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Top Brands
Hard Baits
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$11.99$10.79Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Evergreen International CR-10 Deep Diving Crankbait
from $16.99from $13.99Features: The Evergreen International CR-10 is a 2 1/2 inch, 9/16 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling acti...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from $11.99from $10.19Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Strike King Bitsy Poppin Perch - 3 Inch
$6.99$5.94Features: The all new Strike King Bitsy Poppin Perch improves on the success of the already popular KVD Poppin Perch by giving it a smaller profil...
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Rapala Original Floater F18 Balsa Jerkbait
$16.99$14.44Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Berkley Flicker Shad Crankbait - 3/16 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 2 inch, 3/16 ounce pro-designed deep-diving plug that dives 9 to 11 feet deep. Size, profile, ...
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Heddon Super Zara Spook Topwater Walker - 4.5 Inch
$9.99$8.49Features: The Heddon Super Zara Spook is a silent topwater bait with smooth "walk-the-dog" action that entices aggressive strikes from bass, pike, ...
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Bucca Trick Shad Glidebait - 8 Inch
$49.99$44.99Features: Premium 8" slow-sinking swimbait designed by Mike Bucca, built to deliver lifelike swimming action that triggers strikes from big bass in...
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Megabass Kanata Jerkbait
from $24.99The Megabass Kanata Jerkbait is a 6 1/3 inch, 1 ounce jerkbait designed to target fish that are keyed in on larger bait. Its carefully tuned flat-s...
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Lucky Craft LC 2.5 Shallow Squarebill Crankbait
from $7.99from $7.19Features: The Lucky Craft LC 2.5 is a 2 3/4 inch, 5/8 ounce shallow sqaurebill crankbait. Durable plastic construction. Lures bass out of the rock...
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Strike King Pro Model Series 8XD Deep Diving Crankbait - 1.4 oz
$17.99$15.29Features: The Strike King Pro Model Series 8XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Strike King Bitsy Jerkbait
$6.99$5.94Features: The all new Strike King Bitsy Jerkbait is a downsized version of the original KVD Jerkbaits crafted to excel in small ponds, creeks, and ...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$8.99$8.09Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Money Badger Trolling Plug / Crankbait
from $8.99from $8.09Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Thin Fisher Blade Bait
$7.99$7.19Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Yo-Zuri 3DB Pencil Topwater Walker 125mm - 5 Inch
$11.99$8.39Features: The Yo-Zuri 3DB Pencil 5 Inch Topwater Walker is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Construc...
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Shimano Zumverno 95SP Jerkbait - 3.7 Inches
from $18.99Features: The Shimano Zumverno 95SP is a freshwater jerkbait powered by Shimano's BOOST CONCEPT technologies, offering anglers an exceptional down...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
from $11.99from $10.19Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 90mm - 3.5 Inch
$10.99$7.69Features: The Yo-Zuri Crystal 3D Minnow 90mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...
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Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait reflects surrounding colors for a natural presentation. This 2 3/4-inch bait...
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River2Sea Biggie Smalls Bumpin' Rattle Fast Squarebill
$9.99Features: River2Sea Biggie Smalls Bumpin' Rattle is a 2 1/4 inch squarebill crankbait designed by Ish Monroe. The Biggie Smalls uses its square bi...
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Strike King Pro Model Series 6XD Deep Diving Silent Crankbait - 1 oz
$10.99$9.34Features: The Strike King Pro Model Series 6XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and a ...
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Rapala BX Brat 03 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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Bill Lewis SB-57 Squarebill Crankbait
$10.29$8.75Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...
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SPRO Little John MD 50 Type R Medium Diving Crankbait
$15.49$13.17Features: The SPRO Little John MD 50 Type R is a new rattling version of the 2 1/2 inch, 1/2 ounce Little John MD 50 medium diver (7 to 9 feet). B...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
$11.99$10.19Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Cotton Cordell Crazy Shad 3 inch Topwater Prop Lure
$7.99$6.79Features: The Cotton Cordell Crazy Shad Topwater Prop Lure is a 3 inch deep belly topwater prop lure. Dual spinning blades attract attention. Grea...
