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Labor Day 2025 Sale!

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Berkley Gulp! Saltwater Jerk Shad - 5 Inch
$8.99$8.09Features: The Berkley Gulp! Saltwater 5 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Rapala Balsa Xtreme Jointed Shad 06 Medium Diving Crankbait
$17.99$15.295.0 / 5.0
2 Reviews
Features: The Rapala Balsa Xtreme Jointed Shad 07 Medium Diving Crankbait combines the action of balsa wood with the durability of plastic. This 2...
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Berkley Gulp! Alive! Dragon Tail - 3.7 Inch
$9.99$8.995.0 / 5.0
1 Review
Features: The all new Berkley Gulp! Alive! Dragon Tail is a unique new take on what a stick bait can be, infused with incredible scent dispersion c...
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Z-Man Drew's Ultimate Ned Rig Rod
from $169.99from $144.495.0 / 5.0
4 Reviews
Features: Z-Man Drew's Ultimate Ned Rig Rod is an innovative Rod Designed by Finesse Fishing Expert Drew Reese! Fully adjustable reel position (att...
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VMC Wacky Rig Kit
$13.49$11.475.0 / 5.0
4 Reviews
Features: The VMC Wacky Rig Kit is 19-piece starter kit designed to furnish anglers with everything they need to throw Wacky rigged soft baits for ...
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Rapala J07 Jointed 2 3/4 inch Balsa Wood Minnow
$11.99$10.195.0 / 5.0
1 Review
Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...
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VMC Spin Jig 1/4 oz.
$6.49$5.525.0 / 5.0
1 Review
Underspin Jigheads The VMC Spin Jig come equipped with a premium VMC hook made from high carbon steel with a forged shank and a needle point. The j...
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Berkley PowerBait Beat'n Paddle Frog - 3.9 Inches
$7.99$7.195.0 / 5.0
2 Reviews
Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...
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Z-Man 32-Piece Ned Rig Kit - Hot Colors
$22.99$19.54Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the hottest color soft plastics and jigheads you need to start fishing using the Mi...
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Berkley Fusion19 Tube Jighead - 4 pack
$5.99$5.395.0 / 5.0
1 Review
Features: The all new Berkley® Fusion19™ Tube Jig hook is a versatile choice for all anglers fishing with the tried and true tube styled baits! Th...
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Sufix Advance Fluorocarbon Leader Wheel 25-yards
from $13.49from $11.475.0 / 5.0
3 Reviews
Features: The Sufix Advance Fluorocarbon Leader Wheel 25-yards is a spool of fluorocarbon leader. Features incredible shock absorption & knot s...
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Sufix 832 Advanced Superline Neon Lime Green Braided Line - 300 Yard Filler Spool
from $40.99from $34.844.95 / 5.0
82 Reviews
Features: The Sufix 832 Advanced Superline Braided Line in Neon Lime Green 300 Yard Filler Spools are the Strongest, most Durable, and most Advanc...
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Berkley Hit Stick 5 - 2 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Hit Stick 9 - 3.5 Inch
from $7.99from $7.194.0 / 5.0
3 Reviews
Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Rapala XRMXT-160 X-Rap Magnum Extreme Big Game Trolling Lure - 8 Inch
$28.99$24.64Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...
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Berkley PowerBait Shad-E
$9.99$8.995.0 / 5.0
1 Review
Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...
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Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits - 2.25 Inch
$5.99$5.39Features: The Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits are a Finesse Fisherman's Dream offering unique action and unrivaled Scent for ...
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Berkley Gulp! Saltwater Turbo Shrimp - 4 Inch
$8.99$8.09Features: The all new Berkley Gulp! Saltwater 4 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...
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VMC RedLine Series Wacky Neko Hooks
$8.49$7.225.0 / 5.0
1 Review
Features: The VMC RedLine Series Wacky Neko Hooks are new, high-performance hooks designed for Wacky Neko Rigging and made with VMC's RedLine Techn...
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Rapala Skitter Pop 09 3 1/2 inch Topwater Popper
$14.49$12.325.0 / 5.0
1 Review
Features: The Rapala Skitter Pop 09 is a 3 1/2 inch, 1/2 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...
