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Rapala Skitter Pop 05 2 inch Topwater Popper
Retail: $15.49Our Price: $12.39Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...
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Berkley Choppo 3 Pack Kit
Retail: $34.99Our Price: $31.49Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...
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Megabass Great Hunting GH70 Flatside Suspending Minnow - 2.75 Inch
Retail:Our Price: $16.99Features: The Megabass Great Hunting GH70 Flatside Suspending Minnow is a Special Trout-Tuned version of the Megabass X-70 Minnow designed to crea...
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Megabass ITO Vision 110 +2 Jr.
Retail:Our Price: $23.99Features: The all new Megabass ITO Vision 110 +2 Jr. is the latest addition to the Legendary 110 Family of Megabass Jerkbaits that are truly in a l...
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Yo-Zuri 3DB Slow Sinking Twitchbait 110mm - 4.25 Inch
Retail: $9.99Our Price: $8.99Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Duo Realis Pencil 130 Topwater Walker - 5.1 Inch
Retail:Our Price: $19.99Features: The Duo Realis Pencil 130 Topwater Walker is designed for effortless dog-walking action, long-distance casting, and strong bite attracti...
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River2Sea Pro Tuned Rover 128 Topwater Walker
Retail:Our Price: $12.99Features: The River2Sea Pro Tuned Rover 128 is a 5 inch, 11/16 ounce topwater walking lure. Choppy, side-to-side slashing action produces vicious ...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from Retail: $11.99from $9.59Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Bomber Model 5A Shallow-Medium Diving Crankbait
Retail: $4.99Our Price: $4.24Features: The Bomber Model 5A is a 1 7/8 inch, 1/5 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...
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Shimano Bantam BT Bait 99SS Slow Sinking Swimbait - 4 Inch
Retail:Our Price: $20.99Features: The Shimano Bantam BT Bait is the result of Shimano's pursuit in designing a bait that makes fish use their mouths in high pressure fish...
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Yakima Bait Cut Plug - 2.5 Inch
Retail:Our Price: $15.99Features: A versatile trolling plug designed to mimic a wounded cut plug herring, delivering lifelike spinning action and tail kick that triggers s...
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Arbogast Buzz Plug Topwater Prop Lure
Retail: $7.99Our Price: $6.79Features: The Arbogast Buzz Plug is a surface running hard lure with a metal propellor attached to the front to kick up water. Buzzbait-like actio...
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SPRO John Crews Baby Fat John 50 Shallow Crankbait
Retail: $15.49Our Price: $13.17Features: The SPRO Baby Fat John 50 is a 2 inch, 3/8 ounce shallowing diving crankbaits that runs up to 2 feet deep. Smaller version of the Fat Jo...
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Strike King Pro Model Series 4S Shallow Diving Squarebill Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...
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Duo Realis Spinbait 90 Spybait - 3.5 Inch
Retail:Our Price: $18.99Features: The Duo Realis Spinbait 80 Spybait is a compact spybait built for covering large areas efficiently, combining long-casting performance w...
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Berkley Clickin Frittside Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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SPRO Zero Swimmer 100 Wakebait - 4 Inch
Retail: $12.99Our Price: $11.04Features: The all new SPRO Zero Swimmer 100 Wakebait is a powerhouse on the waters any time the fish are feeding up top! Constructed from quality h...
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Rapala GSR05 Glass Shad Rap 2 inch Suspending Crankbait
Retail: $9.99Our Price: $7.99Features: The Rapala Glass Shad Rap (GSR05) is a 2 inch, 5/16 oz, suspending crankbait with a see-through hard plastic body and realistic iridescen...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
Retail: $12.99Our Price: $10.39Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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Strike King Pro Model Series 4 Medium Diving Crankbait
Retail: $8.99Our Price: $7.64Features: The Strike King Pro Model Series 4 is a 2 1/2 inch, 3/8 ounce medium/deep diving crankbait. Great for targeting suspended fish in the 6 ...
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Lucky Craft Lightning Pointer 98XR Slow Sinking Jerkbait - 4 Inch
Retail: $9.99Our Price: $8.99Features: The Lucky Craft Lightning Pointer 98XR is a 4 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Uniqu...
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Rapala Shadow Rap 11 Jerkbait
Retail: $13.49Our Price: $10.79Features: The Rapala Shadow Rap Shad Deep 11 is a slow-sinking, 4 3/8 inch, 7/12 ounce jerkbait. Dives 2 to 4 feet deep. Great, sharp left and ri...
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Bill Lewis SB-57 Squarebill Crankbait
Retail: $10.99Our Price: $9.34Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...
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River2Sea Biggie Smalls Bumpin' Rattle Fast Squarebill
Retail:Our Price: $9.99Features: River2Sea Biggie Smalls Bumpin' Rattle is a 2 1/4 inch squarebill crankbait designed by Ish Monroe. The Biggie Smalls uses its square bi...
