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Top Brands
Hard Baits
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Bill Lewis Suspending 120mm Scope-Stik 4-6/7-10 ft
Retail: $14.99Our Price: $12.74Features: The Bill Lewis Suspending 120mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance...
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LIVETARGET Ultimate Frog Popper Bait - 2.5 Inch
Retail: $13.99Our Price: $11.89Features: The all new LIVETARGET Ultimate Frog 2.5 Inch Popper Bait is here and ready to fight Big Bass and other Surface Predators with a Splashi...
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Jackall Rerange 110 Jerkbait
Retail: $20.99Our Price: $19.94Features: The Jackall Rerange 110 Jerkbait is a 4 1/3 inch jerkbait. Demonstrates an impressive twitch-driven action. Engineered with a special 'T...
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Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
from Retail: $10.49from $8.92Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Rapala J11 Jointed 4 3/4 inch Balsa Wood Minnow
Retail: $12.99Our Price: $11.04The Rapala J11 Jointed Minnow is a 4 3/4 inch, 5/16 ounce broken-back minnow balsa wood hard bait. Diving 4 to 8 feet, this lure's classic baitfish...
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Strike King Clickin Chickin Topwater - 3 Inch
Retail: $17.99Our Price: $15.29Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions....
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 3 Inch
Retail: $12.99Our Price: $11.04Features: The 3 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for a...
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Jackall Rerange 110MR Jerkbait
Retail: $20.99Our Price: $19.94Features: The Jackall Rerange 110MR is a 4 1/3 inch, 1/2 ounce medium to deep diving jerkbait. New deeper diving variant of the Rerange 110 shallo...
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Luhr-Jensen Kwikfish X-Treme K11X Diving Plug
Retail: $9.49Our Price: $8.07Features: Luhr-Jensen Kwikfish X-Treme K11X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and larg...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
Retail: $12.99Our Price: $11.04Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Yo-Zuri 3DB Slow Sinking Twitchbait 90mm - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Yo-Zuri 3DB Slow Sinking 90mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Megabass Big-M 4.0 Magnum Deep Diving Crankbait - 5 Inch
Retail:Our Price: $27.99Features: The Megabass Big-M 4.0 Magnum Deep Diving Crankbait is built for the Monster Hunters out there looking to not only catch Leviathan Class...
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Yo-Zuri Pro Shad Crankbait - 2.375 Inch 60mm
Retail: $14.99Our Price: $11.99Features: Premium finesse-style shad crankbait delivering a tight wiggle and suspending action, designed for distance casting and precise presentat...
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Strike King Gravel Dawg 10 Crankbait - 3.5 Inch
Retail: $11.99Our Price: $10.19Features: Strike King's all new Gravel Dawg 10 is a deep-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobble...
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Bill Lewis Knockin' Hammer Trap - 5/8 oz
Retail: $9.99Our Price: $8.49Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...
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Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait
Retail: $19.99Our Price: $16.99Features: The Rapala Balsa Xtreme Swimmer 12 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4 3/4-i...
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Strike King KVD Elite 200 Series Jerkbait - 4.5 Inch
Retail: $16.99Our Price: $14.44Features: The Strike King KVD Elite 200 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...
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Strike King Clickin Chickin Topwater - 4 Inch
Retail: $18.99Our Price: $16.14Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions....
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Cotton Cordell Wally Diver Suspending Walleye Lure
Retail: $7.99Our Price: $6.79Features: The Cotton Cordell Suspending Wally Diver adds a new wrinkle to your Walleye arsenal--suspending on the pause. Same classic slender prof...
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G-Ratt Baits Sneaky Pete Glide Bait
Retail: $38.99Our Price: $35.99Features: The G-Ratt Baits Sneaky Pete is a 7 1/2 inch, 2 2/5 ounce single jointed glide bait with a slow sink buoyancy. Balanced weighting system...
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River2Sea Lane Changer 150 Topwater Prop Lure
Retail:Our Price: $12.99Features: Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, the River2Sea Lane Changer 150 topwater bait features our new ...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 3.75 Inch
Retail: $16.99Our Price: $15.29Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Strike King Pro Model Series 4S Shallow Diving Squarebill Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...
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Berkley Flicker Shad Crankbait - 1/2 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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Storm Arashi Glide 7 1/2 inch Glide Bait
Retail: $46.49Our Price: $39.52Features: The Storm Arashi Glide is a 7 1/2 inch, 3 1/8 ounce glide bait-style single joint hard body swimbait developed by MLF Pro Angler Brandon...
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Evergreen International CR-13 Deep Diving Crankbait
from Retail: $16.99from $13.99Features: The Evergreen International CR-13 is a 2 3/4 inch, 3/4 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling actio...
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Strike King KVD Deep Elite 300 Series Jerkbait - 4.75 Inches
Retail: $16.99Our Price: $14.44Features: The Strike King KVD Deep Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed t...
