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Top Brands
Hard Baits
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Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait
Retail: $16.49Our Price: $14.02Features: The Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4-inc...
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Yo-Zuri 3DB Slow Sinking Twitchbait 110mm - 4.25 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Bill Lewis Knockin' Hammer Trap - 3/8 oz
Retail: $9.99Our Price: $8.49Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strik...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
Retail: $12.49Our Price: $10.62Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Bill Lewis Zig-Zag Topwater
Retail: $9.99Our Price: $8.49Features: The all new Bill Lewis Zig-Zag Topwater reimagines a classic Topwater Bait design and puts a modern touch on in to give your local water...
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Rapala Rippin' Rap 05 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Rebel Jumpin' Minnow Topwater Bait 4 1/2 inch Topwater Walker
Retail: $8.99Our Price: $8.09Features: The Rebel Jumpin' Minnow Topwater Bait Topwater Walker is a 4 1/2 inch topwater walking bait. Slender minnow-shaped walk-the-dog lure. P...
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Megabass Great Hunting GH51 Humpback Fast Sinking Trout Minnow - 2 Inch
Retail:Our Price: $14.99Features: The Megabass Great Hunting GH51 Humpback Fast Sinking Trout Minnow is a Trout Anglers best friend built to dominate Technical Streams an...
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Megabass Dog-X JR Coayu (BFS)
Retail:Our Price: $17.99Features: The Megabass Dog-X JR Coayu (BFS) is a small baitfish-sized walking bait with a patented moving balancer system for exceptional action! T...
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Rapala J13 Jointed 5 1/4 inch Balsa Wood Minnow
Retail: $14.49Our Price: $12.32Features: The Rapala J13 Jointed Minnow is a 5 1/4 inch, 5/8 ounce broken-back minnow balsa wood hard bait. Classic Minnow Profile with Broken-Ba...
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Storm Original Deep ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
Retail: $8.49Our Price: $7.22Features: The Storm Original Deep ThunderStick 12 is a deep diving jerkbait/trolling minnow designed for targeting walleye holding deep. Design ba...
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Rebel Middle Wee Crawfish Lure 1 3/4 inch Medium Diving Crankbait
Retail: $6.99Our Price: $6.29Features: The Rebel Middle Wee Crawfish Lure Medium Diving Crankbait is a 1 3/4 inch medium diving crawfish imitating crankbait. Lifelike profile ...
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Megabass Great Hunting GH46 Humpback Fast Sinking Trout Minnow - 1.8 Inch
Retail:Our Price: $14.99Features: The Megabass Great Hunting GH46 Humpback Fast Sinking Trout Minnow is a Trout Anglers best friend built to dominate Technical Streams an...
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SPRO Rat 40 Wakebait
Retail: $42.49Our Price: $36.12The SPRO Rat 40 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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Strike King KVD 4.0 Magnum Shallow Squarebill Crankbait
Retail: $12.99Our Price: $11.04Features: The Strike King KVD 4.0 Magnum Squarebill is a 4-inch, 7/8-ounce shallow diving squarebill designed by Kevin VanDam Dive depth of 3 to 7...
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Bucca Bull Shad Swimbait - 5 Inch
Retail: $25.99Our Price: $23.39Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...
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Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Heddon Spin'n Image Topwater Prop Bait - 3.5 Inch
Retail: $9.99Our Price: $8.49Features: The Heddon Spin'n Image Topwater Prop Bait is as close as it gets to a Lifelike Shad that has the added benefit of a Loud and Plashy Tail...
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Megabass X-70 BFS
Retail:Our Price: $16.99Features: The Megabass X-70 BFS, a ultra twitchy jerkbait from the pros at Megabass that bring the fish out to play cast after cast! With a center-...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
Retail: $15.49Our Price: $13.17Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Storm ThunderStick MadFlash 4 3/8 inch Jerkbait/Trolling Minnow
Retail: $9.99Our Price: $8.49Features: The Storm ThunderStick MadFlash is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. Form and shape are true in design an...
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Bill Lewis Depth Strike 75 Sinking Twitch Bait - 2.95 Inch
Retail: $11.99Our Price: $10.19Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
Retail: $9.99Our Price: $8.49Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Megabass Karashi Spinner Spybait
Retail:Our Price: $18.99Features: I-Motion: Employ A Super-Slow Retrieve Just Fast Enough To Keep The Target Depth Range. The Defenseless Wobbling Action Evokes Injured Ba...