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Berkley Dime Size 6 Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...
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SPRO BBZ-1 Baby Shad 2 1/2 inch Swimbait
Retail: $19.49Our Price: $16.57Type Weight Fall Rate Sinking 1/4 oz. (6.5 grams) 1 ft/sec Bill Siemantel, the legendary trophy bass angler and Fishing Hall of Fame Induc...
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Berkley Freshwater Magic Swimmer - 3.75 Inch
Retail: $16.99Our Price: $15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Brad's Original Superbait Pre-Rigged - 4.5 Inch
Retail:Our Price: $16.99Features: The Brad's Original Pre-Rigged Superbait is a versatile, rotating lures ideal for salmon, Lake Trout, and Walleye. Made from durable har...
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Berkley Hit Stick 11 - 4.5 Inch
from Retail: $8.99from $8.09Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Rapala XR-08 X-Rap Deep Diving Jerkbait - 3.125 Inch
Retail: $15.49Our Price: $12.39Features: The Rapala X-Rap Deep 08 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 3 1/8-inch bait has a stainle...
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Rebel Crickhopper Popper Topwater Popper - 1.75 Inch
Retail: $6.99Our Price: $6.29Features: The Rebel Crickhopper Popper Topwater Popper is a Summertime Classic that catches anything that swims with ease as it Splashes its way ar...
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Yo-Zuri Pro Popper Topwater Popper - 2.75 Inch
Retail: $14.99Our Price: $13.49Features: The all new Yo-Zuri Pro Popper Topwater Popper is designed for explosive surface strikes, delivering long casting distance and precision ...
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Strike King Gravel Dawg 10 Crankbait - 3.5 Inch
Retail: $11.99Our Price: $10.19Features: Strike King's all new Gravel Dawg 10 is a deep-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobble...
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Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
from Retail: $10.49from $8.39Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Strike King Bitsy Pad Perch - 3 Inch
Retail: $6.99Our Price: $5.94Features: The all new Strike King Bitsy Pad Perch improves on the success of the already popular KVD Pad Perch by giving it a smaller profile more...
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Shimano Zumverno 95SP Jerkbait - 3.7 Inches
Retail:Our Price: $23.99Features: The Shimano Zumverno 95SP is a freshwater jerkbait powered by Shimano's BOOST CONCEPT technologies, offering anglers an exceptional down...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
Retail: $9.99Our Price: $7.99Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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River2Sea Lane Changer 150 Topwater Prop Lure
Retail:Our Price: $12.99Features: Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, the River2Sea Lane Changer 150 topwater bait features our new ...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
Retail: $12.99Our Price: $10.39Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Berkley Dime Size 15 Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Storm Original Deep Wiggle Wart
Retail: $9.49Our Price: $8.07Features: The Storm Original Deep Wiggle Wart is a 2 inch (7/16 oz) deep diving crankbait--and when we say deep diving, we mean 10 to 20 feet deep!...
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Bandit Walleye Deep Glow 4 3/4 inch Trolling Plug
Retail: $8.99Our Price: $8.09Features: The Bandit Walleye Deep Glow Trolling Plug is a 4 3/4 inch, glow-in-the-dark walleye hard minnow trolling lure. Trolls down to 27 feet; ...
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Duo Realis Vibration 55 Nitro Lipless Crankbait - 2.2 Inch
Retail:Our Price: $16.99Features: The Duo Realis Vibration 55 Nitro Lipless Crankbait is designed to trigger aggressive strikes by delivering strong underwater presence t...
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Nomad Design The Ridgeback Jig
Retail:Our Price: $16.99Features: The Nomad Design The Ridgeback is a Saltwater Back-Sliding Style Casting Jig The Ridgeback can be worked slowly or quickly, with a slow f...
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G-Ratt Baits Sneaky Pete Glide Bait
Retail: $38.99Our Price: $35.99Features: The G-Ratt Baits Sneaky Pete is a 7 1/2 inch, 2 2/5 ounce single jointed glide bait with a slow sink buoyancy. Balanced weighting system...
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Duo Realis Pencil 100 Topwater Walker - 3.9 Inch
Retail:Our Price: $17.99Features: The Duo Realis Pencil 100 Topwater Walker is designed for effortless dog-walking action, long-distance casting, and strong bite attracti...
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Berkley Freshwater Magic Swimmer - 4.25 Inch
Retail: $16.99Our Price: $15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Jackall Rerange 95 Jerkbait - 3.7 Inch
Retail: $20.99Our Price: $19.94Features: Premium jerkbait designed for pressured waters and finicky bass, delivering consistent performance and realistic baitfish appeal. Constru...
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