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Top Brands
Hard Baits
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Rapala J07 Jointed 2 3/4 inch Balsa Wood Minnow
Retail: $11.99Our Price: $10.19Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...
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SPRO John Crews Fat John 60 Shallow Crankbait
Retail: $15.49Our Price: $13.17The 2 1/3 inch, 5/8 ounce SPRO John Crews Fat John 60 Crankbait is more than just a bigger and wider version of the famous Little John. It actually...
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Lucky Craft Lightning Staysee 90SP Suspending Jerkbait - 3.5 Inch
Retail: $9.99Our Price: $8.99Features: The Lucky Craft Lightning Staysee 90SP is a Suspending Jerkbait designed for targeting big bass in the depths thanks to its deep diver b...
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Lucky Craft Pointer 78 SP Suspending Jerkbait - 3.125 Inch
Retail: $15.99Our Price: $14.39Features: The Lucky Craft Pointer 78DD SP Deep Diving Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and ...
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River2Sea Pro Tuned Rover 128 Topwater Walker
Retail:Our Price: $12.99Features: The River2Sea Pro Tuned Rover 128 is a 5 inch, 11/16 ounce topwater walking lure. Choppy, side-to-side slashing action produces vicious ...
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Rapala Skitter Pop 07 2 3/4 inch Topwater Popper
Retail: $15.99Our Price: $13.59Features: The Rapala Skitter Pop 07 is a 2 3/4 inch, 1/4 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...
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Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait - 3 Inch
Retail: $8.99Our Price: $7.64Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Chrome Seri...
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Lucky Craft Pointer 100 SP Suspending Jerkbait - 4 Inch
Retail: $16.99Our Price: $15.29Features: The Lucky Craft Pointer 100 SP Suspending Jerkbait is one of many members of the LEGENDARY Pointer Family of Jerkbaits and it truly live...
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Lucky Craft Lightning Pointer 98XR Slow Sinking Jerkbait - 4 Inch
Retail: $9.99Our Price: $8.99Features: The Lucky Craft Lightning Pointer 98XR is a 4 Inch Cold/Warm Water Jerkbait that elicits a Crazy Side to Side Wobble thanks to its Uniqu...
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Rapala Original Floater Elite 85 Minnow - 3.25 Inch
Retail: $17.49Our Price: $14.87Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...
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Evergreen International CR-6 Medium Diving Crankbait
from Retail: $15.99from $13.59Features: The Evergreen International CR-6 is a 2 1/4 inch, 7/16 ounce medium diving crankbait. Natural high-pitch rolling and vivid wobbling act...
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River2Sea Diver Vibe Lipless Crankbait
Retail:from $9.99Features: The River2Sea Diver Vibe is a unique lipless crankbait/blade hybrid that features a lead body encased in hard plastic. Adjustable action...
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Evergreen International CR-8 Medium Diving Crankbait
from Retail: $15.99from $13.59Features: The Evergreen International CR-8 is a 2 1/4 inch, 1/2 ounce medium diving crankbait. Natural high-pitch rolling and vivid wobbling acti...
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Strike King KVD Elite 300 Series Jerkbait - 4.75 Inches
Retail: $16.99Our Price: $14.44Features: The Strike King KVD Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...
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Megabass Dog-X Quick Walker - 3.5 Inch
Retail:Our Price: $18.99Features: The Megabass Dog-X Quick Walker is a topwater bait designed for fast, effortless "walk the dog" action that triggers aggressive strikes ...
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Strike King Red Eyed Bitsy Shad - 1.5 Inch
Retail: $6.99Our Price: $5.94Features: The Strike King Red Eyed Bitsy Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredible...
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Megabass Great Hunting GH70 Flatside Suspending Minnow - 2.75 Inch
Retail:Our Price: $16.99Features: The Megabass Great Hunting GH70 Flatside Suspending Minnow is a Special Trout-Tuned version of the Megabass X-70 Minnow designed to crea...
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Rapala Rippin' Rap 07 Lipless Crankbait
Retail: $9.99Our Price: $8.49Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Berkley Dredger Deep Diving Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Berkley Dime Size 6 Crankbait
Retail: $12.99Our Price: $11.69Features: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...
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Rebel TD47 Tracdown Ghost Minnow 2 1/2 inch Barbless Hard Minnow
Retail: $7.99Our Price: $7.19Features: The Rebel TD47 Tracdown Ghost Minnow Barbless Hard Minnow is a 2 1/2 inch barbless trout jerkbait/hard lure. Catches fish in clear-runni...