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Strike King Pro Model Series 6XD Deep Diving Silent Crankbait - 1 oz
Retail: $10.99Our Price: $9.34Features: The Strike King Pro Model Series 6XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and a ...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
Retail: $11.99Our Price: $10.19Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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SPRO Aruku Shad Jr. Lipless Crankbait
Retail: $11.99Our Price: $10.19Features: The SPRO Aruku Shad Jr. is a 2 1/3 inch, 3/8 ounce lipless crankbait that is designed to run nose down through the water. Comes through ...
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Yakima Bait Cut Plug - 2.5 Inch
Retail:Our Price: $15.99Features: A versatile trolling plug designed to mimic a wounded cut plug herring, delivering lifelike spinning action and tail kick that triggers s...
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Z-Man HellraiZer Topwater Tail Blade Bait - 5 Inch
Retail: $17.99Our Price: $15.29Features: The Z-Man HellraiZer is a brand new lure featuring the first new topwater technology to come along in years! It planes along the surface...
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Rebel Bumble Bug Crankbait 1 1/2 inch Ultralight Waking Crankbait
Retail:Our Price: $6.29Features: The Rebel Bumble Bug Crankbait Ultralight Waking Crankbait is an 1 1/2 inch ultralight, cicada/fly/beetle imitating waking crankbait. Ul...
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SPRO Aruku Shad 65 Lipless Crankbait
Retail: $11.99Our Price: $10.19Features: The SPRO Aruku Shad 65 is a 2 1/2 inch, 3/8 ounce lipless crankbait. Unique nose-down swimming posture comes through cover extremely wel...
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Bill Lewis Rat-L-Trap Mag Trap Lipless Crankbait - 3.5 Inch
from Retail: $7.69from $6.54Features: The Bill Lewis Rat-L-Trap Mag Trap is the larger brother to the original Rat-L-Trap that many consider to be one of the best lures of al...
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SPRO Rat 50 Wakebait
Retail: $54.49Our Price: $46.32The SPRO Rat 50 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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Rapala J09 Jointed 3 1/2 inch Balsa Wood Minnow
Retail: $12.49Our Price: $10.62Features: The Rapala J09 Jointed Minnow is a 3 1/2 inch, 1/4 oz balsa wood minnow with a tight, wobbling action. The versatile J09 can be cranked o...
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Rapala Original Floater F03 Balsa Minnow
Retail: $10.49Our Price: $8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Rapala GSR05 Glass Shad Rap 2 inch Suspending Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Glass Shad Rap (GSR05) is a 2 inch, 5/16 oz, suspending crankbait with a see-through hard plastic body and realistic iridescen...
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SPRO Hunter 65 MD Medium Crankbait
Retail: $11.99Our Price: $10.19Features: The SPRO Hunter 65 MD is a 2 1/2 inch, 1/2 ounce medium diving crankbait. Dives 9 to 12 feet with an erratic hunting action. Loud knocki...
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Evergreen International JT-95 Pencil Bait Topwater Walker
Retail:Our Price: $18.99Features: Evergreen International JT-95 is a 3 3/4 inch, 3/8 oz silent and deadly top water walking pencil bait. Featuring a compact, slim body, t...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from Retail: $10.49from $8.92Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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Berkley Hit Stick 7 - 2.75 Inch
from Retail: $8.99from $8.09Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Shallow Money Badger Crankbait - 2.75 Inch
Retail: $11.99Our Price: $10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...
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Mr. Crappie x Strike King Slab Hammer SHCCM3 Crappie Crank
Retail: $7.99Our Price: $6.79Features: The Strike King Mr. Crappie Slab Hammer SHCCM3 is a 2 1/3 inch shallow diving crappie crankbait that dives to 4 to 6 feet. Designed to be...
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Rebel Crickhopper Popper Topwater Popper - 1.75 Inch
Retail: $6.99Our Price: $6.29Features: The Rebel Crickhopper Popper Topwater Popper is a Summertime Classic that catches anything that swims with ease as it Splashes its way ar...
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Evergreen International JT-115 Pencil Bait Topwater Walker
Retail:Our Price: $20.99Features: Evergreen International JT-115 is a 4 1/2 inch, 11/16 oz silent and deadly top water walking pencil bait. Featuring a compact, slim body...
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Rapala Skitter Pop 05 2 inch Topwater Popper
Retail: $15.49Our Price: $13.17Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
Retail: $16.99Our Price: $15.29Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Luhr-Jensen Kwikfish X-Treme K9X
Retail: $9.49Our Price: $8.07Features: Luhr-Jensen Kwikfish X-Treme K9X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and large....
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Yo-Zuri 3DB Floating Wake Prop Bait
from Retail: $12.99from $10.39Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...
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