Hard Baits

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Crawfish Se...

Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...

See our other listings for these options: Style Length Weight Sink Rate Floating 6" (15 cm) 2 oz. (57 g) Floating Slow Sink 6" (15 cm) 2.25...

Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...

Features: The Rapala Rap-V 05 Blade Bait Lipless Hybrid is a new 2 inch (3/8 oz) lipless hybrid blade bait--the smaller, younger brother to the Rap...

Features: The all new Bass Mafia Shot Caller Deep Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek packag...

Features: The Bobby Garland Crappie Deluxe Premium Kit is a comprehensive selection of soft plastics and jig heads, designed for anglers targeting ...

Features: The Jackall Riser Bait 012R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: The Rebel Value Minnow Shallow Jerkbait is a shallow diving jerkbait. Perfect for small waters, streams, ponds, and shallow water. Catch...

Features: The Cotton Cordell Suspending Wally Diver adds a new wrinkle to your Walleye arsenal--suspending on the pause. Same classic slender prof...

Features: The all new Bill Lewis Depth Strike 85 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Bass Mafia Shot Caller Shallow Jerkbait is the Ultimate Tool for anglers who demand Precision and Performance in a sleek pac...

Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...

Features: The Smithwick Deep Suspending Rattlin' Rogue also known as "Spoonbill" to Smithwick Old Timers is a testament to the Smithwick quality an...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

Features: The Rebel Tracdown Minnow 3-piece variety pack is 3 of the top 1 5/8 inch Tracdown Minnows. Contains 3 of the top selling Tracdown Minno...

Features: The all new Lunkerhunt 2.5 Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Fu...

Features: The all new SPRO Walking Haint 125 Topwater Walker is an exceptional new topwater bait from the Pros at SPRO designed to provoke vicious...

Features: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...

Features: The Rebel Hellgrammite Sinking Ultralight Crankbait is a 1 3/4 inch sinking, ultralight hellgrammite imitating crankbait. Life-like body...

Features: The Rapala Shad Dancer SDD05 Crankbait is a 2 inch, 1/4 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Dancer ...

Features: The all new Lunkerhunt 3 Inch Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience!...

Features: The Lucky Craft Slender Pointer 97 is a 4 inch, 3/8 ounce shallow suspending jerkbait. Three sharp Daiichi treble hooks that prevent sla...

Features: The Rapala XD Super Line Scissors are precision cutting tools designed for anglers to trim thick braided lines, jig skirts, and perform a...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...

Features: The P-Line Hex Bar Jig is a slender hexagonal chrome saltwater jig. ld yet reliable saltwater fishing technique for ling cod and other bo...