Hard Baits

 Length Weight Hook Type 3 1/8" 1/2 oz #2 Topwater The Arashi Cover Pop travels with minimal forward movement to maximize the time your lu...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...

Features: The Lucky Craft Pointer 50 S Jerkbait is a 2 inch (50 mm) Sinking Jerkbait, optimally diving and effective at about 2 feet deep. Powerful...

Features: The Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4 3/4-i...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...

Features: The Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4-inc...

Features: The SPRO Fat Papa 55 is a 2 1/5 inch, 1/2 ounce medium diving crankbait that runs between 7 and 9 feet deep. Designed by Bassmaster Elit...

Features: The Lunkerhunt Fillet is a 3 inch lipless crankbait. Designed to catch a wide range of gamefish, including bass, walleye, trout, pike an...

Features: The Luhr-Jensen Kwikfish X-Treme K13X is a 3 3/4 inch strong, durable, full-throttle, wide-action lure that dives up to 15 feet and chal...

Features: The Lucky Craft Pointer 128 is a 5 inch, 1 ounce shallow jerkbait. Designed with a very low center of gravity through the use of special...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Arbogast Jitterbug Clicker Wakebait is just like the Original Jitterbug but with a clicker attached. Double-cupped lipped that prod...

Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...

Features: The Lake & Stream Trout Kit is the ultimate beginner kit for trout fishing. Contains all the basic lures and terminal tackle you nee...

See our other listings for these options: Style Length Weight Sink Rate Floating 6" (15 cm) 2 oz. (57 g) Floating Slow Sink 6" (15 cm) 2.25...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Daiwa Steez Custom HMKL Minnow is a Top New Jerkbait from Daiwa. Designed with a lean body which is more effective in tough fishing s...

Features: The Rapala Jointed Deep Husky Jerk 12 is a 4 3/4 inch, 1/2 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble an...

Features: The Arbogast Triple Threat Classic Hard Baits Variety Pack has two classic Arbogast Hula Poppers and one battle-tested Arbogast Jitterbu...

Features: The Bomber Model A Crankbait Variety Pack is a 3-piece, multi-depth variety pack of crankbaits. Includes 1 each: Bomber Model 2A, 4A and...

Features: Blue Fox Glow Spin Kit is a small, 5-piece interchangeable spinnerbait variety kit featuring 1/16 ounce lures. Glow-in-the-dark skirts a...

Features: The SPRO Fat Papa 70 is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 10 and 14 feet deep. Designed by Bassmaster Elit...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mimi...