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Top Brands
Hard Baits
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Rapala Scatter Rap Shad 07 Medium Diving Crankbait
from $12.99from $11.04Features: The Rapala Scatter Rap Shad 07 is a 2 3/4 inch, 1/4 ounce medium diving crankbait that catches bass and walleye. Aggressive, erratic act...
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Norman Speed-N Crankbait - 2.75 Inch
$8.99$7.64Features: The Norman Speed-N Crankbait is the perfect Coldwater Crankbait designed to get bit when the fish are hesitant to go for a bite! Constru...
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Evergreen International CR-13 Deep Diving Crankbait
from $16.99from $13.99Features: The Evergreen International CR-13 is a 2 3/4 inch, 3/4 ounce deep-diving crankbait. Natural high-pitch rolling and vivid wobbling actio...
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Berkley Flicker Shad Crankbait - 1/2 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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Berkley Finisher 5 Jerkbait - 2 Inches
$10.99$9.89Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Megabass Kanata +1 Jerkbait
from $24.99Features: The Megabass Kanata +1 is a big bodied Jerkbait from Megabass that's designed to reach new depths and elevate your fishing to new heights...
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G-Ratt Baits GB Jerkbaits
$12.99Features: The G-Ratt Baits GB Jerkbaits are a unique offering from G-Ratt that is sure to take prime spot in your lineup as your Jerkbait of choice...
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Bandit Suspending Minnow Walleye Deep
from $7.99from $7.19Features: The Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When...
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Strike King KVD Mega Dawg 6 inch Topwater Walker
from $18.99from $16.14Features: The Strike King KVD Mega Dawg was designed with input from the legendary Kevin VanDam to create a tournament-grade oversized topwater wa...
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Rapala DT Series Crankbait DT14
$11.99$10.19Features: The Rapala DT14 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 14 feet deep. Extra thin polycarbonate l...
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Jackall Pompadour Jr. Topwater Lure
from $24.99from $23.74Features: Pompadour Jr. Topwater Lure is a 2 1/2 inch winged topwater prop lure. Metal wings that produce a big splash and distinct sound complemen...
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SPRO McStick 110+1 Suspending Jerkbait
$18.99$16.14Features: The SPRO McStick 110+1 is a 4 1/4 inch, 1/2 oz Suspending Jerkbait with a deep diving bill. The McStick 110+1 dives and works at 9 to 12 ...
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Booyah Flash Point Jerkbait - 4.25 Inch
$14.99$12.74Features: The all new Booyah Flash Point Jerkbait is a unique take on a Forward Facing Sonar focused Minnow that aims to increase quality of Sonar ...
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Rapala Slab Rap SLR04 1 1/2 inch Lipless Crankbait
from $8.49from $7.22Features: The Rapala Slab Rap SLR04 is a 1 1/2 inch, 1/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
from $10.99from $9.89Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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Megabass X-NANAHAN Finesse Jerkbait - Shallow Diver
$17.99Features: The all new Megabass X-NANAHAN Finesse Jerkbait is a fusion of the fishing ideals of Shinji Sato and the engineering expertise of Yuki I...
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Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
$15.99$13.59Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Rapala SRCD07 Scatter Rap Countdown 07 Balsa Minnow
$14.49$12.32Features: The Rapala Scatter Rap Countdown 07 is a 2 3/4 inch, 1/4 ounce balsa wood minnow lure. Sinks at a steady rate (1 foot per second in fres...
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SPRO Zero Minnow 130 Wakebait
$12.99$11.04Features: The SPRO Zero Minnow 130 is a 5 inch, 1/2 ounce minnow-profile wakebait. Perfect balance of quality, performance, and value. Runs between...
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Megabass Vatalion Swimbait
$34.99The Megabass Vatalion vibration / glidebait is a 4.5 Inch, 1 3/8 oz floating, hard body swimbait tuned for all speeds, and is designed stop on a di...
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Rapala Ultra Light Minnow 06 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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G-Ratt Steve Kennedy Sneaky Pete Glide Bait - 8 Inch
$49.99$42.49Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...
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Rebel TD47 Tracdown Ghost Minnow 2 1/2 inch Barbless Hard Minnow
$7.99$7.19Features: The Rebel TD47 Tracdown Ghost Minnow Barbless Hard Minnow is a 2 1/2 inch barbless trout jerkbait/hard lure. Catches fish in clear-runni...
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Strike King Bitsy Chickin Topwater
$14.99$12.74Features: Compact topwater lure designed to trigger aggressive strikes from pressured bass by mimicking fleeing baitfish or struggling forage on th...
