Hard Baits

Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...

Features: The Luhr-Jensen Kwikfish X-Treme K13X is a 3 3/4 inch strong, durable, full-throttle, wide-action lure that dives up to 15 feet and chal...

Features: Strike King's all new Gravel Dawg 8 is a medium-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobb...

Features: The Geecrack Gilling 125 High Float Swimbait is meticulously crafted to mimic the favored prey of bass, offering anglers a versatile too...

Features: The Arbogast Triple Threat Classic Hard Baits Variety Pack has two classic Arbogast Hula Poppers and one battle-tested Arbogast Jitterbu...

Features: The Smithwick Suspending FX Series Rattlin' Rogue Jerkbait was created in conjunction with renowned Lure Master Frank Scalish to redefine...

Features: The Rapala Scatter Rap Countdown 07 is a 2 3/4 inch, 1/4 ounce balsa wood minnow lure. Sinks at a steady rate (1 foot per second in fres...

Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...

Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...

Features: The Geecrack Gilling 125 Suspending Swimbait is meticulously crafted to mimic the favored prey of bass, offering anglers a versatile too...

Features: The Yo-Zuri Pro 110 Mid Depth Jerkbait is a premium jerkbait designed for 6-8 ft depth, delivering long-distance casts, pinpoint accuracy...

Features: The all new Bandit 2.375 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters...

Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...

Features: The all new LIVETARGET Ultimate Frog 2 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used t...

Features: The Geecrack SuPaku Swimmer 95 Floating Swimbait is a finesse-style bait designed for maximum fun and effectiveness! Features swiveling ...

Features: The Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4 3/4-i...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: The Booyah Flash Point Speed Walker Topwater Walker is a 3 inch high-speed topwater bait designed to trigger reaction strikes with an ag...

Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...

Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...

Features: The Lake & Stream Trout Kit is the ultimate beginner kit for trout fishing. Contains all the basic lures and terminal tackle you nee...

Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The Bill Lewis Knock-N-Trap Lipless Crankbait is a 3 Inch lure designed to trigger aggressive strikes with a loud knocking sound and tig...

Features: The Rebel Value Minnow Shallow Jerkbait is a shallow diving jerkbait. Perfect for small waters, streams, ponds, and shallow water. Catch...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Bleeding N'...

Features: The Luhr-Jensen Kwikfish X-Treme K15X is a 5 inch strong, durable, full-throttle, wide-action lure that dives 15 to 17 feet and challeng...

Features: The Luhr-Jensen Rattling Kwikfish K15 are 5 inch diving plug lures designed for salmon, steelhead, and lake trout. Aggressive action for...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...

Features: The Jackall Rerange 110 Jerkbait is a 4 1/3 inch jerkbait. Demonstrates an impressive twitch-driven action. Engineered with a special 'T...