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Rebel Super Pop-R 3 1/8 inch Topwater Popper
Retail: $7.99Our Price: $7.19Features: The Rebel Super Pop-R Topwater Popper is a 3 1/8 inch small saltwater-grade topwater popper. Super-sized, saltwater-ready version of the...
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Megabass Dyna Response Blade Bait
Retail:Our Price: $9.99Features: The Megabass Dyna Response is a new blade bait from Megabass developed by Shinki Sato. Elevates the traditional metal vibration bait to ...
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Bass Mafia Dead Man Walking Topwater Walker - 5 Inch
Retail: $12.99Our Price: $11.69Features: The all new Bass Mafia Dead Man Walking 5 Inch Topwater Walker is a deadly new tool from the Bass Mafia that's a must have in any anglers...
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Megabass SuWitch Adjustable Lip Swimbait - 5.4 Inch
Retail:Our Price: $39.99Features: The all new Megabass SuWitch Adjustable Lip Swimbait is a revolutionary concept from the renowned JDM pros at Megabass! With its One of a...
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SPRO McDart 110 Jerkbait - 4.25 Inch
Retail: $18.99Our Price: $16.14Features: The all new SPRO McDart 110 Jerkbait is a Fresh Take from the Pro's at SPRO that gives you a much more aggressive Darting Action than tra...
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Nomad Design Swimtrex Max
Retail:from $9.99Features: The Nomad Design Swimtrex Max is a lipless crankbait designed for maximum thump at even the slowest speeds by professional tournament ang...
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Strike King Pro Model Series 4 Medium Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 4 is a 2 1/2 inch, 3/8 ounce medium/deep diving crankbait. Great for targeting suspended fish in the 6 ...
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Bandit Walleye Shad - 3 Inch
Retail: $5.99Our Price: $5.39Features: The all new Bandit 3 Inch Walleye Shad is Precision Engineered to elicit Aggressive Strikes from Walleye in Heavily Pressured Waters tha...
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Bill Lewis Precise Walleye Crank Light (PWCL)
from Retail: $11.99from $10.19Features: The Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously designed bait specifically crafted for precision trolling, with inpu...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 5 Inch
Retail: $16.99Our Price: $15.29Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Evergreen International OB-68 Topwater Popper
Retail:Our Price: $19.99Features: The Evergreen International OB-68 is a 2 2/3 in, 3/8 oz floating topwater popper. Featuring a performance tuned popper mouth, the versat...
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G-Ratt Baits GB Jerkbaits
Retail:Our Price: $12.99Features: The G-Ratt Baits GB Jerkbaits are a unique offering from G-Ratt that is sure to take prime spot in your lineup as your Jerkbait of choice...
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Megabass Great Hunting GH52 Bat-A-Fry - 2 Inch
Retail:Our Price: $22.99Features: The all new Megabass Great Hunting GH52 Bat-A-Fry is a tungsten-packed sinking minnow designed for elite trout fishing! It features an a...
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Arbogast Buzz Plug Topwater Prop Lure
Retail: $7.99Our Price: $6.79Features: The Arbogast Buzz Plug is a surface running hard lure with a metal propellor attached to the front to kick up water. Buzzbait-like actio...
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Rebel Frog-R Hard Body Topwater Walking Frog
Retail: $5.99Our Price: $5.39Features: The Rebel Frog-R Hard Body Topwater Walking Frog is a frog-imitating walking hard lure. Walk-the-dog action. Super-realistic amphibian f...
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Strike King KVD Mega Dawg 6 inch Topwater Walker
Retail: $19.99Our Price: $16.99Features: The Strike King KVD Mega Dawg was designed with input from the legendary Kevin VanDam to create a tournament-grade oversized topwater wa...
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Strike King KVD Square Bill 1.5 Shallow Silent Crankbait
Retail: $9.99Our Price: $8.49Features: The Strike King KVD Square Bill 1.5 Shallow is a shallower diving version of the legendary KVD Square Bill 1.5 Silent Crankbait. Same 2 ...
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LIVETARGET Ultimate Frog Stride Bait
Retail:Our Price: $13.99Features: The LIVETARGET Ultimate Frog Stride Bait is a must-have tackle box item for anglers targeting surface feeding predators like Bass and Pik...
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Strike King Evader 70 Subsurface Walker - 3 Inch
Retail: $15.99Our Price: $13.59Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...
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Megabass Dog-X Diamante Rattling Topwater Walker
Retail:Our Price: $21.99Features: The Megabass Dog-X Diamante is a 4 3/4 inch, 3/4 ounce is a topwater walking hard bait. Easy walking, hard-cutting action. Aerodynamica...
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SPRO Madeye Shad 55 Jointed Crankbait
Retail: $14.49Our Price: $12.32Features: The SPRO Madeye Shad 55 Jointed Crankbait is a 55mm, 3/8 oz jointed crankbait intended to mimic a swimming shad. When you cast and retri...
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