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Bill Lewis ATV 2.5 Squarebill Crankbait - 2.75 Inch
$9.99$8.49Features: The Bill Lewis ATV 2.5 Squarebill Crankbait is a versatile bait designed for all types of fishing conditions! With a tighter wiggle comp...
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P-Line Kodiak Deep Water Jig
from $12.99from $11.04Features: The P-Line Kodiak Jig is a deep water metal saltwater jig optimized for Pacific Northwest offshore saltwater fisheries. Long slender desi...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
$8.49$7.22Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Lunkerhunt Dragonfly 3 inch Finesse Topwater
$6.49$5.52Features: The Lunkerhunt Dragonfly is a finesse topwater bug that has skirted wings that give it a great action when you twitch and pause. Pre-Rigg...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
$11.99$10.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Smithwick Floating Rattlin' Rogue 4 1/2 inch Jerkbait/Trolling Minnow
$7.99$6.79Features: The Smithwick Floating Rattlin' Rogue Jerkbait/Trolling Minnow is a 4 1/2 inch rattling jerkbait/trolling hard minnow. Bassmaster Classi...
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Lucky Craft Pointer 100 SP Suspending Jerkbait
from $15.99from $14.39Features: The Lucky Craft Pointer 100 SP is a 4 inch, 5/8 ounce suspending jerkbait that allows you to target the big fish at 4 to 7 feet down. Lo...
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Strike King KVD Elite 200 Series Jerkbait - 4.5 Inch
$16.99$14.44Features: The Strike King KVD Elite 200 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...
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Bomber Fat Free Shad 3 inch Extra Deep Diving Crankbait
$4.99$4.24Features: The Bomber Fat Free Shad is a 3 inch, 3/4 ounce extra deep diving crankbait. Dives 14 to 18 feet. Perfect for all species of bass, walle...
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Storm Original ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
$8.49$7.22Features: The Storm Original ThunderStick is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. True in design and manufacturing to t...
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Mr. Crappie x Strike King Slab Hammer SHCCM3 Crappie Crank
$7.99$6.79Features: The Strike King Mr. Crappie Slab Hammer SHCCM3 is a 2 1/3 inch shallow diving crappie crankbait that dives to 4 to 6 feet. Designed to be...
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Strike King KVD Elite 8.0 Squarebill Crankbait - 4.5 Inch
$18.99$16.14Features: The all new Strike King KVD Elite 8.0 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...
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Strike King KVD Square Bill 1.5 Shallow Silent Crankbait
from $8.99from $7.64Features: The Strike King KVD Square Bill 1.5 Shallow is a shallower diving version of the legendary KVD Square Bill 1.5 Silent Crankbait. Same 2 ...
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Rapala GSR07 Glass Shad Rap 2 3/4 inch Suspending Crankbait
from $8.99from $7.64Features: The Rapala Glass Shad Rap (GSR07) is a 2 3/4 inch, 7/16 oz, suspending crankbait with a see-through hard plastic body and realistic iride...
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Bill Lewis Zig-Zag Topwater
$9.49$8.07Features: The all new Bill Lewis Zig-Zag Topwater reimagines a classic Topwater Bait design and puts a modern touch on in to give your local water...
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Arbogast Hula Popper 2.0 Topwater Popper
$8.99$7.64Features: The Arbogast Hula Popper 2.0 is an updated version of the classic 2 inch, 3/8 ounce Hula Popper skirted topwater popper. Deeply cupped m...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
$12.49$10.62Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
from $8.99from $7.64Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Strike King KVD 100 Series Suspending Shallow Diving Jerkbait - 3.5 Inch
$10.99$9.34Features: The Strike King KVD 100 Series Jerkbait is a 3 1/2 inch, 1/4 ounce 2-hook suspending jerkbait. Smaller, finesse profile that dives 2 to ...
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Rapala Original Floater F09 Balsa Jerkbait
$11.99$10.19Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
$12.99$11.04Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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