Hard Baits

Features: Introducing the 2 inch Rapala Shallow Shad Rap SSR05, a premium balsa bait designed to have a precise action with intricate finishes, and...

Features: The SPRO Madeye Shad 55 Jointed Crankbait is a 55mm, 3/8 oz jointed crankbait intended to mimic a swimming shad. When you cast and retri...

Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...

Features: The SPRO Wameku Shad 60 Lipless Crankbait is a 60mm; 1/2 oz lipless crankbait with an aggressive rattle the fish can't resist! Unique bl...

Features: The Luhr-Jensen Kwikfish X-Treme K13X is a 3 3/4 inch strong, durable, full-throttle, wide-action lure that dives up to 15 feet and chal...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

See our other listings for these options:  Style Length Weight Floating 8" (20 cm) 4.4 oz. (124 g) Slow Sink 8" (20 cm) 4.8 oz. (136 g) F...

Features: The Lucky Craft Flash Pointer 100 is a tournament-grade jerkbait for shallow waters. It is a 4-inch slow-sinking model designed to snatc...

Features: The SPRO Fat Papa Walker is a 5.1 inch, 7/8 ounce topwater walking bait designed by SPRO Pro Staffer Russ Lane. Enlarged belly section t...

Features: The Northland Tackle Rumble Shad is a versatile medium diving Crankbait available in 3 different sizes that all dive to different depths...

Features: The Lucky Craft LC 2.5SSR features a silent squarebill presentation perfect for targeting fish in heavily pressured environments. Constru...

Features: The Lucky Craft Fat BDS3 Crankbait is a 3 inch (75 mm) Shallow-Diving Floating Crankbait. The Fat BDS3 is from the Big Daddy Strike Crank...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: The Bucca Brand Trick Shad is a precision-designed swimbait by Mike Bucca, crafted to provoke strikes from trophy bass in shad-heavy wate...

Features: The DR 24 ("Deep Range 24") is a deep-diving crankbait designed to reach depths of 24'+, making it ideal for targeting fish in deep wate...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...

The Lucky Craft Pointer 65 is a 2 1/2 inch, 3/16 ounce suspending jerkbait designed with a very low center of gravity through the use of special br...

Features: The Lucky Craft Slender Pointer 97 is a 4 inch, 3/8 ounce shallow suspending jerkbait. Three sharp Daiichi treble hooks that prevent sla...

Features: The Jackall MC60 MR is a 2 1/2 inch, 3/8 ounce medium diving crankbait that dives up to 7 feet deep. Fat body reminiscent of old school ...

Features: The Heddon Super Spook Jr. Kit is the answer to a problem every angler has faced at one time or another, the realization that; "I just am...

Features: Everyone knows the Cotton Cordell Wally Diver! It's the classic 2.5 inch casting or trolling lure that has put more walleyes in the box ...

Features: The Rebel Micro Minnow Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Rebel Minnow Line of Baits designed to catc...

Features: The Cotton Cordell Crazy Shad CRD Kit is a 3 Pack of Top Selling Colors of the infamous Crazy Shad Topwater Prop Lure! Thanks to its Comp...

Features: The Strike King Pro Model Series 5XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and mu...

Features: The Cotton Cordell Big O Square-Lip Crankbait is a 3-Piece shallow diving squarebill crankbait variety pack. Lures measure 2 1/4 inch, w...