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Top Brands
Labor Day 2025 Sale!
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Rapala PXR Jowler 127 Topwater Walker - 5 Inch
$23.99$20.39Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...
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VMC Tokyo Rig Finesse Neko 2 pack
$6.49$5.52Features: The VMC Tokyo Rig Finesse Neko is the newest iteration of the VMC Tokyo Rig that features a VMC Finesse Neko Hook. Allows anglers to e...
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Berkley PowerBait MaxScent Kingtail Worm - 8 inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Kingtail is an 8 inch worm with an long curly tail, molded with Berkley's PowerBait MaxScent soft plastic...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
from $15.49from $13.17Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Z-Man PrawnstarZ Soft Plastic Shrimp - 2.5 Inch
$9.99$8.49Features: The PrawnstarZ™ is an ultra-realistic shrimp lure with lifelike movement, mimicking live shrimp to attract a variety of gamefish. Made f...
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VMC Heavy Duty Swim Jig
$4.99$4.24Features: The all new VMC Heavy Duty Swim Jig is here to take your Swim Jig game to a whole new level with its perfected design and quality materia...
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Berkley Fusion19 Hybrid Jighead - 4 Pack
from $6.99from $6.29Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...
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Berkley PowerBait MaxScent Flux-Gill - 5.3 Inch
$9.99$8.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
$12.49$10.62Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Sufix Elite Monofilament Hi-Vis Yellow 330 Yards
from $11.99from $10.19The Sufix Elite Monofilament Hi-Vis Yellow has unbeatable strength and easy handling. It has superior tensile and knot strength due to Micro Resin ...
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VMC Tungsten Drop Shot Ball Weight
from $8.49from $7.22Curious about the bottom or just want to bring some of those deep down gamefish up to your boat? Try the VMC Tungsten Drop Shot Ball Weight. Design...
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Berkley PowerBait MaxScent Meaty Chunk
$9.99$8.99Features: The Berkley PowerBait MaxScent Meaty Chunk is a great pork-rind shaped chunky jig trailer formulated with Berkley's PowerBait MaxScent s...
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Z-Man Bass Logo TeeZ Short Sleeve T-Shirt
$24.99$21.24Features: The Z-Man Bass Logo TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and bass on the chest. Made from 52/48 cotton...
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Rapala Countdown Elite CDE75 3 inch Slow Sinking Crankbait
$15.99$13.59Features: The Rapala Countdown Elite CDE75 is a 3 inch slow-sinking crankbait. Runs optimally at about 4 feet deep. Baits made with the Rapala Coun...
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VMC Ringed Heavy Duty Wide Gap Black Nickel
from $5.49from $4.67Features: The VMC Ringed Heavy Duty Wide Gap Hook combines the proven performance of the VMC "Ike Approved" Heavy Duty Wide Gap Hook with a welded...
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Berkley PowerBait MaxScent Lunch Worm 6 inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
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Berkley PowerBait MaxScent Crud Craw - 4 Inch
$9.99$8.99Features: The all new Berkley PowerBait MaxScent Crud Craw excels in the most challenging conditions when High Action, Scent Dispersion, and Taste ...
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Rapala Snap Rap Jig 3 1/8 inch SNR08 Jigging Lure
$12.49$10.62Features: The Rapala Snap Rap SNR08 is a 3 1/8 inch, 7/8 ounce vertical jigging lure. Designed to be fished fast and aggressively with quick snaps ...
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Berkley PowerBait Agent-E Pre-Rigged Swimbait - 2 Pack
from $8.99from $8.09Features: The Berkley PowerBait Agent-E is a Weighted Bottom-Dwelling Swimbait that gets BIT! Constructed with an ultra-low center-of-gravity inte...
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Berkley Fusion19 Weedless Wide Gap Wacky Rig Hook
$7.99$7.19Features: Berkley Fusion19 Weedless Wacky Wide Gap Hooks come in sizes from 1 to 3/0. Needle Point with SlickSet Coating to make hookup penetration...
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Z-Man Structured Trucker Hat
$25.99$22.09Features: The Z-Man Structured Trucker Hat is an embroidered logo cap. Quality structured trucker hat made by Richardson Cap. Adjustable rear clos...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
$12.99$11.04Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Z-Man Swag LT Swimbait - 6 Inch
$17.99$15.29Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...