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Megabass Super-Z Z-1 Medium Diving Crankbait
Retail:Our Price: $19.99Features: The Megabass Super-Z Z-1 is a new 2 inch, 1/4 ounce crankbait designed to dive up to 6 feet deep. High-pitch action and relentless bulld...
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Berkley Magic Swimmer Slow Sinking Saltwater Swimbait - 6.5 Inch
Retail: $19.99Our Price: $17.99Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
Retail: $8.99Our Price: $8.09Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Megabass Dog-X Diamante Sonic Slide
Retail:Our Price: $21.99Features: The DIAMANTE SONICSLIDE is a floating lure with dramatic 180° walking and sliding action, designed to provoke strikes from fish at variou...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
from Retail: $10.99from $9.89Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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Berkley Thin Fisher Blade Bait
Retail: $7.99Our Price: $7.19Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Megabass Kanata +1 Jerkbait
Retail:Our Price: $27.99Features: The Megabass Kanata +1 is a big bodied Jerkbait from Megabass that's designed to reach new depths and elevate your fishing to new heights...
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Bass Mafia Hitman Wake Bait
Retail: $14.99Our Price: $13.49Features: The Bass Mafia Hitman is a hybrid swimbait-crankbait designed for shallow water, creating aggressive surface action that triggers big bas...
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Rapala RipStop 12 Jerkbait
Retail: $14.49Our Price: $12.32Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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Berkley Frittside Medium Diving Flat Sided Crankbait
from Retail: $10.99from $9.89Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the medium diving ...
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Megabass Griffon MR-X (BFS) Medium Diving Crankbait - 1.5 Inches
Retail:Our Price: $15.99Features: The Megabass Griffon MR-X (BFS) is a downsized version of the Griffon MR-X crankbait, designed to dominate rocky structures and challeng...
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Berkley Hit Stick 11 - 4.5 Inch
from Retail: $8.99from $8.09Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Shallow Money Badger Crankbait - 2.5 Inch
Retail: $11.99Our Price: $10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...
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River2Sea Whopper Plopper 190 Topwater Prop Lure
Retail:Our Price: $20.99The River2Sea Whopper Plopper 190 is a massive, 7 1/2 inch, 2 3/4 ounce topwater prop lure for big game species like muskie, pike, striper, and tro...
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Berkley Cane Walker 5 inch Topwater Walker/Popper
from Retail: $10.99from $9.89Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 9 Inch
Retail: $24.99Our Price: $22.49Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Rapala Shad Dancer SDD05 Medium Diving Crankbait
Retail: $11.99Our Price: $10.19Features: The Rapala Shad Dancer SDD05 Crankbait is a 2 inch, 1/4 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Dancer ...
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River2Sea Bubble Popper 65 Topwater Popper
Retail:Our Price: $9.99Features: The River2Sea Bubble Popper 65 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to the...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
Retail: $11.99Our Price: $10.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Rapala Scatter Rap Crank 05 2 inch Medium Diving Crankbait
Retail: $14.49Our Price: $12.32Features: The Rapala Scatter Rap Crank 2 inch is a medium diving crankbait that weighs 5/16 ounce and dives between 6 and 8 feet. Features a balsa ...
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Storm Original Thinfin 06 Shallow-Medium Diving Crankbait
Retail: $8.49Our Price: $7.22Features: Original 2 1/2 inch, 1/5 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, in...
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Berkley Freshwater Magic Swimmer - 4.25 Inch
Retail: $16.99Our Price: $15.29Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Daiwa TD Minnow 75SP JDM Suspending Jerkbait
Retail: $16.99Our Price: $14.44Features: The Daiwa TD Minnow 75SP is a 3 inch, 5/32 ounce jerkbait/rip bait with suspending buoyancy. The TD Minnow started as a limited North Am...
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Savage Gear 3D Rat Floating Bait Topwater Wakebait
from Retail: $17.99from $15.29Features: The Savage Gear 3D Rat Floating is a topwater wakebait based on the 3D scan of an actual rat. Top hook rigging option for fishing in hea...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
Retail: $12.99Our Price: $11.04Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Rapala Ott's Garage Deep Tiny 07 Crankbait - 2 1/4 Inch
Retail: $12.99Our Price: $11.04Features: The all new 2.25 inch Rapala Ott's Garage Deep Tiny 07 Crankbait has been meticulously designed by Bassmaster Classic Champion Ott Defoe ...
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Smithwick Suspending FX Series Rattlin' Rogue Jerkbait - 4.5 Inch
Retail: $8.99Our Price: $7.64Features: The Smithwick Suspending FX Series Rattlin' Rogue Jerkbait was created in conjunction with renowned Lure Master Frank Scalish to redefine...
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