Features: The PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage. Lively action gives a life...
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Sale!
Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$8.99$8.09Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Sale!
Berkley PowerBait The Deal Soft Body Swimbait
$6.99$6.29Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Berkley Swamp Lord Hollow Body Popping Frog
$9.99$8.99Features: The Berkley Swamp Lord Hollow Body Popping Frog is a top-tier topwater popper designed for captivating action cast after cast in a smalle...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
$7.99$7.19Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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Sale!
Berkley PowerBait Gilly Soft Body Swimbait
$9.99$8.99Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Sale!
Berkley Cane Walker 5 inch Topwater Walker/Popper
$9.99$8.99Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Sale!
Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
$6.59$5.93Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Sale!
Berkley Dredger Deep Diving Crankbait Deeper Diving Models
$10.99$9.89Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
$9.99$8.99Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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Sale!
Berkley PowerBait Craw Fatty Soft Plastic Craw
from $3.99from $3.59Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...
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