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Berkley FluoroShield Fluorocarbon Line 300 Yards
from $10.99from $9.89Features: Berkley FluoroShield is Berkley's new Icast-award winning Fluorocarbon Line. FluoroShield features a co-polymer core with a fluorocarbon ...
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Rapala Skitter V 5 1/4 inch Topwater Walker
from $14.49from $12.32Features: The Rapala Skitter V SKV13 is a 5 1/4 inch, 1 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lu...
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VMC Neko Hook Black Nickel 25 pack
from $14.49from $12.32Features: The VMC Neko Hook black nickel was designed specifically by "Ike" Iaconelli for the finesse technique of Neko-Wacky rigging. Value Pack ...
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Rapala RipStop Deep 09 Jerkbait
$12.99$11.04Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...
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Rapala Retractable Hook Sharpener
$11.49$9.77Features: Use the Rapala Retractable Hook Sharpener to keep hooks razor sharp. Features a fine grit aluminum oxide stone sharpener. Comes with a n...
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Z-Man Prawnstarz Loose Body 3.5 Inch - 3 Pack
$9.99$8.49Features: The 3.5" PrawnstarZ™ LB is a lifelike, versatile soft bait offering realistic action and exceptional durability, perfect for various fres...
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Berkley Fusion19 Swimbait Hook
$5.99$5.39Features: The Berkley Fusion19 Swimbait hooks come in sizes from 3/0 up to 7/0 Featuring Needle point with SlickSet Coating for easier penetration....
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Rapala Core Long Sleeve T-Shirt
from $24.99from $21.24Features: The Rapala Core Long Sleeve T-Shirt is a Rapala logo long sleeve shirt. 100% polyester interlock with moisture-wicking. Performance fit ...
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Berkley Stunna 112 +2 Jerkbait - 4.4 Inch
$16.99$15.29Features: The Berkley Stunna 112 +2 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of...
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Rapala Shad Rap 3 1/8 inch Deep Diving Crankbait SR08
$11.99$10.19Features: The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that closely resembles baitfish found the world over. With a p...
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Z-Man Original Chatterbait - 1/4 Oz.
$6.49$5.52Features: The Z-Man Original ChatterBait is a 1/4 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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VMC Redline Series Tungsten Swimbait Jighead - 2 Pack
from $9.49from $8.07Features: The all new VMC Redline Series Tungsten Swimbait Jigheads are purpose built to elevate your Swimbait Game this season and help you land a...
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Berkley PowerBait MaxScent Flatnose Jerk Shad - 5 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
$15.99$13.59Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Berkley PowerBait Drip Minnow - 3 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Rapala Lip-Grip Cull Tags
$41.99$35.69Features: The Rapala Lip-Grip Cull Tags are a non-puncturing fishing tournament culling kit. Non-penetrating fish friendly clips securely grip to ...
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Rapala High Contrast Digital Fish Scale
$56.99$48.44Features: The Rapala High Contrast Digital Scale has reverse image LCD for high quality viewing. The scale display is clearly visible in direct su...
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Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Sufix Advance Fluorocarbon Filler Spool 200 Yards
from $32.99from $28.04Features: Sufix Advance Fluorocarbon is high-performance fluorocarbon designed for use as either mainline or leader. Employs Sufix's proprietary "...
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Berkley Deep Hit Stick 4.75 Inch
$11.99$10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Berkley PowerBait Drip Minnow - 4 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Rapala XRMAGS-17 X-Rap Magnum Stick Twitchbait - 6.75 Inch
$32.49$27.62Features: The Rapala X-Rap Magnum Stick 17 is a fast-retrieve 6 3/4 inch, 3 1/8 oz saltwater cranking lure that swims in wide S-curves on the retri...
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Berkley PowerBait MaxScent D-Worm - 5.5 Inches
$9.99$8.99Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
$16.99$15.29Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Rapala Logo Hoodie
from $60.49from $51.42Features: The Rapala Hooded Sweatshirt is a Rapala logo hoodie. 100% polyester interlaced fleece with 260 gsm/92% Polyester/8% Spandex cuffs and h...
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