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Top Brands
Hard Baits
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Sale!
River2Sea Ruckus 3/4 oz. Lipless Crankbait
$11.99from $8.63Features: River2Sea Ruckus is a 3 inch lipless crankbait that makes a lot of noise! In colder water months--it's a favorite in the early spring--t...
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Sale!
Lucky Craft Sammy 100 Topwater Walker
from $15.99from $12.36Features: The Lucky Craft Sammy 100 is a 4 inch, 1/2 ounce topwater walker lure. Super-easy to "walk-the-dog." Bass calling, glass rattles, and ul...
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Nomad Design Shikari Freshwater Jerkbait
from $8.99Features: The Nomad Design Shikari is a freshwater, long-casting, suspending, shallow diving jerkbait boasting an internal moving tungsten weight t...
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Sale!
Storm Arashi Cover Pop 3 1/8 inch Topwater Popper
from $10.49from $7.33Length Weight Hook Type 3 1/8" 1/2 oz #2 Topwater The Arashi Cover Pop travels with minimal forward movement to maximize the time your lu...
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Megabass Ito Vision 110 Max LBO Jerkbait
$26.99Features: The Megabass Ito Vision 110 Max LBO is a 5.3 inch, 3/4 ounce jerkbait designed to be a slightly larger version of the Ito Vision 110, rep...
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Sale!
Strike King KVD 3/8 oz. Colorado Willow Spinnerbait
$8.99from $5.71Features: The Strike King Finesse KVD Spinnerbait Colorado Willow is a 3/8 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD...
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Sale!
SPRO CJ Flip Jig
$7.99from $5.94Features: The all new SPRO CJ Flip Jig is a specialized Flipping Jig crafted by Bassmaster Elite Series Pro Chris Johnston, designed to enhance the...
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Sale!
Berkley SquareBull 2 3/4 inch Shallow Squarebill Crankbait
$8.99from $6.25Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...
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Rebel Frog-R Hard Body Topwater Walking Frog
$5.49$4.94Features: The Rebel Frog-R Hard Body Topwater Walking Frog is a frog-imitating walking hard lure. Walk-the-dog action. Super-realistic amphibian f...
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Lucky Craft Gunfish 117 Topwater Walker/Popper
from $9.99from $8.99Features: The Lucky Craft Gunfish 117 is the latest of an extensive series of next-generation topwater baits. 4 1/2 inch, 3/5 ounce lure features ...
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Sale!
River2Sea Diver Vibe Lipless Crankbait
from $9.99from $7.19Features: The River2Sea Diver Vibe is a unique lipless crankbait/blade hybrid that features a lead body encased in hard plastic. Adjustable action...
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G-Ratt Baits Sneaky Pete Glide Bait
$35.99Features: The G-Ratt Baits Sneaky Pete is a 7 1/2 inch, 2 2/5 ounce single jointed glide bait with a slow sink buoyancy. Balanced weighting system...
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Norman Deep Baby-N 2 inch Medium Diving Crankbait
$7.49$6.37Features: The Norman Deep Baby-N is a 2 inch medium-depth crankbait. Small in size, but big on action. Dives down quickly and generates a tight wi...
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Sale!
Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
$15.99from $11.05Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Megabass Ito Vision 110 FX Jerkbait
$24.99Features: The Megabass Ito Vision 110 FX is a 4 1/4 inch, 1/2 ounce suspending jerkbait with a unique pivoting lip. Bill that tucks away during fl...
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Megabass SuWitch Adjustable Lip Swimbait - 5.4 Inch
$39.99Features: The all new Megabass SuWitch Adjustable Lip Swimbait is a revolutionary concept from the renowned JDM pros at Megabass! With its One of a...
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Sale!
Picasso Shakey Vibe Bladed Shakey Head 3 Pk
$19.98from $14.39Features: The Picasso Shakey Vibe is an innovative design collaboration with professional Lake Guntersville guide Lonnie Cochran! Unique combinatio...
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Sale!
Booyah Baby Boo Jig
$2.99from $2.24Features: The Booyah Baby Boo Jig is the smaller version of the Boo Jig for a stealthier finesse approach. Light weedguard for a weedless present...
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Megabass S Crank 1.2 Shallow Squarebill Crankbait
$18.99The Megabass S Crank 1.2 is a 2 1/3 inch, 3/8 ounce shallow squarebill crankbait that dives up to 4 feet. It features a patented design that genera...
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Sale!
SPRO Fat Papa 70 Deep Diving Crankbait
$13.49from $10.30Features: The SPRO Fat Papa 70 is a 2 3/4 inch, 3/4 ounce deep diving crankbait that runs between 10 and 14 feet deep. Designed by Bassmaster Elit...
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Sale!
River2Sea Ish Monroe Bling Double Willow Spinnerbait 1/2 oz.
$8.49from $6.11Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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Sale!
Arbogast Jitterbug Clicker 2 inch Wakebait
$7.99from $5.70Features: The Arbogast Jitterbug Clicker Wakebait is just like the Original Jitterbug but with a clicker attached. Double-cupped lipped that prod...
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Sale!
Jackall MC60 MR Medium Diving Crankbait
$18.99from $15.26Features: The Jackall MC60 MR is a 2 1/2 inch, 3/8 ounce medium diving crankbait that dives up to 7 feet deep. Fat body reminiscent of old school ...