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Rapala J09 Jointed 3 1/2 inch Balsa Wood Minnow
$12.49$10.62Features: The Rapala J09 Jointed Minnow is a 3 1/2 inch, 1/4 oz balsa wood minnow with a tight, wobbling action. The versatile J09 can be cranked o...
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Rebel Frog-R Hard Body Topwater Walking Frog
$5.99$5.39Features: The Rebel Frog-R Hard Body Topwater Walking Frog is a frog-imitating walking hard lure. Walk-the-dog action. Super-realistic amphibian f...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
$9.99$8.49Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Bass Mafia Dead Man Walking Topwater Walker - 5 Inch
$12.99$11.69Features: The all new Bass Mafia Dead Man Walking 5 Inch Topwater Walker is a deadly new tool from the Bass Mafia that's a must have in any anglers...
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Megabass I-LOUD Propbait
$29.99Features: The Megabass I-LOUD is all about creating excitement on top, pulling big bass up for epic surface strikes! 4 inches long and weighs 1 ou...
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Megabass Ito Vision 110 FX Jerkbait
$24.99Features: The Megabass Ito Vision 110 FX is a 4 1/4 inch, 1/2 ounce suspending jerkbait with a unique pivoting lip. Bill that tucks away during fl...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 7.5 Inch
$24.99$22.49Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Cotton Cordell Boy Howdy Topwater Prop Bait - 4.5 Inch
$6.99$5.94Features: The Cotton Cordell Boy Howdy Topwater Prop Bait has long been a staple in a successful anglers tackle box thanks to its explosive action ...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
from $15.49from $13.17Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Bandit Walleye Deep Glow 4 3/4 inch Trolling Plug
$8.99$8.09Features: The Bandit Walleye Deep Glow Trolling Plug is a 4 3/4 inch, glow-in-the-dark walleye hard minnow trolling lure. Trolls down to 27 feet; ...
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Megabass X-NANAHAN+1 Finesse Jerkbait - Medium Diver
$17.99Features: The all new Megabass X-NANAHAN+1 Finesse Jerkbait is a fusion of the fishing ideals of Shinji Sato and the engineering expertise of Yuki...
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Megabass X-NANAHAN+2 Finesse Jerkbait - Deep Diver
$17.99Features: The all new Megabass X-NANAHAN+2 Finesse Jerkbait is a fusion of the fishing ideals of Shinji Sato and the engineering expertise of Yuki...
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Megabass Diving Flap Slap 3 Inch Jerkbait
$19.99Features: The Megabass Diving Flap Slap is a floating jerkbait that is modeled after the Threadfin Shad, one of the more common baitfish in the Un...
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Lucky Craft Sammy 100 Topwater Walker
$15.99$14.39Features: The Lucky Craft Sammy 100 is a 4 inch, 1/2 ounce topwater walker lure. Super-easy to "walk-the-dog." Bass calling, glass rattles, and ul...
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Berkley Freshwater Magic Swimmer - 4.25 Inch
$16.99$15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Storm Original Thinfin 06 Shallow-Medium Diving Crankbait
$8.49$7.22Features: Original 2 1/2 inch, 1/5 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, in...
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SPRO Rat 40 Wakebait
$42.49$36.12The SPRO Rat 40 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent profile along ...
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SPRO John Crews Baby Fat John 50 Shallow Crankbait
$15.49$13.17Features: The SPRO Baby Fat John 50 is a 2 inch, 3/8 ounce shallowing diving crankbaits that runs up to 2 feet deep. Smaller version of the Fat Jo...
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Lucky Craft Sammy 115 Topwater Walker
$15.99$14.39Features: The Lucky Craft Sammy 115 is a 4 1/2 inch, 5/8 ounce topwater walker lure. Super-easy to "walk-the-dog." Bass calling, glass rattles and ...
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Lucky Craft LV-150 Lipless Crankbait
$15.99$14.39Features: The Lucky Craft LV-150 Lipless Crankbait is a 2.5 inch (65 mm) Lipless Crankbait optimally fished 3 to 6.5 feet deep. Casts long distanc...
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Bomber Model 5A Shallow-Medium Diving Crankbait
$4.99$4.24Features: The Bomber Model 5A is a 1 7/8 inch, 1/5 ounce shallow diving crankbait. Staple among avid anglers for years that continues to get the j...
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Smithwick Suspending Super Rogue Jr. - 4.125 Inch
$8.99$7.64Features: The Smithwick Suspending Super Rogue Jr. is a 4.125 inch suspending jerkbait/trolling hard minnow. Cast far and offers unmatched durabili...
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Berkley Deep Hit Stick 4.75 Inch
$11.99$10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
from $15.99from $13.59Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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