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Top Brands
Hard Baits
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Jackall Gantarel Jr. Hard Body Swimbait
$43.99$41.79Features: The Jackall Gantarel Jr. Hard Body Swimbait is a 5 inch, 1 1/2 ounce hard body swimbait with a slow-floating buoyancy rating. Two joints...
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Berkley Flicker Shad Jointed Crankbait
from $7.19from $5.75Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Rapala Floating Magnum FMAG18
$26.49$22.52Features: The Rapala Floating Magnum is a 7 inch, 1 1/2 ounce oversized floating jerkbait. Perfect choice for catching virtually any moderate to la...
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Rapala Original Floater F07 Balsa Jerkbait
$10.99$9.34Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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SPRO BBZ-1 Baby Shad 2 1/2 inch Swimbait
$19.49$16.57Type Weight Fall Rate Sinking 1/4 oz. (6.5 grams) 1 ft/sec Bill Siemantel, the legendary trophy bass angler and Fishing Hall of Fame Induc...
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SPRO McStick 110+1 Suspending Jerkbait
$18.99$16.14Features: The SPRO McStick 110+1 is a 4 1/4 inch, 1/2 oz Suspending Jerkbait with a deep diving bill. The McStick 110+1 dives and works at 9 to 12 ...
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Rapala Gold Miner 30 Trolling Plug - 4.75 Inch
$14.49$12.32Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...
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Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
$9.99$8.49Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Strike King KVD Elite 4.0 Squarebill Crankbait - 4 Inch
$14.99$11.99Features: The all new Strike King KVD Elite 4 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin VanD...
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Shimano Macbeth 50F Hybrid Square Bill Crankbait
$10.99Features: The Shimano Macbeth 50F is a shallow-diving, hybrid edge, square bill crankbait. The Macbeth 50F features a one-piece molded weight that ...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
$9.99$8.49Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Z-Man HellraiZer Topwater Tail Blade Bait - 5 Inch
$17.99$14.39Features: The Z-Man HellraiZer is a brand new lure featuring the first new topwater technology to come along in years! It planes along the surface...
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Bomber Deep Long A Minnow 25A Jerkbait/Trolling Hard Minnow
$8.99$7.64Features: The Bomber Deep Long A Minnow 25A Jerkbait/Trolling Hard Minnow is a deep running jerkbait/trolling minnow designed to outperform the co...
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Daiwa TD Minnow 75SP JDM Suspending Jerkbait
$16.99$14.44Features: The Daiwa TD Minnow 75SP is a 3 inch, 5/32 ounce jerkbait/rip bait with suspending buoyancy. The TD Minnow started as a limited North Am...
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Booyah Prank 2 1/2 inch Topwater Popper
$10.99$9.34Features: The Booyah Prank is a 2 1/2 inch topwater popper that pulls double duty as a shallow-diving squarebill. Cupped and shaved mouth spits t...
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Strike King KVD Elite 1.5 Squarebill Crankbait - 2.25 Inch
$11.99$9.59Features: The all new Strike King KVD Elite 1.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...
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Norman DD22 Extra Deep Diving Crankbait
from $7.99from $6.79Features: The Norman DD22 Extra Deep Diving Crankbait is a classic super deep diving crankbait that can go down to 18 feet. Best lures to use when ...
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Strike King Hog Father Jr. Swimbait - 7 Inch
$44.99$35.99Features: The Hog Father Jr. is a 7-inch (2.5 oz) glidebait crafted in collaboration with Tater Hog Custom Lures, delivering proven glide action a...
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Strike King KVD Elite 8.0 Squarebill Crankbait - 4.5 Inch
$18.99$15.19Features: The all new Strike King KVD Elite 8.0 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...
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Rebel TD47 Tracdown Ghost Minnow 2 1/2 inch Barbless Hard Minnow
$7.99$7.19Features: The Rebel TD47 Tracdown Ghost Minnow Barbless Hard Minnow is a 2 1/2 inch barbless trout jerkbait/hard lure. Catches fish in clear-runni...
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River2Sea Whopper Plopper 130 Topwater Prop Lure
$16.99Features: The River2Sea Whopper Plopper 130 is a 5 inch, 1 3/8 ounce model of Larry Dahlberg's world-renowned topwater prop lure design. Prop tai...
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Jackall Pompadour Jr. Topwater Lure
from $24.99from $23.74Features: Pompadour Jr. Topwater Lure is a 2 1/2 inch winged topwater prop lure. Metal wings that produce a big splash and distinct sound complemen...
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Megabass Big-M 4.0 Magnum Deep Diving Crankbait - 5 Inch
$27.99Features: The Megabass Big-M 4.0 Magnum Deep Diving Crankbait is built for the Monster Hunters out there looking to not only catch Leviathan Class...