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Sufix Revolve High-Vis Neon Lime Braid - 200 Yards
$25.99$22.095.0 / 5.0
2 Reviews
Features: The all new Sufix Revolve High-Vis Neon Lime Braid is a high quality braid designed to give you the best experience when fishing Finesse...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3.5 Inch
$7.99$7.195.0 / 5.0
1 Review
Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Berkley Gulp! Nightcrawler 6 inch Scented Plastic Worm 10 pack
$8.99$8.094.0 / 5.0
5 Reviews
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Berkley PowerBait Chroma-Glow Crappie Nibbles
$6.99$6.295.0 / 5.0
2 Reviews
Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...
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Rapala J09 Jointed 3 1/2 inch Balsa Wood Minnow
$12.49$10.625.0 / 5.0
3 Reviews
Features: The Rapala J09 Jointed Minnow is a 3 1/2 inch, 1/4 oz balsa wood minnow with a tight, wobbling action. The versatile J09 can be cranked o...
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Rapala Sarda 18 Trolling Lure - 7 Inch
$57.99$49.295.0 / 5.0
1 Review
Features: The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite...
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Berkley Gulp! Floating Pinched Crawler
$5.99$5.39Features: The Berkley Gulp! Floating Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the po...
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Z-Man Line Through Replacement Hooks - 4 Pack
$4.49$3.82Features: The all new Z-Man Line Through Replacement Hooks are replacement hooks designed for the LT Series of Z-Man Baits! Constructed from Heavy ...
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VMC 7115 Techset Live Bait Hooks Tin Red
from $5.49from $4.675.0 / 5.0
2 Reviews
Features: The VMC 7115 Techset Live Bait Hooks is a live bait hook with a Tin Red Finish in an 8 pack and an economy size 25 pack. The VMC 7115 fea...
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Rapala XR-12 X-Rap Medium Diving Jerkbait - 4.75 Inch
$20.49$17.425.0 / 5.0
4 Reviews
Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...
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Rapala XRCD-07 X-Rap CountDown Jerkbait - 2.75 Inch
$13.99$11.893.67 / 5.0
3 Reviews
Features: The Rapala X-Rap CountDown 07 Jerkbait allows anglers to perform the "Countdown" method to reach suspended fish at any depth. This 2 3/4...
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Berkley PowerBait Trout Bait Twist 1.1 oz. Jar
$5.99$5.395.0 / 5.0
2 Reviews
Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...
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Berkley PowerBait Glitter Chroma-Glow Dough
$6.99$6.295.0 / 5.0
2 Reviews
Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...
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Z-Man SpeckZ Logo TeeZ Short Sleeve T-Shirt
$24.99$21.245.0 / 5.0
4 Reviews
Features: The Z-Man SpeckZ Logo TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and speckled sea trout on the chest. Made f...
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Berkley Fusion19 Frog Hook 2 pack
$7.99$7.195.0 / 5.0
2 Reviews
Features: The Berkley Fusion19 Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit perfectly ...
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Berkley PowerBait Buzz'n Speed Toad Frog - 4 Inch
from $5.99from $5.395.0 / 5.0
1 Review
Features: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below ...
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Berkley Deep Hit Stick 3.75 Inch
$11.99$10.79Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...
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Berkley Gulp Catfish Bait Chunks 12 pack
$7.99$7.19Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 6 Inch
$10.99$9.895.0 / 5.0
1 Review
Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Rapala Skitter Pop 07 2 3/4 inch Topwater Popper
$15.99$13.59Features: The Rapala Skitter Pop 07 is a 2 3/4 inch, 1/4 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...
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Rapala Curved Pliers 6 1/2 inch
$15.49$13.175.0 / 5.0
3 Reviews
Features: The Rapala 6 1/2 inch Curved Fishing Pliers feature a split shot crimper, a side cutter and double leaf spring. The handles of these pli...
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Berkley Deep Hit Stick 4.25 Inch
$11.99$10.79Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...
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Rapala OG Big Rocco 06 Squarebill Crankbait - 2.75 Inch
$16.49$14.025.0 / 5.0
1 Review
Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...
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Berkley SquareBull 2 3/4 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...
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Berkley PowerBait Power Eggs Clear Floating 1/2 oz. Jar
$5.99$5.395.0 / 5.0
2 Reviews
Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...
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Berkley PowerBait Trout Dip Attractant - 5 oz Bottle
$8.99$8.094.83 / 5.0
6 Reviews
Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...
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Berkley Walleye Rig Indiana Blade
from $2.49from $2.24Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...
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Berkley Gulp! Floating 2 1/2 inch Trout Worm 20 pack
$8.99$8.09Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...
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