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Top Brands
Hard Baits
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Lucky Craft Gunfish 117 Topwater Walker/Popper
from $9.99from $8.99Features: The Lucky Craft Gunfish 117 is the latest of an extensive series of next-generation topwater baits. 4 1/2 inch, 3/5 ounce lure features ...
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Smithwick Suspending Super Rogue 5 inch Jerkbait
from $7.99from $6.79Features: The Smithwick Suspending Super Rogue Jerkbait is a 5 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabi...
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Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
from $10.49from $8.92Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Rapala BX Mid-Brat 05 Squarebill Crankbait
$11.49$9.77Features: The Rapala BX Mid-Brat 05 Squarebill Crankbait is a new Squarebill Crankbait that dives to about 5 feet deep. Made of Balsa Core, Copolym...
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Bill Lewis Rat-L-Trap Bleeding N' Bloddy Series Lipless Crankbait - 3 Inch
from $7.39from $6.28Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Bleeding N'...
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Nomad Design Chug Norris Inshore Popper
$16.99Features: The Nomad Design Chug Norris Inshore Popper is an easy-to-use 3.75 inch popper specialized for Inshore and larger freshwater species. Ve...
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Deps Wakasagi Sinking Minnow
$21.99Features: The Deps Wakasagi Sinking Minnow is an "I-shaped" lipless minnow designed to "match the hatch", and is highly effective at imitating an ...
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Yakima Bait Cut Plug - 3 Inch
$15.99Features: A versatile trolling plug designed to mimic a wounded cut plug herring, delivering lifelike spinning action and tail kick that triggers s...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 5 Inch
$16.99$15.29Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Yo-Zuri Crystal 3D Minnow Sinking Trolling Lure 90mm - 3.5 Inch
$10.99$7.69Features: The Yo-Zuri Crystal 3D Minnow 90mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an ...
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Megabass Vibration-X Smatra Rattle - 2.5 Inch
$18.99Features: The all new Megabass Vibration-X Smatra Rattle is a redefinition of what a Lipless Crankbait can be with its Legendary JDM Craftsmanship...
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Megabass Deep-X 100 LBO Deep Diving Crankbait
from $17.99Features: The Megabass Deep-X 100 LBO is a 2 1/3 inch, 3/8 ounce hyper-responsive deep diving crankbait! Redesigned for the next generation of cran...
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SPRO MadEye Diver 85 Extra Deep Diving Crankbait
$13.99$11.89Features: The SPRO MadEye Diver 85 is 3 1/3 inch, 5/16 ounce extra deep diving banana-style walleye crankbait. Exhibits tight wobbling and unpredi...
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SPRO Rat 50 Wakebait
$54.49$46.32The SPRO Rat 50 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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Strike King Evader Topwater - 3.2 Inch
$15.99$13.59Features: Compact topwater bait designed to mimic fleeing baitfish, delivering explosive strikes and consistent surface action. Crafted from durabl...
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SPRO Rat 30 Wakebait
$35.99$30.59The SPRO Rat 30 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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Rebel Super Pop-R 3 1/8 inch Topwater Popper
$7.99$7.19Features: The Rebel Super Pop-R Topwater Popper is a 3 1/8 inch small saltwater-grade topwater popper. Super-sized, saltwater-ready version of the...
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Megabass I-Slide 265 R Glide Bait
$89.99Features: The i-SLIDE 265R is a magnum swimmer designed for monster fish, offering effortless movement and minimal resistance despite its large siz...
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Berkley Krej 85 Jerkbait - 3.3 Inch
$16.99$15.29Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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SPRO Sashimmy Swimmer 140 - 5.5 Inch
$22.99$19.54Features: The SPRO Sashimmy Swimmer 140 crafted by Elite Series pro angler Bryan New, showcases a distinctive "S" swimming action that drives fish...
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SPRO Sashimmy Swimmer 125 - 5 Inch
$18.99$16.14Features: The SPRO Sashimmy Swimmer 125 crafted by Elite Series pro angler Bryan New, showcases a distinctive "S" swimming action that drives fish...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
from $8.49from $7.22Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Megabass Ito Vision 110 Matte Magic Jerkbait
$24.99Features: The Megabass Ito Vision 110 Matte Magic is a new series of matte colored Ito Vision 110 Jerkbaits. Same incredible action as the standa...