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Strike King Pro Model Series 6XD Deep Diving Hard Knock Crankbait - 1 oz
$10.99$8.79Features: The Strike King Pro Model Series 6XD Deep Diving Hard Knock Crankbait revolutionizes the deep diving crankbait game with crazy action an...
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Bucca Bull Shad Swimbait - 5 Inch
$25.99$23.39Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...
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Lucky Craft Screw Pointer 80/90 Spy Bait
$11.99$10.79Features: The Lucky Craft Screw Pointer 80/90 is a Pointer-sytle jerkbait modified with props for spybaiting. Unique water movement made by the pr...
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SPRO Rat 25 Wakebait
$34.49$29.32Features: The SPRO Rat 25 wakebait is the most lifelike rat imitation topwater bait to ever hit the market! Featuring a single jointed rodent prof...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
$11.99$9.59Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Megabass Ito Vision 110 FX Jerkbait
$24.99Features: The Megabass Ito Vision 110 FX is a 4 1/4 inch, 1/2 ounce suspending jerkbait with a unique pivoting lip. Bill that tucks away during fl...
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Lunkerhunt Fillet 3 inch Lipless Crankbait
$10.99$9.34Features: The Lunkerhunt Fillet is a 3 inch lipless crankbait. Designed to catch a wide range of gamefish, including bass, walleye, trout, pike an...
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River2Sea Biggie Smalls Bumpin' Rattle Fast Squarebill
$9.99Features: River2Sea Biggie Smalls Bumpin' Rattle is a 2 1/4 inch squarebill crankbait designed by Ish Monroe. The Biggie Smalls uses its square bi...
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G-Ratt Baits GB Jerkbaits
$12.99Features: The G-Ratt Baits GB Jerkbaits are a unique offering from G-Ratt that is sure to take prime spot in your lineup as your Jerkbait of choice...
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Storm Original Hot 'N Tot 05 Crankbait
$8.49$7.22Features: The Storm Original Hot 'N Tot 05 is a 2 inch, 3/16 ounce metal-lipped walleye trolling crankbait. If it ain't broke, don't fix it: uses ...
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Heddon Spin'n Image Topwater Prop Bait - 3.5 Inch
$9.99$8.49Features: The Heddon Spin'n Image Topwater Prop Bait is as close as it gets to a Lifelike Shad that has the added benefit of a Loud and Plashy Tail...
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Cotton Cordell Crazy Shad 3 inch Topwater Prop Lure
$7.99$6.79Features: The Cotton Cordell Crazy Shad Topwater Prop Lure is a 3 inch deep belly topwater prop lure. Dual spinning blades attract attention. Grea...
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Geecrack SuPaku Swimmer 95 Slow Sinking Swimbait - 3.75 Inch
$34.99Features: The Geecrack SuPaku Swimmer 95 Slow Sinking Swimbait is a finesse-style bait designed for maximum fun and effectiveness! Features swivel...
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SPRO Hunter 65 SB Shallow Squarebill Crankbait
$11.99$10.19Features: The SPRO Hunter 65 SB is a 2 1/2 inch, 1/2 ounce shallow diving squarebill crankbait. Dives 3 to 5 feet with an erratic hunting action. ...
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Megabass Great Hunting 95 Jerkbait - 3.75 Inch
$21.99Features: The Megabass Great Hunting 95 Jerkbait belongs to the Great Hunting Family of baits whose mantra is "Evangelist Of The Extreme Games", t...
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Storm Original Thinfin 08 Shallow-Medium Diving Crankbait
$8.49$7.22Features: Original 3 inch, 3/8 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, includ...
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Shimano Zumverno 95SP Jerkbait - 3.7 Inches
from $18.99Features: The Shimano Zumverno 95SP is a freshwater jerkbait powered by Shimano's BOOST CONCEPT technologies, offering anglers an exceptional down...
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Strike King KVD Elite 200 Series Jerkbait - 4.5 Inch
$16.99$13.59Features: The Strike King KVD Elite 200 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...
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Megabass Ito Vision 110 Matte Magic Jerkbait
$24.99Features: The Megabass Ito Vision 110 Matte Magic is a new series of matte colored Ito Vision 110 Jerkbaits. Same incredible action as the standa...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from $11.99from $10.19Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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River2Sea Biggie Poppa Bumpin' Rattle Fast Squarebill
$9.99Features: River2Sea Biggie Poppa Bumpin' Rattle is a 2 5/8 inch squarebill crankbait designed by Ish Monroe. The Biggie Poppa uses its square bill...
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Rapala Ultra Light Minnow 06 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Heddon Crazy Crawler Topwater Crawler - 2.375 Inch
$8.99$7.64Features: The Heddon Crazy Crawler Topwater Crawler lives up to its name thanks to it's Crazy Bite Inducing action that big fish cant resist! Havin...
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Strike King KVD Deep Elite 300 Series Jerkbait - 4.75 Inches
$16.99$13.59Features: The Strike King KVD Deep Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed t...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$8.99$7.19Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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