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Buckeye Lures Hover Rig Jighead - 3 Pack
$5.99Features: The all new Buckeye Lures Hover Rig Jighead is the perfect answer to targeting highly pressured fish in your favorite waters! With the "H...
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Bandit Rackit 2 3/4 inch Squarebill Crankbait
$7.99$7.19Features: Bandit Rackit is a 2 3/4 inch medium diving squarebill crankbait. Hard-digging, fast-deflecting squarebill crank, great for laydowns and...
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Sale!
Berkley Hit Stick 3.5 - 1.4 Inch
$7.99from $4.86Features: The Berkley® Hit Stick 3.5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versat...
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Megabass X-NANAHAN+2 Finesse Jerkbait - Deep Diver
$17.99Features: The all new Megabass X-NANAHAN+2 Finesse Jerkbait is a fusion of the fishing ideals of Shinji Sato and the engineering expertise of Yuki...
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Bucca Buzzing Baby Bull Shad Jointed Swimbait/Buzzbait Combo - 3.75 Inch
$17.99$16.19Features: The all new Bucca Buzzing Baby Bull Shad Jointed Swimbait/Buzzbait Combo is a truly revolutionary and unique bait designed by Mike Bucca ...
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Berkley Slobberknocker and PowerStinger Kit - 3/8 oz
$19.99$14.99Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...
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Shimano World Pop 69F
$19.99Features: The Shimano World Pop is a topwater popper that is equipped with Shimano's Flash Boost technology. Flash Boost is equipped with an intern...
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Booyah Swim'n Jig Swim Jig
$4.49$3.82Features: The Booyah Swim'n Jig is a simple, yet reliable skirted swimming jig. Arrowhead-shaped head with flat planing bottom. Line-tie in line w...
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Sale!
P-Line Reaction Squid Trout & Kokanee Hoochies 2 pack
$4.99from $3.64Features: The P-Line Reaction Squid is a small, rigged squid skirt (aka hoochie) designed for kokanee and trout trolling. UV enhanced coating and l...
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Megabass Super-Z Z-1 Medium Diving Crankbait
$19.99Features: The Megabass Super-Z Z-1 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 6 feet deep. High-pitch action and relentless bulld...
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Sale!
Hardcore Minnow Flat 110SP/130SP Suspending Jerkbait
from $11.99from $8.39Features: The Hardcore Minnow Flat 110SP/130SP are a series of suspending, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight tran...
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Rebel Deep Teeny Wee Crawfish Lure 1 1/2 inch Medium Diving Crankbait
$6.99$6.29Features: The Rebel Deep Teeny Wee Crawfish Lure Medium Diving Crankbait is a 1 1/2 inch shallow to medium diving crawfish imitating crankbait. De...
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Sale!
Berkley Hit Stick 11 - 4.5 Inch
$8.99from $6.25Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Sale!
Arbogast Buzz Plug Topwater Prop Lure
$7.99from $5.70Features: The Arbogast Buzz Plug is a surface running hard lure with a metal propellor attached to the front to kick up water. Buzzbait-like actio...
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LIVETARGET Erratic Shiner Flutter Spoon
$11.49$10.49Features: The LIVETARGET Erratic Shiner is a realistic casting/jigging flutter spoon. Made with Inject Core Technology (ICT) which marries the old ...
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Yo-Zuri 3DR-X Shallow Runner SR Crankbait 50mm - 2 Inch
$7.99$5.99Features: The Yo-Zuri 3DR-X Shallow Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish! Part of the 3DR-X family of bai...
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Strike King Tour Grade Night 1/2 oz. Colorado Spinnerbait
from $7.99from $6.79Features: The Strike King Tour Grade Night Spinnerbait is a 1/2 ounce Colorado blade spinnerbait Produces a big thump and bold silhouette that bass...
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Sale!
Strike King KVD Magnum Square Bill 8.0 Silent Crankbaits
from $15.99from $11.00Features: The Strike King KVD Magnum Square Bill 8.0 Silent Crankbait is a 4 1/2 inch, 1 3/8 ounce squarebill crankbait that dives 3 to 7 feet. De...
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Sale!
VMC Heavy Duty Weighted Willow Swimbait Hook
from $8.99from $5.68Features: The VMC Heavy Duty Weighted Willow Swimbait Hook is a weighted swimbait hook with an underspin blade. Adjustable spinner arm for maximum...
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Strike King Bitsy Flip Flipping Jig 1/2 oz.
$2.99$2.54Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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Sale!
Luhr-Jensen Needlefish 2 1/2 inch Spoon
$7.49from $4.76Features: The Luhr-Jensen Needlefish Spoon is a 2 1/2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolli...
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River2Sea Lane Changer 150 Topwater Prop Lure
$12.99Features: Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, the River2Sea Lane Changer 150 topwater bait features our new ...
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SPRO Rat 30 Wakebait
$28.99$24.64The SPRO Rat 30 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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Sale!
Storm Wiggle Wart MadFlash 05 Crankbait
$8.99from $6.04Features: The Storm Wiggle Wart MadFlash is an extra-flashy version of Storm's classic 2 inch Wiggle Wart crankbaits. Natural baitfish profile wit...
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Sale!
Fish Head Weedless Fish Head Spin
$6.49from $4.69Features: The Fish Head Weedless Fish Head Spin is an underspin jig with a weedguard. 3D holographic eyes and realistic, multi-stage paint patterns...
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