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Top Brands
Hard Baits
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Sale!
Luhr-Jensen Model A Ford Fender 22 inch Lake Troll
from $14.99from $11.06Features: The Luhr-Jensen Model A Ford Fender is a 22 inch lake trolling rig with one size 9 top blade, one size 8 bottom blade, and a trolling rud...
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YUM YUMbrella Flash Mob Jr. Bladed Umbrella Rig
$13.49Features: The YUM YUMbrella Flash Mob Jr. is an ultralight version of the YUMbrella Flash Mob. 5-1/2 inch super wire for strength and flexibility. ...
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Sale!
River2Sea Biggie Poppa Bumpin' Rattle Fast Squarebill
$9.99from $6.83Features: River2Sea Biggie Poppa Bumpin' Rattle is a 2 5/8 inch squarebill crankbait designed by Ish Monroe. The Biggie Poppa uses its square bill...
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SPRO Creeper 80 Topwater Crawler
$14.39$12.23Features: The SPRO Creeper 80 is a topwater crawler. Topwater crawler with excellent castability. Tunable wings for unique actions. Equipped with t...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
$11.49$8.62The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Sale!
Berkley Deep Hit Stick 4.25 Inch
$9.99from $6.94Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...
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Sale!
Yo-Zuri 3DB Floating Wake Prop
from $12.99from $9.36Features: The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater w...
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Sale!
SPRO Squealer Buzz-Bait
$12.99from $8.86Features: The SPRO Squealer Buzz-Bait is an excellent choice for anglers looking to add some variety to their fishing gear! Designed with Gamakats...
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Sale!
River2Sea Bubble Popper 88 Topwater Popper
$10.99from $7.25Features: The River2Sea Bubble Popper 88 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to th...
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Luhr-Jensen Needlefish 1 1/2 inch Spoon
from $4.99from $4.24Features: The Luhr-Jensen Needlefish Spoon is a 1 1/2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolli...
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Sale!
Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait
$8.99from $6.26Features: The Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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LIVETARGET Flutter Shad Jigging Spoon
$11.49$10.49Features: The LIVETARGET Flutter Shad is a freshwater jigging spoon. Crafted using LIVETARGET's new Injected Core Technology (ICT), which enables ...
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Rapala Original Floater F03 Balsa Minnow
$9.49$7.12Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Strike King Pro Model Series 6XD Deep Diving Silent Crankbait - 1 oz
$7.99$6.79Features: The Strike King Pro Model Series 6XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and a ...
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Sale!
River2Sea Ish Monroe Bling Double Willow Spinnerbait 3/8 oz.
$8.49from $5.60Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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Sale!
Yo-Zuri 3DB Vibe 1/2 oz. Sinking Lipless Crankbait
$9.99from $7.20Features: The Yo-Zuri 3DB Vibe is a 2 5/8 inch, 1/2 ounce lipless crankbait. Includes all of the winning attributes of Yo-Zuri's classic Rattl'N ...
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Rapala J09 Jointed 3 1/2 inch Balsa Wood Minnow
$10.99$8.24Features: The Rapala J09 Jointed Minnow is a 3 1/2 inch, 1/4 oz balsa wood minnow with a tight, wobbling action. The versatile J09 can be cranked o...
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Sale!
Rapala BX Mid-Brat 05 Squarebill Crankbait
$11.49from $8.08Features: The Rapala BX Mid-Brat 05 Squarebill Crankbait is a new Squarebill Crankbait that dives to about 5 feet deep. Made of Balsa Core, Copolym...
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Evergreen International CH-1 Waking Crankbait
$16.99$14.44Features: The Evergreen CH-1 Crank is a 2 1/4 inch, 7/16 ounce waking round-body crankbait with a circuit-board style lip. Originally called the E...
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River2Sea Whopper Plopper 190 Topwater Prop Lure
$20.99The River2Sea Whopper Plopper 190 is a massive, 7 1/2 inch, 2 3/4 ounce topwater prop lure for big game species like muskie, pike, striper, and tro...
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Sale!
Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
$14.99from $10.33Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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Sale!
SPRO Rat 40 Wakebait
$33.99from $26.71The SPRO Rat 40 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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VMC Marabou Hair Jig
$4.99$3.74Features: The VMC Marabou Jig is a basic Marabou hair jig, great for cold water bass fishing. Life-like, strike inducing action. 60-degree rotated...
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Sale!
Luhr-Jensen Kwikfish K14/K15 Diving Plug
from $11.39from $7.46Features: The Luhr-Jensen Kwikfish K14/K15 are medium-large diving plug lures designed for salmon, steelhead, and lake trout. The wide, wobbling a...
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Heddon Super Spook Jr. Feather Dressed 3 1/2 inch Topwater Walker
$8.49$7.22Features: The Feather Dressed Heddon Super Spook Jr. is a classic Heddon Super Spook Jr. with a feather tail for extra profile and action. For year...
