Hard Baits

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: The Rebel Buzz'n Frog Topwater Lure is a 2 1/2 inch buzzing frog-imitating topwater hard lure. Floats head up like a frog when you stop ...

Features: The Rebel Raider Ultralight Twitchbait is an 1 5/8 inch ultralight twitchbait. Slow-sinking underwater twitch lure. Raider sashays back ...

Features: The Bomber Model 5A is a 1 7/8 inch, 1/5 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...

Features: The Cotton Cordell Suspending Wally Diver adds a new wrinkle to your Walleye arsenal--suspending on the pause. Same classic slender prof...

Features: The Rapala J05 Jointed Minnow is a 2 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J05 can be cranked or tr...

Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Daiwa TD Minnow 75SP is a 3 inch, 5/32 ounce jerkbait/rip bait with suspending buoyancy. The TD Minnow started as a limited North Am...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new Lunkerhunt 2.5 Furenzy Mouse is the ultimate hollow body topwater bait designed to revolutionize your fishing experience! Fu...

Features: The all new Bill Lewis Zig-Zag Topwater reimagines a classic Topwater Bait design and puts a modern touch on in to give your local water...

Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used...

Features: The all new Bandit 2.375 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters...

Features: The all new Bandit 3.625 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters...

Features: The Rebel Micro Crawfish Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Wee Crawfish Line of Rebel Baits designed...

Features: The Jackall Riser Bait 012R Topwater Lure is a super unique Topwater Lures that drives your local water crazy and gets bit all day long!...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...

Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...

Features: The Lucky Craft Screw Pointer 80 Spy Baits deliver a Splash and Thrash that big fish simply cant resist when they catch a glimpse! Constr...

Features: The Rebel Jumpin' Minnow Topwater Walker is a 3.5-inch topwater lure designed to imitate a fleeing baitfish, delivering enticing surface...

Features: The Jackall TN 50/60/70 Lipless Crankbait is a premium lipless crankbait. Innovative tungsten mouth allows the bait to stand straight up...

Features: The SPRO Wameku Shad 70 is a 2 3/4 inch, 3/4 ounce lipless crankbait designed by Bassmaster Elite Series angler Shinichi Fukae. Extremel...

Features: The Hardcore Crank 65F 2+ is a 2 5/8 inch, 1/2 ounce shallot to medium diving crankbait that runs between 2 and 7 feet. High-frequency ac...

Features: The Nomad Design Shikari is a freshwater, long-casting, suspending, shallow diving jerkbait boasting an internal moving tungsten weight t...

Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...

Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...

Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...

Features: The SPRO Sashimmy Swimmer 140 crafted by Elite Series pro angler Bryan New, showcases a distinctive "S" swimming action that drives fish...

Features: The Smithwick Suspending FX Series Rattlin' Rogue Jerkbait was created in conjunction with renowned Lure Master Frank Scalish to redefine...

Features: The Rebel Micro Crickhopper Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Crickhopper Line of Rebel Baits design...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions....

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: The Bill Lewis Spit Stik 110 Topwater Popper/Pencil Hybrid combines walk-the-dog action with a unique side-spitting splash to provoke ex...

Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...