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Strike King 8XD Elite Series Crankbait - 5.5 Inch
$19.99$16.99Features: The all new Strike King 8XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
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Jackall Blast Bone Jr Swimbait - 6 Inch
$32.99$31.34Features: The Jackall Blast Bone Jr. Swimbait offers a perfect balance of size and action, allowing anglers to downsize their bait's profile witho...
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Rapala Scatter Rap Jointed 09
$15.49$13.17Features: The Rapala Scatter Rap Jointed 09 is a 3 1/2 inch, 1/4 oz, hard bait with a scatter lip that creates an erratic action when cast or troll...
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Rapala Fat Rap 05 Deep Diving Crankbait
$9.99$8.49The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill. This...
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Yakima Bait Spinfish - 3 Inch
$15.99Features: Versatile trolling plug that spins and disperses scent, mimicking a wounded baitfish to attract bigger catches in lakes, rivers, and curr...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
$15.49$13.17Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Berkley Hit Stick 9 - 3.5 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Deps Slide Swimmer 115 Glide Bait
$55.00Features: The Deps Slide Swimmer 115 Glide Bait is the smallest offering in the renowned Slide Swimmer series, delivering captivating action in a ...
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Berkley Dime Size 6 Crankbait
$12.99$11.69Features: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...
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SPRO Carbon Blade Tungsten Blade Bait
from $14.99from $12.74Features: The SPRO Carbon Blade tungsten blade bait is a new lure that behaves like a lipless crankbait and jig. Specially built carbon fiber body ...
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Berkley Dredger Deep Diving Crankbait
from $10.99from $9.89Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Strike King KVD Deep Elite 300 Series Jerkbait - 4.75 Inches
$16.99$14.44Features: The Strike King KVD Deep Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed t...
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LIVETARGET Ultimate Frog Diver Bait - 2 Inch
$13.99$11.89Features: The all new LIVETARGET Ultimate Frog 2 Inch Diver Bait is here and ready to fight Big Bass down deep with a presentation they are used t...
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Deps Buzzjet Wakebait
$29.99Features: The Deps Buzzjet Wakebait is a revolutionary 3.75 inch 1 oz, topwater bait designed to elicit an aggressive response from fish with its ...
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Rapala XR-08 X-Rap Deep Diving Jerkbait - 3.125 Inch
from $13.99from $11.89Features: The Rapala X-Rap Deep 08 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 3 1/8-inch bait has a stainle...
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Megabass Dog-X Diamante Rattling Topwater Walker
$21.99Features: The Megabass Dog-X Diamante is a 4 3/4 inch, 3/4 ounce is a topwater walking hard bait. Easy walking, hard-cutting action. Aerodynamica...
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Rebel Micro Crawfish Ultra Finesse Bait - 1.3125 Inch
$4.99$4.49Features: The Rebel Micro Crawfish Ultra Finesse Crankbait is a Super Downsized Version of the Legendary Wee Crawfish Line of Rebel Baits designed...
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Storm ThunderStick MadFlash 4 3/8 inch Jerkbait/Trolling Minnow
from $8.99from $7.64Features: The Storm ThunderStick MadFlash is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. Form and shape are true in design an...
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Rebel Wee Frog 2 inch Waking Crankbait
$6.99$6.29Features: The Rebel Wee Frog Waking Crankbait is a 2 inch frog imitating waking crankbait. Effectively mimics a fleeing frog. Produce realistic fr...
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Rapala RipStop 12 Jerkbait
$14.49$12.32Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Megabass Great Hunting Haruzemi Topwater Cicada - 1 Inch
$15.99Features: The Megabass Great Hunting Haruzemi Topwater Cicada is a truly a one of a kind bait designed specifically for trout but applicable to any...
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Rebel Middle Wee Crawfish Lure 1 3/4 inch Medium Diving Crankbait
$6.99$6.29Features: The Rebel Middle Wee Crawfish Lure Medium Diving Crankbait is a 1 3/4 inch medium diving crawfish imitating crankbait. Lifelike profile ...
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Heddon Super Spook Jr. Feather Dressed 3 1/2 inch Topwater Walker
$9.99$8.49Features: The Feather Dressed Heddon Super Spook Jr. is a classic Heddon Super Spook Jr. with a feather tail for extra profile and action. For year...
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Nomad Design Atlas Squarebill Crankbait
from $8.99Features: The Atlas is a new Squarebill Crankbait designed by Nomad Design for freshwater. Constructed with Nomad Design's High Density ABS plastic...
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Berkley Krej 128 Jerkbait - 5 Inch
$16.99$15.29Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...
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