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Bandit 300 Crappie Series Deep Diving Crankbait
$7.99$7.19Features: The Bandit 300 Crappie Series is a line-up of crappie-optimized colors of the Bandit 300 Series Deep Diving Crankbait. Measures 2 inches...
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Megabass Super-Z Z-2 Deep Diving Crankbait
$19.99Features: The Megabass Super-Z Z2 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 10 feet deep. High-pitch action and relentless bulldo...
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Picasso Bait Ball Finesse
from $21.65from $19.48Features: The Picasso Bait Ball Finesse is a versatile umbrella rig suitable for targeting suspended fish and as an alternative to traditional spin...
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Sale!
Strike King Swinging Sugar Buzz Buzzbait
$8.99from $5.48Features: The Strike King Swinging Sugar Buzz Buzzbait features a free-swinging hook and a loud clacking sound. The free-swing hook design makes i...
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Sale!
War Eagle 3/8 oz. Buzzbait
$5.99from $4.86Features: The War Eagle Buzzbait is a 3/8 ounce wire buzzbait. Unique keeled head. Hand-tied skirts. Double-coat epoxy painted head. Available in ...
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Sale!
Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
$10.49from $7.32Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Sale!
Rapala GSR07 Glass Shad Rap 2 3/4 inch Suspending Crankbait
$8.99from $6.20Features: The Rapala Glass Shad Rap (GSR07) is a 2 3/4 inch, 7/16 oz, suspending crankbait with a see-through hard plastic body and realistic iride...
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Sale!
Strike King Burner Double Willow Blade Spinnerbait
from $7.99from $5.71The Strike King Burner Spinnerbaits innovative design swims just under the water's surface, creating a tantalizing flash and attraction for big fi...
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Jackall Rerange 110 Jerkbait
$18.99$18.04Features: The Jackall Rerange 110 Jerkbait is a 4 1/3 inch jerkbait. Demonstrates an impressive twitch-driven action. Engineered with a special 'T...
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Cotton Cordell Big O Square-Lip Crankbait
$6.99$5.94Features: The Cotton Cordell Big O Square-Lip Crankbait is a shallow to medium diving squarebill crankbait that rums between 4 and 6 feet. Catches...
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Sale!
Strike King Denny Brauer Baby Structure Jig - 1/4 oz
$5.99from $3.53Features: The Strike King Denny Brauer 1/4 oz Baby Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This ...
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Sale!
Hardcore Minnow Flat 110F/130F Floating Jerkbait
from $11.99from $8.39Features: The Hardcore Minnow Flat 110F/130F are a series of floating, shallow-diving hard jerkbaits. Flat-sided body and magnetic weight transfer ...
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Sale!
Rapala CountDown CD05 2 inch Balsa Minnow
$9.49from $6.50Features: The Rapala CountDown CD05 is a 2 inch, 3/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target s...
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Rapala Ultra Light Minnow 06 Jerkbait
$8.99$6.74Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Sale!
Rapala Shad Rap 3 1/8 inch Deep Diving Crankbait SR08
$10.49from $7.32Features: The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that closely resembles baitfish found the world over. With a p...
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Sale!
River2Sea Opening Bell 170 Buzzbait
$12.99from $9.35Features: The River2Sea Opening Bell is an innovative new, one-of-a-kind design of Buzzbait featuring a spinning blade and clapper that hits the b...
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Sale!
Strike King Pro Model Series 5XD Deep Diving Silent Crankbait - 5/8 oz
$7.99from $5.11Features: The Strike King Pro Model Series 5XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and mu...
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Luhr-Jensen Kokanee Jeweled Bead Lake Troll
$14.49$12.32Features: The Luhr-Jensen Kokanee Jeweled Bead Lake Troll is a 28 inch, 4 blade lake trolling rig for kokanee and trout. Simulates a school of min...
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Sale!
River2Sea Worldwide Spoon 100
$9.99from $6.91Features: The River2Sea Worldwide Spoon 100 is a 1 ounce, 4 inch spoon designed by FLW Tour Pro James Watson. Super versatile, slow-sinking, forwa...
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Rebel Teeny Wee Frog 1 1/2 inch Ultralight Waking Crankbait
$6.99$6.29Features: The Rebel Teeny Wee Frog Ultralight Waking Crankbait is an 1 1/2 inch ultralight, frog imitating waking crankbait. Effectively mimics a ...
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Luhr-Jensen Whole Bait Teaser Head 2 pack
$7.99$6.79Features: The Luhr-Jensen Whole Bait Head is a bait rigging helmet. Designed for use with anchovy, herring, and other baitfish used to target salmo...
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G-Ratt Baits GB 100 Jerkbait
$12.99Features: The G-Ratt Baits GB Jerkbaits are a unique offering from G-Ratt that is sure to take prime spot in your lineup as your Jerkbait of choice...
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Nomad Design Swimtrex Max
from $9.99Features: The Nomad Design Swimtrex Max is a lipless crankbait designed for maximum thump at even the slowest speeds by professional tournament ang...
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