Hard Baits

Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...

Features: The Savage Gear 3D Rat Floating is a topwater wakebait based on the 3D scan of an actual rat. Top hook rigging option for fishing in hea...

Features: The Jackall MC60 MR is a 2 1/2 inch, 3/8 ounce medium diving crankbait that dives up to 7 feet deep. Fat body reminiscent of old school ...

Features: The Lucky Craft LC 1.5DRS is a new version of the LC 1.5 square bill crank with a "one knocker" style rattle. Generates a "click-click-...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...

Features: The Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Features: The SPRO Speed Demon 55 is a new crankbait with a wide circuit-board lip. The Speed Demon will dive between 3 to 5 feet deep on retrieve....

Features: The Rapala RipStop® Deep 09 is a 3 1/2 inch, 1/4 ounce deep diving (up to 6 feet) jerkbait. Hard plastic boot tail that imparts a unique...

Features: The SPRO Cyclone Prop Jr. is a Topwater Prop Bait. Features a metal prop style tail. Unique shape of the bait also gives it a secondary h...

Features: The Savage Gear 3D Jointed Glide Swimmer Hard Body Swimbait was designed to have the most natural gliding action of any bait in this cat...

Features: Versatile Deep-Diving Jerkbait - The BOOYAH Flash Point Jr. Deep Jerkbait is designed to target fish holding in the 8-10 ft range with li...

Features: Strike King's all new Gravel Dawg 8 is a medium-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobb...

Features: The Lucky Craft LC 1.5SSR features a silent squarebill presentation perfect for targeting fish in heavily pressured environments. Constru...

See our other listings for these options: Style Length Weight Sink Rate Floating 6" (15 cm) 2 oz. (57 g) Floating Slow Sink 6" (15 cm) 2.25...

Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...

Features: The Bill Lewis Suspending 120mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance...

Features: The Rapala Balsa Xtreme Jointed Shad 07 Medium Diving Crankbait combines the action of balsa wood with the durability of plastic. This 2...

Features: Mikey Jr. Multi-Joint Wakebait is a 3 4/5-inch, 5/8 ounce multi-jointed wakebait. Three-section bait with three extra sharp hooks and imp...

Features: Seductive Slow-Sink Glide - The 2.4 oz balanced design sinks deliberately while gliding side-to-side with subtle power, drawing brutal re...

Features: The Savage Gear 3D Topwater Suicide Duck mimics a fleeing duck just waiting to be plucked out by the predator. Rigged with top and botto...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: The Lucky Craft Lightning Pointer 98XR is a 4 inch, 1/2  ounce jerkbait that dives 6 to 7 feet. Rapidly and efficiently cover water to f...

Features: The Strike King KVD Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...

Features: The SPRO Madeye Shad 55 Jointed Crankbait is a 55mm, 3/8 oz jointed crankbait intended to mimic a swimming shad. When you cast and retri...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Crawfish Se...

Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...

Features: The Rebel Micro Crickhopper Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Crickhopper Line of Rebel Baits design...

Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...

Features: The Rapala Rap-V 05 Blade Bait Lipless Hybrid is a new 2 inch (3/8 oz) lipless hybrid blade bait--the smaller, younger brother to the Rap...